How to Find the Perfect Name for Your Supermarket with Market Research - PowerPoint PPT Presentation

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How to Find the Perfect Name for Your Supermarket with Market Research

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How to Find the Perfect Name for Your Supermarket with Market Research There are now so many new supermarkets popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readily available. When coming up with a new product name, you need to research, plan, and brainstorm, then test before you launch. Because not just any name will do. Your supermarkets name needs to fit within your broader brand name umbrella while telling its own unique story to consumers. It also needs to be memorable, findable (particularly on search engines), unique, understandable, and relevant. The right supermarket name has many advantages and could be a key factor in the success of the supermarket.(BBGV1162021) – PowerPoint PPT presentation

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Title: How to Find the Perfect Name for Your Supermarket with Market Research


1
How to Find the Perfect Name for Your
Supermarket with Market Research
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  • There are now so many new supermarkets popping up
    that its extremely hard to come up with a new
    name that meets all of your criteria, but is also
    readily available. When coming up with a new
    product name, you need to research, plan, and
    brainstorm, then test before you launch. Because
    not just any name will do. Your supermarkets name
    needs to fit within your broader brand name
    umbrella while telling its own unique story to
    consumers. It also needs to be memorable,
    findable (particularly on search engines),
    unique, understandable, and relevant.The right
    supermarket name has many advantages and could be
    a key factor in the success of the
    supermarket.(BBGV1162021)1. Step 1 Brainstorm
    ideasThere are several tactics to get started
    with coming up with a great name. Common name
    brainstorming tactics include Descriptive
    words Ex. Band-Aid, Post-Its Real words Ex.
    Air Jordan Made up words Ex. Doritos Blended
    words Ex. McNuggets Misspelled words Ex.
    KleenexAnother important tool is to look at
    your brand and your already existing
    supermarkets. Your brand and products should work
    together, so the addition of a new product should
    fit in with your supermarket with similar
    language and vocabulary.

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  • 2. Step 2 Survey Target ConsumersThis step is
    one that is crucial and often overlooked, its
    testing the supermarket name. Once you have a
    name in mind, use market research methods to your
    advantage, like brand awareness surveys or
    feasibility studies services offered at Drive
    Research. By testing the name before it launches
    with your target audience, it ensures that you
    are delivering the message you want.3. Tips for
    Finding the Perfect NameFinding the perfect
    name can have a direct correlation to the success
    of the new supermarket. Great product names share
    similar qualities such as Excitement It
    should invoke emotion, or feeling that aligns
    with the brand image of your supermarket.
    Pronunciation How does the supermarket name
    sound when said in a conversation- is it easy to
    pronounce? Relevancy Make sure the supermarket
    name is relevant to the positioning of your
    product. Uniqueness How different is this
    supermarket name from the competition?
    Versatility Decide if the supermarket has a
    stand-alone product or a part of a larger line of
    products.4. Mistakes To Avoid When Naming
    Includes Hard to say, hear or spell When
    naming your product, make sure that it is easy to
    pronounce. A lot of marketing happens through
    word of mouth so if its too difficult to
    pronounce then customers won't remember it.

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  • Generic Ensure that a name balances between
    too descriptive and too generic- if a product
    name is generic then you will just sound like
    every other product and customers might not know
    what exactly you are selling.  Do you need
    help? Do you want to Find the Perfect Product
    Name for Your Supermarket with Market
    Research?Contact Us
  • Address Unit No. 450, Mastermind-1 Premises,
    Royal Palms, Goregaon (E.), Mumbai 400065
  •  
  • Mobile No 91 9137256150
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