10 powerful tips to know before starting a YouTube channel

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10 powerful tips to know before starting a
YouTube channel
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YouTube

• YouTube is the most popular video-sharing
  platform and has more than 31 million channels.
  The sheer number of channels illustrates the
  intense competition in this field. Today, content
  creators constantly look for the best YouTube
  equipment, shooting location, and editing tools.
  Armed with all of these, they intend to create
  quality content that will keep the subscribers
  glued to the channel.
• However, keeping your viewers hooked to your
  YouTube channel is easier said than done. If you
  do not want to have your videos lost in a sea of
  content, you need to take proactive measures
  about creating a powerful YouTube channel. Here
  are ten tips that you must consider before you
  create your YouTube channel.

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Consistent Posting

• A look at some of the most popular YouTube
  channels will reveal that all of them are
  consistent with their posts. When you launch a
  channel, you cannot afford to wait for perfection
  in every single video.
• Ideally, you should identify your resource
  availability and come up with a posting schedule
  that is convenient for you. Ensure that you stick
  to the schedule and deliver consistent content.
  When you force yourself to be productive for the
  first few days of your YouTube journey, and over
  time, it translates into a habit.

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Doing the Homework

• These days, you do not need a degree in
  filmmaking to create professional-quality videos.
  Do your homework and study content from
  television and OTT platforms like Netflix or
  Prime. Watching quality content will give you
  lessons in lighting, production quality, camera
  angles, etc. You can then incorporate these in
  your YouTube videos and give a boost to your
  video quality.

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Gearing Up

• No battle can be won unarmed, and video making is
  no exception to this. While you do not need the
  most advanced tools in your initial days, you do
  need a few basic pieces of types of equipment.
•  Get yourself a camcorder that has in-built
  stabilization, a 50 X optical zoom range, and a
  minimum of 1080p video resolution. Choose an APS
  C sensor with a maximum 1.6 crop factor.
•  If you want to skip the camcorder and use your
  smartphone, make sure that your phone is equipped
  with in-built stabilization, has low-light
  compatibility, and a minimum resolution of 13MB.
  We recommend that you use a device with storage
  of at least 128 GB.
•  For those who intend to use a digital camera,
  choose a device with a minimum resolution of 1080
  p. Fixed lens with optical zoom work well, and
  you must focus on a device with mic input. That
  way, you can connect an external mic to the
  camera for your recording purposes.
•  If budget is not a constraint and you want to
  settle for the best, choose a user-friendly DSLR
  camera. We recommend sensors in the ISO range of
  25,600. Pick a DSLR that can shoot at 24 to 60
  fps and has the provision of autofocus in video.

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Setting the Right Benchmark

• While consistency is an important aspect of your
  YouTube channel, you need to pay due attention to
  the video quality as well. To set the correct
  quality benchmark, you need to be ready to chop
  off the parts that compromise the quality of the
  video. Ensure that your video clip goes through
  multiple layers of editing so that only the best
  quality content reaches your viewers eyes.

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Avoiding Overdoing It

• When you set out to create your YouTube channel,
  you should pay special attention to the fact that
  there should not be any over-editing. While 3D
  effects and contrast graphics help you illustrate
  a point, they may not be necessary for every
  video that you create. For the best results, go
  for a simple setup and process. That way, the
  viewer will get the videos raw feel, which will
  cause them to relate better to the content.

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Establishing a Pattern

• A YouTube channel will have multiple videos, and
  you must have some uniformity among your videos.
  The use of brand colors, logos, taglines, or a
  particular type of music will help establish a
  brand image. That way, when a viewer stumbles
  across one of your videos, they will relate it to
  the channel. It will boost your brand visibility
  and make your channel popular.

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Transcribing Your Video

• You must transcribe all the video content that
  you post on YouTube. Search engines do not index
  captions, and that is why the transcription
  boosts your online visibility. From the viewer's
  perspective, the transcriptions enable your video
  to reach users who have their devices on mute,
  are hearing impaired, or do not speak the
  language of the video. Studies establish that the
  addition of captions results in a 7.32 increase
  in the views of YouTube videos.

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SEO Optimization of Video

• The addition of primary keywords to the video
  title and secondary keywords in the description
  gives a major boost to the online visibility of
  your video. Pay special attention to the
  description section, as this will help a
  potential viewer get a perspective about your
  video. You can further optimize your video by
  adding tags that categorize the videos and help
  in ensuring that it reaches the target audience.

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Adding Call-to-Actions (CTAs) and YouTube Cards

• CTAs and YouTube cards are powerful tools to
  direct your viewers into watching other relevant
  content. If your YouTube channel has videos that
  are related to each other, you can leverage CTAs
  at the end of the video to guide the user.
• With YouTube Analytics, you can identify points
  in your video where the viewers are the most
  likely to drop off. You can add YouTube cards at
  such points to direct the user into watching some
  other video from your channel.

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Developing A Thick Skin

• As you are considering starting a YouTube
  channel, chances are that you already know of its
  perks. What no one tells you is that the platform
  is not filled with not just angels. A slight miss
  from your end will be amplified, and you should
  be ready to bear the brunt and face the
  criticism. You should be able to tell apart
  constructive criticism and pure trolling. You
  must develop a thick skin that will allow you to
  ignore the trolls.
• Every YouTube journey is unique, and you cannot
  expect to please every viewer all the time. The
  tips discussed in this article will help set out
  on your YouTube channel and attract viewers. As
  you create more videos, you will figure out the
  tactics that work for you and the ones that do
  not. Heres wishing you the very best for your
  YouTube adventures ahead.

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