5 Traditional Marketing Techniques Which Implies on Social Media World! - PowerPoint PPT Presentation

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5 Traditional Marketing Techniques Which Implies on Social Media World!

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Today’s social media marketers have to pay heed to traditional marketing techniques. If you are failing to see any significant results, it is best to revise your marketing strategy. Before everything, you need to research your market thoroughly. Stop sticking to the rules as it hinders creativity. To make things easy, you can hire TYC Communication to tailor your content according to the needs of people. Moreover, it is advisable to continuously interact with your customers. – PowerPoint PPT presentation

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Title: 5 Traditional Marketing Techniques Which Implies on Social Media World!


1
5 Traditional Marketing Techniques Which Implies
on Social Media World
1. Researching the Market Thoroughly 2. Breaking
the Rules 3. Do Not Use Bait-and-switch
Techniques 4. Avoid Serving Standard Size Content
5. Interacting With the Customers
TYC Communication www.tyccommunication.c
om pr_at_tyccoincommunication.com
2
It might be a little tough on imagination to
conceive traditional advertisers getting on
todays social platforms to market their
products. However, some prevalent marketing
techniques back in the day are still helpful for
the present-day social media world. TVs and
radios are no longer in action, with technology
disrupting the traditional modes of
communication. Despite this, there are certain
practices in marketing that are central and can
never die. Even if you ask the Best SMO Agency
in Delhi, it will give credence that some
traditional marketing tactics just cant be done
away with. Read on to know what those techniques
are.
TYC Communication www.tyccommunication.c
om pr_at_tyccoincommunication.com
3
Here Are the 5 Traditional Marketing Techniques
1. Researching the Market Thoroughly
Ogilvy, the father of advertising, has commented
on how dangerous it is for advertisers to ignore
researching the market. He was well-aware of the
importance of data, as was reflected in the 1960s
ad of Rolls Royce. Even in today's era, it is
foolish to market anything without doing thorough
market research. Those who wish to follow in the
footsteps of David Ogilvy should provide
research-supported information.
TYC Communication www.tyccommunication.c
om pr_at_tyccoincommunication.com
4
2. Breaking the Rules
Conforming to the rules has never been the trend.
Marketing is a no-holds-barred game and shouldnt
always be played by the book. Without bringing in
the flexibility, no one has ever won the race.
Over the years, successful advertising stories
have emerged just because the rules were broken.
Breaking the rules might seem to be difficult on
social media, but it is not impossible. Several
social media marketing campaigns where compliance
was neglected have received worldwide fame. With
this, they were able to increase brand trust and
loyalty among people.
TYC Communication www.tyccommunication.c
om pr_at_tyccoincommunication.com
5
3. Do Not Use Bait-and-switch Techniques
Helen Lansdowne Resor, a famous advertising
executive, agreed that an ad copy must look and
sound believable. Her entire oeuvre indicates how
strong her belief was. Todays marketers can
learn a lot from her. A copy should never look
exaggerated or elaborate as it can damage brand
trust. Moreover, avoid lying and using suspicious
cliches.
TYC Communication www.tyccommunication.c
om pr_at_tyccoincommunication.com
6
4. Avoid Serving Standard Size Content
Ads that resonate with one community might not do
so with others. Therefore, it becomes necessary
to market in customized ways. Tom Burrell was
one of the first advertisers who micro targeted
to provide tailored advertisements to the people.
TYC Communication www.tyccommunication.c
om pr_at_tyccoincommunication.com
7
5. Interacting With the Customers
Lastly, interacting with the customers is a given
practice. It keeps you in touch with your
customers and helps you get more data. But for
this, the interaction has to be two-way. Getting
feedback and responses from customers can help
you gain their trust.
TYC Communication www.tyccommunication.c
om pr_at_tyccoincommunication.com
8
Conclusion
Your social media marketing strategy can never be
complete if the aforementioned traditional
marketing techniques are not incorporated into
it. With the help of TYC Communication, an SMO
Agency in Delhi, you will design the perfect
marketing strategy that aligns with the
contemporary world. Moreover, you will be able to
cover these old yet essential marketing tactics.
TYC Communication www.tyccommunication.c
om pr_at_tyccoincommunication.com
9
Thank You for Watching
pr_at_tyccoincommunication.com
www.tyccommunication.com
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Centre, Jasola, New Delhi-110025
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