What are the 5 main digital marketing goals for any brand marketing campaign?

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What are the 5 main digital marketing goals for
any brand marketing campaign?

• Digital marketing campaigns are a big
  success most of the time, the major reason
  for its success is the strategic approach. An
  approach where goals and targets are
  predefined and both the brand and a digital
  marketing company in Hyderabad works to
  achieve it. Targets give a direction to reach
  the destination. It is quite essential to set
  targets or goals before kick-starting any
  marketing campaign. This helps in the right
  idea for the campaign, targets the
  potential audience, achieves the target,
  and has enough confidence and positivity
  for the next marketing campaign. The
  reason why brands face hurdles or
  challenges is that they directly start
  choosing the medium of interacting with the
  consumers or connecting to them and not the
  main goal. If the main goal or target is
  pre-decided then finding out the right medium is
  not a big problem. According to the destination,
  people decide how they can go, and hence the same
  applies to digital marketing.
• Certain age-old goals are important and
  don't change since they are highly vital.
  Digital marketers and even brands need to know
  those goals. Goal-oriented marketing or approach
  can solve a lot of hindrances that occur in
  digital marketing campaigns and can improve the
  conversion scale and bring the brand a step
  closer to their desired campaign outcome. Let
  me tell you 5 main digital marketing goals for
  any marketing campaign.
• Solution provider Consumers always come to
  you with queries. Encountering a product or
  service than buying it doesn't happen very
  quickly. It involves a lot of queries and
  inquiries that the customer has to be
  completely satisfied and cleared about the
  product or service. Brands must set an
  end goal of being a solution provider to
  their customers and just not sellers. This
  helps in building a connection with the
  customer as being a solution provider makes you
  consumer-oriented and not business-oriented. If
  a brand can clear the client or consumer queries
  effectively then customers build a kind of
  faith in the brand and definitely return back
  to them in the future.
• Lead generation Conversion, increased
  business, brand recognition, brand
  popularity, and business growth is only
  possible with an increase in leads. Brands
  must have lead generation as one of the
  primary goals as only with increased leads
  brands can do more business and make more
  money. Also, lead generation brings a new set
  of customers, these exclusive sets of
  consumers then bring other new customers.
  Different people from different places and
  age groups view the brands and explore them.

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• Keep track of the leads Digital Marketers must
  keep a track of new leads and their activities.
  Doing so helps in understanding consumer
  behavior and their likes and dislikes. With
  regards to social media, marketers must keep a
  track of new followers and their activities.
  This helps in understanding whether the
  artwork or creatively made by the brand is
  working out or not. Interacting with them
  regularly through different methods is also
  important to stay connected with the consumers.
• On-boarding new leads New leads are the
  hottest leads. Such leads must be informed
  rightly and understood well. Convincing them at
  the beginning itself helps in converting them
  easily. Also, new leads are the exclusive
  ones and need special treatments hence
  many brands provide offers to the
  first-timers and exclusive customers, this
  makes them feel special as well as they
  pay less than the original amount.
• Building community Brands must always focus
  on building the brand's presence. With brands
  coming up on digital platforms, consumers only
  choose brands that are popular and have some
  credibility or the ones that they have
  shopped with in the past. Hence building brand
  presence and brand community is quite essential.
• So these are common yet most important
  marketing campaigning goals that every brand
  must-have. This helps them in getting their
  desired outcome.