Top Dairy Brands nailing the Smart Packaging formula!

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Smart Packaging Formula
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Dairy Products Industry

• The dairy products industry valued at 490B USD
  in 2020 is supposed to grow at a compounded
  annual growth rate (CAGR) of 2.5 in the coming
  years as per Dairy Products Market Share Growth
  Report, 2020-2027.
• . As the world is shifting towards smart
  packaging solutions, the dairy industry will also
  need to adapt technology to not only gain
  visibility in the supply chain and have better
  planning of manufacturing and reduce wastage but
  also to identify the value it adds in consumer
  engagement and to fight counterfeiting.

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Moo-R QR codes by Yeo Valley Organic

• Yeo Valley Organic with the help of smart
  packaging solutions has rolled out QR codes on
  packaging across all its products as part of the
  new Put Nature First brand platform.
• Consumers can scan the Moo-R QR codes printed
  on 100 million products without an app.
• Consumers are redirected to Yeokens reward
  program where they have access to specific
  product information, brand content and future
  promotions.
• The dynamic digital experiences adjusts based on
  the product, customer location and the time of
  day, according to the company.

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Yeo Valley Organic
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QR code on packaging

• Salemville Smokehaus, a brand under DCI Cheese
  Company launched a promotional campaign by the
  name of simple pleasures of life which offered
  coupons and various offers through its QR code on
  packaging.
• Consumers could simply scan the product and fill
  in a form to view wine pairings, serving
  suggestions and recipes.
• One lucky grand prize winner will receive a
  weekend getaway to a bed and breakfast in
  Pennsylvanias Amish country valued at 2,000.

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Track and Trace systems

• Although many companies have used the technology
  for a single use case, the potential of the
  technology is still untapped by the dairy
  industry, especially as an anti-counterfeiting
  solution.
• The scan data is an important source of data
  which gives company bits of additional
  information on how and where their product is
  being consumed.
• Product serialization used in track and trace
  systems can also be beneficial if used as an
  anti-counterfeit solution or infiltration alert
  to notify brands and safeguard them from such
  risks.
• This use case has been adopted by the
  pharmaceutical industry and has proven to work.

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Sepio Products

• Sepio Products is an IoT platform focused on
  transforming supply chain security and efficiency
  by creating unique digital identities for
  products and shipments and tracking them through
  their lifecycle.
• Sepio is industry leader in security products and
  solutions
• Sepio has more than 2000 happy customers.
• Sepio has rich experience in supply chain
  digital technologies.
• For more information about Product QR code, visit
  to our official website www.sepioproducts.com

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