PhonePe Business Model: New Way Of Doing Cashless Transactions - PowerPoint PPT Presentation

About This Presentation

PhonePe Business Model: New Way Of Doing Cashless Transactions


PhonePe Business Model Online payments are the new way of transaction, as the cashless thing came into existence online payment start gaining the interest of the people and get success in the market – PowerPoint PPT presentation

Number of Views:1693
Slides: 7
Provided by: chanandler


Transcript and Presenter's Notes

Title: PhonePe Business Model: New Way Of Doing Cashless Transactions

PhonePe Business Model New Way Of Doing Cashless
  • Online payments are the new way of transaction,
    as the cashless thing came into existence online
    payment start gaining the interest of the people
    and get success in the market. Online payment is
    so convenient to people, nowadays that everybody
    wants to get all their work done while sitting on
    a chair, no need to go anywhere or stand in lines
    for hours, the online payment apps take care of
    all your needs.

  • FxMart received its license to operate on 26
    August 2014. Phonepe was incorporated in December
    2015. The company was acquired by Flipkart in
    April 2016 and as part of the Flipkart
    acquisition, the FxMart license was transferred
    to PhonePe and it was rebranded as the Phonpe
    Wallet. Founder of PhonePe Sameer Nigam was
    appointed as the CEO of the company.
  • The company was partnered with YES Bank in August
    2016, then launched the UPI-based mobile payment
    app, based on a government-backed UPI platform.
  • In the time of 3 months, the app was downloaded
    by more than 10 million users, in 2018 PhonePe
    become one of the fastest Indian payment apps to
    get a 50 million badge on the Google play store.
    IN August 2017 PhonePe took over the BHIM and
    emerge as one of the market leaders in UPI

The PhonePe Business Model
  • Phone pay was founded by Sameer Nigam, Rahul
    Chari, and Burzin Engineer in December 2015. The
    PhonePe app, based on the Unified Payments
    Interface (UPI), went live in August 2016.
  • PhonePe is an Indian digital payments and
    financial services company headquartered in
    Bangalore, India.
  • Phonepe is available in more than 11 Indian
    languages and accepted as a payment option at
    over 17.5 million offline and online merchant
    outlets across 500 cities all over India covering
    the area of food, travel, groceries, medicines,
    movie tickets.
  • Users of PhonePe can send and receive money,
    recharge mobile, DTH, data cards, pay to shops,
    invest in tax saving funds, liquid funds, by
    insurance and mutual funds, and gold can make
    utility payments.
  • More than this phone pay allows users to book Ola
    rides, pay for travel tickets, and book flights
    and hotels.
  • Phonepe is licensed by the Reserve Bank of India
    for issuance and operation of a Semi-closed
    prepaid payment system with authorization number
    75/2014 dated 22 August 2014.

  • Just like every clothing, footwear, beauty
    products, etc. have different brands and
    competitors, online payment apps also have
    different players, some of them are mentioned
  • Paytm
  • Paytm is one of the very known online payment
    apps. More than 20 million merchants all over
    India use their QR code payment system to accept
    payments directly into their bank account. The
    company also uses advertisements, paid
    promotional content to generate revenues.
  • Googlepay.
  • Google Pay is an online payment system developed
    by Google, enabling users to make payments with
    Android phones, tablets, or watches.
  • The USP of Google Pay is that it supports passes
    suggest coupons, boarding passes former campus ID
    cards, car keys, event tickets, movie tickets,
    public transportation tickets, store cards, and
    loyalty cards which make Google Pay a compotator
    to the PhonePe business model.
  • Mobikwik.
  • Mobikwik is one of Indias largest digital
    payment platforms which is serving more than 12
    crore users with a quick transaction, mobile
    transfer, cell credit service, and much more.
  • Mobikwik enables better engagement of businesses
    with individuals through multiple options of
    online bill payment modes. It has grown over the
    years to build a smooth, safe and secure platform
    for a hassle-free experience for users.
  • Razorpay.
  • Razorpay is the only payment solution in India
    that allows businesses to accept, process, and
    disburse payments with its products suite. It
    gives users access to all payment modes including
    credit card, debit card, net banking, UPI, and
    popular wallets including jio money, movie quick,
    Airtel money, free charge, Ola money, and
  • Paypal.
  • Through a combination of technological innovation
    and strategic partnerships, PayPal creates better
    ways to manage and move money and offers choice
    and flexibility when sending payments, paying, or
    getting paid.
  • Available over 200 markets around the globe,
    including Braintree, Venmo, and Xoom, enable
    consumers and merchants to receive money over 100
    currencies, withdraw funds in 56 currencies, and
    hold balances in their PayPal accounts in 25

  • Win the best mobile payment service category and
    the technology category at IAMAI India digital
  • The phone pay ATM goes live across 10 Lac stores
    in 300 cities.
  • Launches liquid funds, super funds and seven more
    curated mutual fund category products.
  • Launches travel insurance, coronavirus insurance,
    and motor insurance insurance offerings.
  • Becomes Indias fastest-growing insuretech
    distributor with the sale of five lakhs policies
    in five months.
  • Gross is the 250,000,000 registered users, the
    market-leading share of over 40 in UPI

Write a Comment
User Comments (0)