Why Google Says Your Backlinks Strategy Should Be Quality Over Quantity

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Why Google Says Your Backlinks Strategy Should Be
Quality Over Quantity

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Why Google Says Your Backlinks Strategy Should Be
Quality Over Quantity
There are plenty of resources online discussing
backlinks and why they should be part of your SEO
strategy. When you Google how important is link
building for SEO? you inevitably find an endless
supply of websites sharing link building
strategies and tips on how to get backlinks. But
the one question often left unanswered is Does
the number of backlinks really matter for your
link building strategy?
Googles John Mueller recently put the issue to
rest. In a Search Central office-hours hangout,
Mueller was asked,
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Whats more important the number of unique
backlinks referring domains or the total number
of backlinks?
He responded, definitively, that the number of
links in SEO link building does not matter. I
dont think we differentiate that in our
systems, Mueller said. We try to understand
what is relevant for a website, how much we weigh
these individual links, and the total number of
links doesnt matter at all.
If how many backlinks per month or year you
generate doesnt matter, what, then, should be
the main focus of your link building strategy?
According to Mueller, what matters to Google is
quality over quantity and thats what your link
building strategies should prioritize. In this
blog, well be talking about high quality link
building specifically, the importance of
backlinks and domain authority (DA), how to build
backlinks and how to check backlinks in Google
search.
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How Important Is Link Building for SEO?
Now that we know the answer to what are
backlinks in SEO? lets move onto the importance
of backlinks. So, exactly how important is link
building for SEO and how much does it
matter? Weve explained that link building is the
process of acquiring backlinks for your website.
Generally, there are two ways to do this
Natural Link Building  the editorial
acquisition of backlinks when others discover
your content and link to it organically.
Non-Natural Link Building  an umbrella term for
link acquisition that covers link building
through editorial outreach, guest posting
or quality link building services, among others
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Note We used the term non-natural link
building to differentiate from unnatural link
building, which is a frowned-upon method of
acquiring backlinks. Unnatural or black-hat link
building services attach artificial links to web
pages without the administrators consent for the
sole purpose of manipulating a pages
ranking. But how important is link building for
SEO? Extremely. In fact, it has become a critical
ranking factor, which is why many link building
services exist. As mentioned above, backlinks
serve as a vote of confidence for your website
and are instrumental in improving your visibility
online through organic search.
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Making the Case Link Building Quality vs Quantity
The debate over link building quality vs quantity
wasnt even a thing before 1998. That year,
Google started considering the importance of
backlinks by introducing PageRank to estimate the
quality of web pages through the number of links
that point to them.
One major flaw, however, was that it couldnt
differentiate between low- and high-quality
sources. Exploiters saw an opportunity to trick
the system, giving rise to black-hat link
building strategies, such as spam comments,
private blog networks (PBNs) and link farms,
among many others
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Google introduced a series of updates, beginning
in 2011, to filter out and penalize websites that
didnt follow its guidelines. Before the update,
link building services could simply ask how many
backlinks per month you wanted and deliver
because it didnt matter if you knew how to get
backlinks from quality sources. Today, the link
sources DA and trustworthiness matter way more
than the number of links. In the debate between
link building quality vs quantity, experts agree
that quality is the clear winner.
Long gone are the days when link builders used
PBNs and link farms to rank a website. These
practices go against Googles guidelines, which
can result in penalization, said Cruz. A
quality backlink has a lot more weight when
passing link equity, and the potential referral
traffic and branding opportunities that come with
it are signaling Google the right way. It is
more important than ever to build quality links
through your link building strategy. One link
from a highly reputable source such as a popular
blog or a credible news website has more link
juice than a million links from sketchy sources
that Google can easily ignore.
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