TOP 9 INSPIRING EXAMPLES OF BRANDS OFFERING PRODUCT CUSTOMIZATION

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TOP 9 INSPIRING EXAMPLES OF BRANDS OFFERING
PRODUCT CUSTOMIZATION
Do you remember being a proud owner of Elvis
Presleys or Camp Rocks custom t-shirt? Check
your wardrobe, you might still have it. Just a
glimpse of it takes you back to your carefree
days of high school.
People preserve things close to them, making them
feel special or give freedom to express
themselves. And that has resulted in increasing
demand for ecommerce product customization.
Product customization gives businesses a new way
to carry out their operations and attract
customers. More than ever, people are
customizing their products and gifting them to
their family and friends. The demand for custom
products will not decrease in the near future
and help businesses thrive and serve their
customers better. Product customization is
helping businesses increase their sales and
customers get a platform to express themselves
better. Many companies are trying different ways
to create custom products and serve their
customers better. If you, too, are curious about
this new workspace and want to stand ahead of the
competition, you are at the right place. This
article will walk you through it by
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giving product customization examples how top 9
companies are trying out different ways to
create custom products and serve their customers
right. Lets start with some advantages of
product customization BENEFITS OF PRODUCT
CUSTOMIZATION INCREASE IN SALES One of the
major benefits of customization is increased
sales. According to research done by Deloitte,
36 percent of consumers prefer to purchase custom
products. Not only this, but it also shows that
1 in 5 consumers prefer to pay 20 percent more
on exclusive custom products. Customers are ready
to pay any amount for customization. These
figures show huge demand for custom products
that will not go down anywhere in the near
future. STAND AHEAD OF THE COMPETITION The
constant growth of customization has increased
the competition. Companies using customization
tools are very likely to come ahead and correctly
serve their customers. Already companies are
trying unique ways to stay ahead, but product
customization is a huge step. Customization gives
customers a way to create their designs and
express themselves. Further, great customer
service will make you stay ahead of the
competition. Better customer service, more unique
designs, more products, feature-rich library,
more will be the sales and chances of staying
ahead of the competitive market. BETTER CUSTOMER
INSIGHTS Studying the purchasing habits of your
target audience will help you to gain better
insight and understanding of customers. To
increase your sales, understanding your
customers is essential. You need to study and
define your customers needs and then move
forward. With the help of tools like CRM and data
analytics, businesses can understand their
customers better. Additionally, with artificial
intelligence, you can even decide what will be
the next market trend or how you can create the
next trend. INCREASE PROFIT MARGIN Earlier,
when customization was just booming, owning
printers was difficult, so print shop owners
used to prefer to make products in bulk. But,
now, with the intervention of technology, having
printing machines has become very easy. Today,
print shop owners can easily own the machines and
make the design process more manageable. Not
only this, but you can also earn the invested
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amount on the machines by keeping a bit high
profit margin. With the help of printing
machines, get the right qualitative designs and
an increase in your profit margin. INCREASE
CUSTOMER LOYALTY Having loyal customers is
every brands desire, but with the increased
competition, it is not easy. However, with the
help of customization and over-the- top customer
service, you can get loyal customers. Of course,
each and every phase of the sales funnel is very
important, but the right after-sales service will
increase customer loyalty. PRODUCT CUSTOMIZATION
EXAMPLES Going further, lets see some of the
major companies taking the whole game of
customization to the next level, providing
extravagant customer services and increasing
their sales. Below are some the examples of
customized products by various
companies COCA-COLA When we talk about product
customization, the first company that crosses
our mind is Coca- Cola. Nothing could beat their
Share the Coke Campaign. The campaign first
started for Australian consumers and consisted
of some of Australias common first names. This
made Coca-Cola a household name. Then they
expanded the campaign in different countries and
saw a rise in sales. The campaign gave a new
face to the company, helped them increase
their brand value and increase sales. Coca-Cola
has set a benchmark for product customization by
their most loved campaign, which changed a lot of
things for them. STITCHFIX Have you ever
thought about your online wardrobe? If not, sit
back and let StitchFix do its work. They have
changed their entire business model and turned
it into personalization. Each customer is unique
and is recommended outfits based on their
choices, feedback, preferences, and previous
purchases. They use customers data in the best
way possible and serve them better. Additionally,
they
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even have a team of stylists who help their
customers by recommending them dresses after
studying their profiles. This approach has
helped them increase their sales, provide better
service communicate with the customers,
understand their needs, and preferences from the
very beginning. NIKE Customizable shoes were a
far-fetched dream before Nike made it possible
they are the perfect product customization
examples. It started an online store and gave
customers the freedom to customize their shoes.
