Web-to-Print Store: A Quick Guide to Create and Sell Merchandise Online

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Web-to-Print Store A Quick Guide to Create and
Sell Merchandise Online
As per the latest insights shared in Nov-2020 by
Statista, the e-commerce market volume is likely
to double in 2022 in comparison to that for the
year 2019. However, it still remains a
challenging domain for the entrants. Every
retailer today has an aspiration to become an
e-tailer. Every other social media along with a
dozen other platforms like Wix offer a quick
launchpad to build an online store. And still,
the e-commerce industry remains tough for the
newbies to mark their spot. On the contrary to
brands in the offline space, the internet-based
brands have larger market-shares and serious
monopolistic competition. Unless the business
comes up with a unique idea and builds a USP
around that idea you will always be just
another shop. The key for the start-up
businesses wanting a bite from this Apple is
product personalization. You cannot and should
not expect different results creating just
another online store. Therefore, the online store
you need to build must be offering the
functionality to create and sell merchandise
online. The new trend is customization products
with social distancing and travelling
regulations. This strategy works for you
whether you are targeting consumer goods or print
merchandise. The idea here is to create a
website with an online editor for the catalogue
of customization products. In order for you to
achieve that, you need a combination of
technology experts with vast experience
integrating solutions for the print
industry. Customization Products as USP It is
going to be 3-years now since Amazon registered
the patent for Automated Manufacturing and
Warehousing for clothing. In the same month, in
Jan 2018, Epsilon Data Management, LLC published
their research stating that 80 of the surveyed
consumers are likely to purchase if brands offer
customization products. Therefore, it would be
fair to zero-in on the idea of product
personalization as the x- factor for online
success in the next decade. You could try a
website with an excellent graphics and UI but the
SEO managers might not find them SEO-friendly.
You move to the app directly, but the app
advertising costs are soaring high. Discount and
cheap price-labelled websites the
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consumer loyalty is always questionable for
customers with the loss budget. That is
typically the free-bie lurking consumers and they
belong to no one. A generic online selling
website with a standard catalogue of products is
what every-other website on the web has. The
costs of logistics, thin margins due to serious
competition, and the need for paid online
marketing takes a huge chunk of your net profit.
Therefore, product personalization with the
catalogue of customization products with a
functional website to create and sell merchandise
online is a no brainer. Not before a decade or
two ago, the idea to sell business cards online
would be laughed at by most of us. However,
today the empire of VistaPrint is built and still
expanding with that one simple idea. VistaPrint
Story Create and Sell Merchandise Online When
Robert Keane founded VistaPrint in 1994, it used
to operate as a direct mail catalogue by the
name Bonne Impression. It would provide
brochures, newsletters, and software to small
businesses in France a typical merchandise
printing shop. In November 1998, while Google
was still in the womb, they realized the
potential of digital printing. The decision to
allow their buyers create their merchandise
online revolutionized the industry. They focused
on two essential areas (i) A browser- based
desktop publishing software and (ii) Workflow
automation software. They took a simple idea to
sell business cards online (along with the list
of other business merchandise) and turned them
into a catalogue of customization products. They
built product personalization itself as USP and
they now have an empire across the globe
churning out billions of dollars in
revenue. Yes, they were (and still are)
visionary they had the first mover advantage
and they had the guts to do it. Great! Can it be
done again? The answer is you do not need to.
They had to build a wheel, now you do not. To
think of building a Billion dollar empire as a
start-up is not a practical process the first
question is to stay afloat to survive to
weather the competition. And, a website to create
and sell merchandise online is a fine idea. An
idea we can help you build, sustain, and
grow. Your Guide to Build Product
Personalization a USP Building an e-commerce site
requires a wee-bit more detailing than a retail
shop. Heres your list of things to consider
before you choose a technology partner 1. Know
Your Audience
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We are not talking about the typical buyers
persona here. You need to identify the audience
you wish to serve. You may choose to build a
personalized gifts website and the audience
definition is much simpler and diverse here. The
choice to build a website for customization
products such as personalized shoes or other
leather material requires a configurator. Online
merchandise is way simpler. However, there is a
marketplace model and the other is the
buyer-consumer relationship model. In the first
instance, your audience includes the designers
who create these customization products on your
website and you sell them. For the latter, the
user comes to your website, customizes the
template you provide and orders in bulk. There
is also an angle with a fusion of these two. So
the first goal is to choose which is the one you
are aiming for.
2. Go Live at Minimum Cost Reasonable not
cheap! To sell custom products online, you need a
functional website. There are a number of
excellent options available for ready-to-host
Web-to-Print store. But only a handful of ones
that come with required features and know-how of
the industry. You need a product that is suited
for your audience type and one that can
accommodate your printing methods without much
fuss.
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The primary reason to not invest much at this
stage is that you would need a marketing budget
to enter the arena of selling customized
merchandise online. Therefore, a functional
website should be a viable option to save for
the marketing budget you would need to have a
reasonable break-even ratio. 3. Matching the
Audience and the Product Personalization
Tool There are typically three kinds of product
personalization tools (i) A basic text and
image customization tool, (ii) Personalization
Tool for multi-layer image customizations, and
(iii) An online configurator assembly level
customizations. For example, if you want to sell
business cards online, you should be content
with the first option. However, for personalized
shoes or purses you must go for the third
option.
Fastest Ways to Launch and Sell Custom Products
Online
VistaPrint Script Owing to the huge popularity
of VistaPrint, people often go for a shortcut.
They search for a VistaPrint script online and
use that to build their own store(s). While you
may get short-term profits with VistaPrint
replica, you may not benefit in the long run.
Rather, you might end up facing more setbacks
than advantages. The first setback is that while
cloning VistaPrint, you wont have a choice to
keep only the features that fit your
requirements. The second is the quality of
interface that may not match up. Last but not
the least, no matter how hard you try, a copy
is ultimately a copy. People want unique
features, not the ones copied.
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Brush Your Ideas Web to Print Store It is a
tested and loved product by several start-up
businesses. Our W2P store is built with the
focus to let start-ups businesses launch a
website in less than 2 days. It is a product
with the arsenal of functionalities that you need
to acquire, engage, and serve your future
customers in the best way possible. We guarantee
that our product integration team is the A-team
you seek by your side to embark on this journey
ahead. It is ready to go live as it is and if
you do seek any customizations for your product
personalization business idea we would not be
surprised. Know More about Brush Your Ideas
Your A-Team The team of Brush Your Ideas has over
4 years of experience enabling the businesses to
sell custom products online using product
personalization products. We offer a fully
functional product design tool for Magento,
Shopify, WooCommerce, and virtually any platform
a website is built on using our custom APIs. Our
management team has over 14 years of business
experience with technology integrations. The
diverse range of our products span design
integrations for enterprise customers, W2P store
for start-up and mid-sized businesses, and an ERP
suite built for print commerce. We have the
experience and know-how to anticipate the
challenges your business will face when it
reaches the next phase today. Once your
business matures and you wish to migrate from
the W2P store to a subtler custom approach, the
A-team that integrates your solution using a
theme-based product, will still be by your side
and help with the next phase, and so on. We have
a successful track record of over 80 clients
retained because we do not just offer technology
solutions, but we will also guide you to market
your website. We only succeed when we help your
business flourish and therefore, our expert
consultant will always be part of your growth
strategy discussions to lay the path of the
success you desire. You are just one step away
from engaging in a meaningful discussion with
our strategy consultants and find out more about
our vibrant business culture. We look forward to
hearing from you and helping you set up your
web-store to sell custom products online.
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