Big Data’s sensational role in strategizing Olympic sports

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Big Datas sensational role in strategizing
Olympic sports

• https//datasportsgroup.com/

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The late 1990s marked a different era of growth,
the dot com bubble burst paved the way for the
adoption of the internet and technology. We could
not have imagined the infinite possibilities it
has opened up for us. Forcing us to leave the old
ways behind and learn the new way of life. The
impact of it could also be seen in the sports
industry and a few decades later Michael Lewis
gave the world a new perspective with his
bestseller Moneyball. He revolutionized the
industry by turning everyones eye towards just
one of the most important things- Data, or more
specifically sports data. He pointed out what was
right in front of us all along, where we were
dealing with heaps of data calling it a nuisance,
he called that potential. Using historical data
collected over the year, he weighed players
performance with it rather than blindly trusting
intuitions. 
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Data Analytics has permeated into almost all the
sports categories as teams and franchises arm
themselves with new information that can help
them improve their performance in the future.
Olympics are not far behind in that race. While
the 2012 London Olympics officially became the
first big data-driven sporting event with as much
as 15 terabytes of data being generated every day
all within the budget of 1.5 billion. Four years
later the 2016 Rio Olympics also made headlines
for its use of data analytics.  This time though
benefits of Analytics were reaped by not just
third-party providers but by coaches and players
as well. After a deep dive into big data, coaches
have come up with improved training programs and
relied on data analytics to study past
performance as well. Detailed analysis of player
performance competition specific and fitness
statistics was done. The regime of training
became even more focused as Big Data Analytics
quantified an athlete's strengths as well as
their sporting abilities.
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How is it all done?  Simple, generating more and
more data points. With the use of techs like
sensors, GPS trackers, and fitness trackers in
the Rio Olympics athletes also created real-time
stats databases using smart wearables like Google
Glass. Tracking their speed, heart rate, and
acceleration and learning how to use it all to
improve their performance. There isn't any sports
category that would not be engaging in data
analytics today.
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Big Data and the Olympics Just like one size
cannot fit all, different sports require a
tailor-made solution that can be deployed to
generate data. For Cycling GPS sensors are used
to get the real-time data of the athlete. In
Taekwondo special clothing and socks are designed
that are fitted with electronic sensors to
understand where the point of contact is. Boxers
use data to analyze opponents' tactics and
weaknesses. In Sailing, a thorough analysis of
the current of water bodies is being done by
athletes to perform better and so on. 
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• Data collected over the period give way to a
  trend and pattern which can be used to optimize
  performance. The only drawback is a lot of
  factors come into play when we talk about
  performance. It could be weather or home-field
  advantage which would be hard to quantify but
  affect the result all the same. Thus, a complete
  reliance on Big Data would be a foolish quest but
  a mix of Data with rational judgment would give
  better results.
• This year even the Australian swimmers are
  relying on Atlantis, a data lake that was
  developed by Amazon Web Services. Atlantis is
  regarded as the mothership which contains
  Swimming Australia's two biggest data sources for
  competition and training enabling evidence-based
  decision making for better performance. 

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All that we have observed has been focused on
improving the performance of athletes but some
wearables are being deployed that could help in
reducing injury. Kitman Labs have partnered with
many teams with the aim to use data analytics and
prevent injuries from happening in the first
place. 
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In the 2020 Tokyo Olympics, organizers are trying
their hands at Virtual reality as well where
viewers would be able to watch the matches in the
virtual world. NBC would be offering 85 hours of
VR coverage through Samsungs Gear VR headset and
BBC would match that with 100 hours of sporting
events during the Olympics.
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We have barely scratched the surface with Big
data and in the Olympics as well it remains
limited but with IoT and machine-to-machine
communication gaining popularity this season of
Olympics would still make headway in the area of
Big Data. Now that we have established the power
Olympics Games statistics could hold, the next
question comes how to get access to it? Many
sports data providers have leveraged the
opportunity of growth in the market and
established themselves well. One such player is
Data Sports Group who aims to provide
comprehensive, high quality, and up-to-date
coverage for the Olympic Games right from Tokyo
to your desired platform. With Olympics API
engage with live Olympic medals stats,
country-specific packs, and historical data for
analysis. Customize as per your will and
capitalize on the Olympic fever with the right
content.
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