In return, it helped them increase their sales
and set an example for being customer friendly.
Additionally, customization helped customers to
express themselves and also stand out from the
crowd. With the help of Nike by You, you can
easily customize and create your designs from
the choice of colors, images, templates, and
more. So, if you are a shoe enthusiast and want
to stand out from the crowd, Nikes custom shoes
can do the magic for you. GRAZE Another
product customization example is data-driven
personalization by Graze. They use their
customers data in the best way possible i.e.
they recommend their favorite snacks based on
their previous purchases. Customers can share
their feedback, favorite snacks, allergies, and
depending on their needs, they can get the best
possible recommendations. All the data helps them
recommend better snacks from over 500 products
and more than 200 million combinations. Its a
perfect example of how data can help businesses
to grow and help them serve better. WIIVV
WEARABLES The footwear industry is no exception
to customization. With the help of technology,
Wiivv Wearables is proving it. Customers need to
take a picture of their foot and upload it in
Wivvs app, and then the app will create a
digital map of their foot which helps them to
create the insole of the shoe. Further, customers
can create their footwear, giving them the
freedom to customize it completely. This new
business model has helped them increase their
sales and better understand their
customers. SKINIT
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Designing custom phone covers is not a big deal
anymore. Today most of the companies have taken
their entire store online. Skinit is making
custom phone- cases customers can create their
custom phone cases and other tech accessories.
They can easily upload their favorite images from
social media and create their custom
covers. NUTELLA Chocolate Nutella. Almost
everyone loves it, and product customization is
not excluded in Nutella too. To upscale their
sales, they introduced a custom labeling option.
Customers can create custom labels with their
names, which created a buzz in the market.
People loved it a lot and in turn, helped them to
increase their brand recognition. The label
customization helped the company to tap into the
emotions of their customers and increase their
sales. SUSAN LANCI Customization and
increasing sales is not only limited to products
for humans, but pet businesses have also become
a part of it. Susan Lanci is an online dog
boutique that helps pet owners customize their
outfits, dog collars, and other dog accessories.
The products are high quality, comfortable, safe,
and a perfect fit for your pet friend. If you
are a pet owner and want to provide your pet with
some good quality products, then Susan Lanci can
be your one-stop-shop. DODO CASES No one would
have thought of creating handcrafted leather iPad
cases, but with DODO cases, it became a reality.
Customers can send in their designs and create
leather-based covers. They have been doing it for
7 years, and customization is the heart of their
business model. In turn, it helps them increase
their sales and get more customers. CONCLUSION
Customization is paving the way for lots of new
resources and ways to be introduced in the
printing industry. If you are an online store
thinking of ways to provide your customers with
customization and setting up new product
customization examples, dont worry. Our Product
Design Tool from Brush Your Ideas will help you
to serve your customers better. They can easily
create custom designs from a large set of
feature-rich library and express themselves
easily. Additionally, customers can create
previews, share on
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social media, and place an order right from
there. Customization is a new way to serve your
customers what they need, and increase your
sales. Furthermore, if you search for
third-party software or want to set-up your store
from scratch, our experts will help you
throughout the process. Having served in the
industry for a decade, you can rely on us and
upscale your business.
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