10 Local SEO Tips to improve your Real Estate Websites

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10 Local SEO Tips to improve your Real Estate
Websites
The real estate industry is highly competitive.
From entrepreneurs to experienced business
professionals, all connect with the conglomerates
to boost the online presence and visibility.
Fortunately, if you intend to begin your quest
online, you don't need to compete with hundreds
of real estate agents directly. Instead, you
have to compete with your contemporaries who only
share the same section as yours. The competition
gets more fierce and bold based on the location,
irrespective of the expansion of business. The
use of SEO for Real Estate is very advantageous.
Proper implementation of SEO (Search Engine
Optimization) tips and strategies enables you to
give a hard fight. The blog will talk about SEO
Services for Real Estate Sectors.
1. SEO Audit
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• First, you need to be clear about your current
  position. An SEO audit guides you to notice the
  overall performance of pages. It needs enough
  time to execute an audit, but the result will
  benefit you. You have to know the answers to the
  questions.
• Does your site have a local rank?
• Does your website earn enough organic traffic?
• Do you generate leads and experience conversions?
• If the answers are no, there must be a reason. An
  SEO audit can help you here. You need to focus
  on issues like
• Page Structure
• Site Structure
• Content
• Usability
• Accessibility
• Links

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When you improvise these sections, automatically,
the answers to the questions mentioned above
will become 'yes'. Read More What is Local
SEO? A Comprehensive Guide to Local SEO services
2. Optimize Search

• After you get the audit result, you should create
  plans addressing individual issues. A systematic
  approach will make you cover all the points.
  After fixing the addressed sections, have a
  detailed look at the following factors to improve
  the optimization process.
• Keyword Analysis
• SEO-friendly URLs
• Title and Meta description, Image, Site Speed,
  and Content Optimization

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• Internal Link Placement
• Broken Links
• CTR and Bounce Rate Optimization
• Redirects
• W3C Validation
• XML Sitemap
• Robots.txt
• SSL Certificate

3. Make Your Website Accessible

• Despite having any disability, everyone should
  access the internet easily. If the website has
  been developed without accessibility in mind, the
  users suffer. Often, the issue of disabilities
  is overlooked when it comes to the online
  periphery. Your real estate website must be ADA
  compliant. The basic guidelines are as followed,
• Each document must contain a link to download
  helpful software.
• Notification is a must in case the user enters
  invalid data.
• Do not only focus on the color.
• Links and buttons must have clear names.

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• Include the skip navigation option to allow the
  users to access the content.
• Images must include alt texts, and videos need to
  have captions
• Audio and video need descriptions
• The users can stop audio immediately.
• Titles must not be misleading.
• Page readability must be intact.
• You must do thorough research on the ADA
  complaints.

4. Optimize for Mobile Phones
The maximum of internet traffic generation
happens through mobile devices. Your website
must run on smartphones and tablets smoothly to
satisfy Google and your customers. You need to
focus on design, page speed, hosting speed,
homepage, site search, site navigation, forms,
conversions, and usability. You may use an
emulator to have a preview of your content on
different devices.
5. Add Your Website to Google My Business and
Other Directories
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Local SEO for Real Estate boosts local citations.
You must update your website with your name,
address, and contact details. You may begin with
Google My Business to update your profile. You
can enrich the website with relevant photos,
videos, and original content. You can add your
website to other business directories, namely
Yahoo Homes, Local.com, Yellow Pages, Yelp,
Neighborhoodscout, Better Business Bureau,
Merchant Circle, Manta, Angie's List, and many
more. First, get your business account verified
and have control over the data.

• 6. Socialize
• Social media does not impact the search engine
  ranking directly, but it has an essential role
  in the digital marketing strategy as it helps to
• Connect with your targeted audience
• Boost exposure
• Build trust and authority
• Generate more traffic
• Lead to conversions

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Without social media platforms, it is difficult
for the real estate business to enhance its
online presence. Use the social media platforms
for specific purposes and share your website
content, video, including other information. For
example, you can use Facebook to display the
sales opportunities. On the other hand, rely on
Pinterest and Instagram to promote visuals.
Read More L ocal SEO Your Strategic
Optimization Guide for 2021
7. Publish Useful Content You can use the
relevant keywords in your website blogs. If you
have a small business and a limited budget, you
have to determine specific content types. Your
website blog may blend information, visual
content, and interview sessions with other local
business owners. Articles might include the
primary data of a place like living cost, social
life, school, crime, restaurant, roads, etc. The
visuals include images, video tours, live stream
videos, etc. Interviews always add a unique
point-of-view to the information regarding a
place that will attract potential buyers more.
Remember to optimize the content with specific
data before sharing it on multiple platforms.
8. Use Visuals Along with content, you should
also focus on video content. Impactful videos
influence the users to a great extent. You may
launch your own YouTube channel, upload quality
videos consistently, share those videos on
different
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social media pages, go live, etc. You can include
the video link with your website contents and
social media profiles for more exposure.
9. Apply Schema Schema helps the search engines
(including Google) to know more about your page.
A real estate business page should include the
agent's names, offers, products, rent prices,
residences, postal address, web page, etc.
10. Buy Featured Snippets
Featured snippets work as game-changers. It can
boost conversion and traffic, attract your
potential users, and improve your ranking. Only a
few local businesses can avail these featured
snippets. If you get it, try to use it. Final
Words The discussed SEO tips will help you in
your real estate business. If you are a
beginner, you may hire our SEO Expert from
Digital Infoways that provides Local SEO
Services for Real Estate India.