Tips on How AI Can Empower Your SEO - PowerPoint PPT Presentation

About This Presentation
Title:

Tips on How AI Can Empower Your SEO

Description:

Future forward companies are turning to smart strategy and AI-empowered technology to get to the top of SERPs. Read our latest blog to find tips on how you can do the same. – PowerPoint PPT presentation

Number of Views:40
Slides: 13
Provided by: groupfio
Category: Other

less

Transcript and Presenter's Notes

Title: Tips on How AI Can Empower Your SEO


1
Tips on How AI Can Empower Your SEO
2
(No Transcript)
3
  • Humans arent mind readers, yet 76 of customers
    expect businesses to anticipate their needs and
    expectations. Fortunately, advanced technologies
    like artificial intelligence and machine learning
    are helping SEO specialists manage and unify
    data, understand user behavior, predict user
    needs, and deliver personalized experiences.
    These disruptive technologies are enabling SEO
    experts to improve the effectiveness of their
    campaigns.

4
  • Search engine optimizers will be the first to say
    there is no one-size-fits-all SEO solution for
    businesses. SEO experts hustle to keep up with
    algorithm changes and search results impacts.
  • Of course, there are traditional SEO strategies
    that stand the test of time keywords, image
    optimization and high-quality content continue to
    be cornerstones of effective SEO. That said,
    artificial intelligence threatens to change the
    way businesses operate online. Are you ready for
    the future of search engine optimization?

5
  • As of 2020, 37 of organizations have used AI in
    some form to optimize business operations. AI
    technologies that are making waves in marketing
    and advertising today include
  • Machine learning
  • Natural language processing
  • Computer vision
  • Deep learning
  • And more

6
  • The general goal of these technologies is to
    automate labor-intensive or mundane tasks to free
    up workers for more important tasks. In short, AI
    makes life easier.
  • AI, as it pertains to search engine optimization,
    does the same thing. AI-motivated tactics and
    strategies are ideal for increasing SEO
    efficiency and effectiveness, and smart business
    leaders are taking notice.
  • If you want your business to succeed, AI-powered
    SEO is a worthwhile investment. Read on to learn
    how AI can Empower your SEO.

7
AI For Serps
  • Search engine algorithms are smarter than ever
    thanks to artificial intelligence. As a result,
    search engine results pages are ranked more by
    concept and context than anything else these
    days.
  • Search engine algorithms use AI to understand the
    why behind the content. These algorithms are
    smart enough to know when businesses try to cheat
    by stuffing irrelevant keywords, making it in
    your best interest to create quality content
    instead.

8
  • What does quality content mean? The basic
    recipe to follow for SEO empowered content is
    The 3 Cs
  • Conceptual content tries to answer the idea
    behind a search query. What is the searcher
    searching for specifically?
  • Contextual content tries to answer the reason for
    the search. Why are searchers searching for X, Y,
    or Z when they fire up a search engine?
  • Correct content provides relevant, accurate
    information. The more relevant your content is to
    a users search, the higher youll rank on in
    SERPs.

9
5 Ways to Improve SEO with Your AI
  • 1. Create Fantastic SEO Enriched Content
  • Google is well known for tweaking its search
    algorithm to offer high-quality and relevant
    content to its users. Last year, several websites
    were struggling to come to terms with the huge
    loss in traffic (read revenue) after Google
    rolled out the E-A-T (Expertise, Authority, and
    Trustworthiness) algorithm, because they had
    relied on content that wasnt optimized to pivot
    with the change.

10
  • Its no wonder that offering great content with
    high E-A-T ratings is core to business success.
  • AI and machine learning can help search marketers
    identify consumer search trends, automate keyword
    research, and develop content that ranks high in
    the SERP. AI-driven platforms can guide the
    writing process by giving you the top keywords to
    use for a given topic, thereby offering real-time
    recommendations for optimizing the content.

11
  • 2. Optimize Your Content For Voice Search
  • Voice search is increasingly popular because
    virtual assistants, such as Siri and Alexa, can
    respond to queries within seconds. In fact,
    McKinsey Research predicts that by 2022, 60 of
    all online searches will be voice-based.
  • Like RankBrain, Googles algorithm that uses
    machine learning and AI, these digital assistants
    are getting smarter each day. In other words,
    they are constantly listening and learning.
    Hence, it is becoming critical for businesses to
    ramp up their SEO game around voice search.
    Businesses need to understand the conversational
    journey and predict the follow-up questions users
    may ask.

12
  • AI-powered SEO helps experts identify question
    keywords with search volume, understand the
    conversational journey and deliver a real-time
    voice strategy all of which are essential for
    great SEO and consumer experiences. These tools
    allow marketers to scale research across various
    locations and languages, all on one platform.
    Thus, you can make smart and gainful decisions
    quickly and seamlessly.
  • Know more about how ai can improve your SEO,
    please visit here
  • https//www.groupfio.com/tips-on-how-ai-can-empowe
    r-your-seo/
Write a Comment
User Comments (0)
About PowerShow.com