7 Emerging Social Media Marketing Trends to Watch in 2021 - PowerPoint PPT Presentation

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7 Emerging Social Media Marketing Trends to Watch in 2021

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In this post, we'll cover 7 of the hottest and Emerging Social Media Marketing Trends of 2021, to give you a head-start over your competition. – PowerPoint PPT presentation

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Title: 7 Emerging Social Media Marketing Trends to Watch in 2021


1
Social Media Marketing Trends for 2021
2
Live Videos Transforming the Social Media Game
  • With a majority of social media experts asking to
    focus brands on video marketing for a while now,
    there was no doubt that live videos on social
    media are going to gain much popularity in 2021.
    Brands are now exploring live videos frequently
    to connect with their customers for chit-chats.
  • Surprisingly, the popularity of live videos has
    surpassed the demand for video content too.
    Presently, live videos are being broadcast on
    Twitter, Facebook, YouTube, Instagram, and Tumblr
    because almost 82 of the audiences prefer live
    videos on social media.

3
Elevating Engagement With Ephemeral Content
  • If ephemeral content sounds new to you, you might
    better understand the term with reference to
    social media. Yes, we are talking about the
    trending short-duration content that disappears
    within 24 hours of posting, AKA Facebook and
    Instagram Stories.
  • Stories are fun, engaging, and keep people on
    their toes, quite literally! Brands are
    experimenting a lot with the Story feature on
    Facebook and Instagram to give their customers a
    sneak-peek into their world. While images and
    videos and textual content continue to inform
    everyone of new product launches, offers, and
    other public announcements, the brand stories are
    aimed to be more personal and informal.

4
Growing Demand for Social Media Chatbot
Communication
  • When it comes to communicating with the customer
    service department of a brand, nobody wants to
    waste their time on generic computerized
    communications. This is the exact thought that
    might come to peoples minds when they hear about
    chatbots.
  • Luckily, chatbots in 2021 and beyond are not here
    to waste peoples time but to bring quicker
    resolutions to the table. AI-powered chatbots can
    precisely understand your queries and concerns
    and offer you the best solutions within seconds.
    How does that benefit you? Many brands dont have
    the facility to provide 24X7 support to their
    customers, and if you get stuck with an order
    from such a site where theres no human to help
    you through, it might get more frustrating.

5
More Brands will Adapt to AR and VR
Technology
  • Augmented Reality (AR) and Virtual Reality (VR)
    are current social media trends in 2021, as
    brands try to offer an exciting user experience.
    Many e-commerce companies have adapted to
    AR-powered shopping, allowing users to try-on
    products before purchasing them. This will help
    consumers make thoughtful purchase-decisions
    before investing in something.
  • Platforms like Snapchat, Instagram, and Facebook
    allow users to try on hundreds of different
    filters to click images or create videos or share
    them across, including updating profile pictures
    with brand logos or mascots. Top technology
    players are making VR gears available to users at
    an affordable price, which allows them to enjoy
    an immersive gaming experience. Facebook offers a
    feature called Facebook Spaces, where up to 3
    people can interact using a VR device.

6
Brands to Continue Investing in Influencer
Marketing
  • Influencer marketing has dominated the whole of
    2019, and it will continue to do so for the next
    few years. However, the way through which brands
    and influencers collaborate will see changes in
    the coming days.
  • Brands will now collaborate with influencers over
    a series of social media promotion posts and not
    just for a single promotion post. They will put
    equal efforts in promoting the content created by
    these influencers. Bigger brands are expected to
    collaborate with micro-influencers and niche
    bloggers to bring inclusivity and transparency in
    their marketing efforts. This also means that
    brands will be cautious in choosing influencers
    and crackdown imposters thriving on fake
    followers.

7
Twitter to Transform into a Trustworthy News
Portal
  • While platforms like Facebook, Instagram, and
    Pinterest are primarily used as entertainment
    platforms where users can enjoy lighthearted
    banter, Twitter always reserved the spot for
    serious talks on various topics of interest.
  • Twitter is one site that has always prioritized
    news stories from around the world. However, the
    authenticity of such news stories was not 100 in
    the past, which led to controversies. In the
    coming years, Twitter is expected to keep a
    stricter check on fake news and allow only those
    that are 100 authentic and from reliable news
    sources. Although Twitter never topped the social
    media game in terms of popularity or usability,
    it continues to be an important platform for
    several people.

8
The Death of Instagram Likes
  • No brand or company is a stranger to the realm of
    social media likes, but it seems like 2021 will
    finally be the year to kick this infatuation to
    the curb. It is well known about how the constant
    fixation on social media validation tends to have
    a negative impact. Hence, Instagram has initiated
    an experiment where they make the like counts
    private for several users all over the world.
  • Although it hasnt been rolled out as an official
    update from the social media platform just yet,
    the tests conducted by them seem to have shown
    positive results. Therefore, it is safe to say
    that 2021 may be the year where digital marketing
    professionals will need to shift their focus from
    likes as an indication of success to the
    engagement and the quality of the content.

9
  • For more resources visit us at
  • https//www.seodiscovery.com/
  • https//www.seodiscovery.com/social-media-agency-i
    ndia.php
  • https//www.seodiscovery.com/blog/social-media-mar
    keting-trends/
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