Android vs iOS Development – Which Platform to Choose for your Business?

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Mobile Applications are a trusted solution to
provide your brand enough exposure and resolve
other issues related to core business. According
to reports and analyses, iOS and Android take up
97 percent of the global mobile market share. It
clearly indicates that to capture the attention
of a greater audience, building and launching
applications on both platforms is an ideal
approach. However, you always cannot consider
this approach. There are numerous constraints
like time, budget, and resources. It can prevent
you from developing apps on both operating
systems at once. So, you must start the process
of building a new mobile app for your business by
selecting the right platform. Which Platform
should you Choose for Developing your App? You
must kick-start the process of choosing between
Android and iOS by chalking out your technical
requirements. As each platform brings a distinct
set of advantages, it is vital to conduct
detailed research. Based on it, you need to
decide which platform aligns with your business
goal, proves beneficial for your product, and
helps your brand reach better heights. Here, in
this article, you will come across a
comprehensive guide to examine both the platforms
and analyze the best one for you, based on four
key factors.
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1. Target Audience There is a noticeable
difference between the users attracted by iOS and
Android platforms. So, for selecting an ideal OS,
you must start by defining the end goal of your
app. It will allow you to achieve your business
aim and target the specific audience suiting your
business model. Android has about two-thirds of
the worldwide market dominance and receives more
app installs than iOS. As per the Sensor Tower
reports, the Google Play Store received about
75.7 billion first-time app installations
worldwide in 2018. On the other hand, the App
Store only had 29.6 billion downloads. It further
portrayed that while Android users may have more
downloads, iOS users are more engaged and spend
more money on applications and in-app
purchases. Additionally, Android App Development
Company is quite popular among low-income and
developing nations. But iOS users include
high-income groups, found mostly in North America
and Western Europe. The iOS users are also more
likely to be younger, with better salaries and
higher levels of education. 2. Monetization
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Your monetization strategy has a crucial role in
determining the platform to build an app. Each
operating system is well-suited to competing
monetization methods. From a revenue standpoint,
you must undoubtedly hire iOS App Developers in
Dallas as they support money-making with app
development. Although Apple has lesser users and
has brought in fewer downloads, it brings in more
revenue. So, iOS works as a viable platform if
you want to monetize through a subscription model
or support in-app purchases. According to
statistics, Apples App Store produced around 88
percent more income than Google Play Store at the
end of 2018. Android applications, on the
contrary, are more likely to monetize
successfully using an ad-based strategy. Despite
iOSs large sales advantage, consumer spending on
the Google Play Store increased by 27.3 percent
year over year. 3. Project Timeline This factor
is directly related to the launch of your app in
the market. There is a huge difference between
the times required to build a fully functional
app on iOS and Android platforms. Thus, your
timetable can have a significant impact on which
platform you should focus on first.
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You can hire Android App Developers in Dallas to
build an application that runs on different
Android devices. But it would take a much longer
time as there are numerous Android devices with
different screen sizes and operating systems. The
lengthy release cycles and device fragmentation
increases the period of developing an Android
app. But in the case of Apple, a single company
has control over all the hardware and software.
Also, the market has a limited number of iOS
devices compared to Android as it is becoming
less standardized over time. Due to these
reasons, the process of building for iOS is
comparatively quicker. However, the Apple App
store often takes too much time to approve a
product due to its strict regulations and quality
expectations. But for Android, the apps generally
get approved in a day or two. It also allows
pushing updates to the users within a few hours
without much hassle. 4. Budget The cost of app
development depends entirely on the scope and
complexity of the project. In a large project,
numerous features are added up for better user
interaction and engagement. This incorporation
increases the final cost. But there is nothing
about developing for iOS or Android that renders
it a little pricier than the other.
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However, if you want to support numerous devices
and OS versions, apps will take more time and
resources and hence cost more. However, the cost
remains the same with a consistent scope of
serving a similar number of devices and Operating
systems. Time to Make a Decision! Based on all
the above points, you can conclude that your
choice of app platform depends directly on your
companys needs. For easy money-making, iOS
should be your pick. But, Android may be a better
choice if you are willing to target audiences
worldwide and earn profit through
advertising. When you hire Android App
Developers in the USA, you can determine and
choose the platform for your mobile app by the
app content you plan to create and your overall
business objectives. It all boils down to
considering your target market and critical user
demographics before deciding on the best solution
for your company. Article Resource -
https//zimblecode.com/android-vs-ios-development-
which-platform-to-choose-for-your-business/