What are the benefits of using digital marketing for your brand’s CSR program? - PowerPoint PPT Presentation

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What are the benefits of using digital marketing for your brand’s CSR program?

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CSR or corporate social responsibility is a major activity done by companies and brands. This shows that the company is not only interested in earning money but thinks in society. Creating an image that is appreciable in society is too important for creating a brand identity. – PowerPoint PPT presentation

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Title: What are the benefits of using digital marketing for your brand’s CSR program?


1
What are the benefits of using digital marketing
for your brand's CSR program?
  • CSR or corporate social responsibility is a
    major activity done by companies and
    brands. This shows that the company is not
    only interested in earning money but thinks
    in society. Creating an image that is appreciable
    in society is too important for creating a brand
    identity. CSR program was earlier done on
    the roads and that created a lot of
    crowds or was sometimes even called a
    publicity stunt. But with digital marketing,
    even a CSR program or activities for the
    brand is possible without unnecessary crowds
    and publicity stunts. Like every other
    sector, activity, or brand that has gained
    benefits of digital marketing CSR also has a
    lot of benefits from digital marketing. Many CSR
    activities are digitized now. Like every sector
    or activity has a strategy that has to be
    managed to get the desired results even CSR
    activities need to be done in a certain way
    when done through digital marketing. A
    digital marketing company in Hyderabad has
    enough and curated strategies through which CSR
    activities can be done very easily on digital
    platforms and due to its benefits brands want
    to do it on the digital platform.
  • Let us see some of the benefits of digitizing CSR
    activities for your brand or company.
  • Maintaining transparency Lack of transparency
    leads to people thinking the CSR activity to
    be a publicity stunt. Digitalising the
    CSR activities help the brand in
    maintaining transparency and clearing the
    doubt of it being a marketing or publicity
    stunt. Many people contribute to NGO or
    CSR activities and they always have an
    instilled fear of whether their money is
    going in the right place. Digitalizing such
    activities give them enough evidence.
  • Increases employee engagement Employees of
    a company are their main asset and if they
    are happy and engaged, they also take an
    imperative role in the CSR activity of their
    company. Digital ways of doing CSR
    activities, requires a lot of creativity and
    brainstorming that engages and keeps the
    employees engaged.
  • Employees feel valued Tech-savvy
    employees get super valued due to their
    technical expertise and knowledge. This
    makes them work more creatively and makes
    the entire CSR activity way more innovative and
    creative.
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