Title: Customized T-shirts: Powerful Ingredient For Marketing Campaigns (1)
1Customized T-shirts Powerful Ingredient For
Marketing Campaigns
T-shirts are comfy. We all love them. Admire them
dearly and wear them whenever we want to be
ourselves. They are everyones favorite weekend
companions. Theres no better feeling than
watching Netflix with a bucket of popcorn
wearing a free-sized t-shirt! If we look back in
the 19th century, people used to wear union suits
as undergarments. Later on, they cut that suit
in two halves The upper half
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2and the bottom. And thats how t-shirts came into
existence. You can say that t-shirts are the
modern versions of union suits. Since then, it
has been peoples go-to fashion garment. And they
can be as expressive as they want them to be. As
we know, it is not an uncommon trend to
represent a message through this medium. Below is
the image of two boys from the UK in the 1980s
flaunting a bold slogan.
Source In short, t-shirts are more than just a
piece of garment. And in todays fast-paced tech
world, there is almost nothing that people cant
print on t-shirts as there are advanced t-shirt
designer tools available in the market. They are
easy to integrate into your e-store and customers
can utilize them as a powerful marketing weapon
for their business. And many businesses have
been leveraging their power for years.
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3- Here are some of the benefits of utilizing
t-shirts to market any event, campaign, products
or a whole brand - Cost effective when ordering in bulk
- Versatile
- Quick to produce
- Simple to style
- One of the best direct marketing tools
- Outlasts the campaign period
- Having the potential to appeal to a wider target
audience - Lets see how your customers can use customized
t-shirts to turn their marketing events into a
success. - Different Events/Campaigns to Use Customized
T-shirts as a Medium of Marketing - Crowdfunding
- Crowd fundraising events are a modern-day
approach to raise funds for good cause. And with
their rapid adoption among the youth, it is
important to make such events stand out for
better awareness among the audience. The one
thing that todays generation love is apparel.
Giving away custom t-shirts based on the theme
is a subtle way of appealing the fundraisers. - Heres how your customers can make this event a
success using your designer tool
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4- The organizers of such an event will demand the
designer t-shirts in bulk. So, you will have to
make sure that your tool can fulfill large
orders. - Once your customers have designed and distributed
these t-shirts, they have to make sure that
everybody wears the t-shirts on the day of the
event. - The next step Marketing. Taking plenty of
pictures, sharing them on social media, and
other promotional materials activities are an
important part of the event. The right marketing
of such events can help create awareness of the
cause and raise more funds. - Product Marketing Campaigns
- Lets admit that coca cola is the finest soft
drink brand we have been loving since our
childhood. The major impact it makes on its
customers is through the promotions. Always
delivering the right message in the most
effective way. - Back in 2013, one of its successful promotion
campaigns was with the custom t-shirts. They
organized a campaign by sending around 600 custom
tees to some of the biggest fans and loyal
employees of the brand. After the distribution,
each of them had to take a picture of themselves
wearing it. Using those images, they created a
70 seconds animation in which two cartoon
characters are trying to make a pair of lips
smile. After several failed attempts, they were
able to easily make them smile by giving a sip of
coca cola. And the message was Coca-Cola open
happiness. It was widely popular as The
Wearable Movie. - Here is it. I am sure it will put a smile on your
face as well
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5- https//youtu.be/GvpGhAGMt-s
- Having a software which let your customers create
their own designer pieces with creative freedom
in whichever quantity they want could be a major
turning point for your business. And it depends
on how you leverage the software. - Tourism Campaign
- Tourism campaigns are hard to conceptualize and
the execution of such campaigns is even harder.
As it will be for the global audience to create
an urge to visit a particular city or country.
Here the most important thing that creates a
long-lasting impression is the presentation of
the USP of that place. It is important as a
marketer that customers understand the
significance of the place and remembers it. And
heres how a t-shirt marketing campaign can
solve the purpose - First and foremost, it is important to create a
t-shirt which has something unique to offer. For
example, I Love New York t-shirts to promote
the New York tourism. But thanks to its
popularity, everyone has seen it in many movies
and you can even spot celebrities wearing it. - For users, it is important to create such
t-shirts in bulk and distribute them to all the
international sellers and merchants. Or they can
adopt the online approach as well. - Penultimately, they can make interacting ad
content based on the theme of the campaign by
promoting these t-shirts so that it would create
a brand like concept among its viewers.
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6- If the design is appealing to customers, it would
boost the campaign success and ultimately these
t-shirts will be driving many new customers to
that place! - Business Events
- Business events ones with less glamour and
entertainment. Here customized t-shirts can
bring back that charm. Apart from digital
marketing and other online resources, business
expos are the events where a business can
showcase their capabilities and attain
international contacts and customers.
Simultaneously, there would be a whole lot of
other businesses emphasizing and trying to win
the attention of visitors. In order to make a
business expo a success, heres how users utilize
the t-shirts as a powerful marketing tool - First, they need to prepare the t-shirts with
some unique idea. Dont forget the company logo.
It is an essential part. But, apart from that
writing the company slogan or may be unique
clipart would evoke more interest in their
prospects. - During the events, give presentations, distribute
leaflets while wearing these t-shirts to make
customers remember the business name which
eventually could turn into an inquiry. - Last but not least, providing the services
according to the promises made! After all,
thats the best business strategy which works
every time. - And Inevitable Creativity
- When including t-shirts to the event marketing
activities, creativity is an essential aspect.
Keep calm and, or any Disney inspired slogans
are so monotonous. Instead, providing your
customers with a choice to invent their
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7t-shirts with the designer tool would bring out
their creativity. Such a tool provides your
customers the freedom of expression and the
facility to create t-shirts according to their
requirements. Conclusion Customers are going
crazy over this new trend and are looking for
such merchants who can provide them with
before-mentioned products. You can attain the
advantages of this thriving customization
industry today by integrating product designer
tool with your e-store. Interested in learning
more about product designer tool? Contact us here
and we will assist to the best of our knowledge.
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