How to Boost Local Customer Loyalty for Franchising Retention?

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Franchising Retention How to Boost Local
Customer Loyalty
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• The basic concept of the franchise model resides
  in the notion that the products or services you
  offer are so good, people in several different
  cities, regions, or even countries will want to
  buy it, and this has clearly proven to be true
  for many franchise brands. While this may be true
  of products and services, the way we look at
  customer service and how to reach consumers has
  become much more individualistic.

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• Todays consumer expects to have a uniquely
  personal experience from the brands they
  patronize, one that is centered on their
  preferences and considers their emotional
  connection to the brand. To do this properly,
  franchisees need to look more at local trends and
  habits and focus on how to use data from their
  local community to grow their franchise profits.
  By using data collected from loyalty programs,
  purchasing habits, and social media interactions
  to inform strategy, franchisees can build a
  brand-to-consumer experience that boosts customer
  retention and attracts a steady stream of new
  customers as well.

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Using Emotions Creates a Bridge

• How we nurture customer loyalty these days has
  changed dramatically from efforts in the past.
  While special offers and discounts still work,
  consumers today respond more to offers designed
  around experiences and emotional connections.
  They want to feel as if a brand gets them, and
  is invested in being a part of their lives. For
  the franchise business, these means finding ways
  to capitalize on their customers emotions.

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• Using data, a franchise can determine not just
  when a customer shops at their location or what
  they buy, but WHY people in your community came
  through your door in the first place. A
  restaurant franchise can utilize the emotional
  connection of being the place where a customers
  family goes to celebrate special milestones and
  build lifelong memories. A coffeehouse franchise
  can zero in on how they have been the backdrop of
  many intimate conversations with close friends.
  An accessories boutique can highlight they are
  the place you go to treat yourself when youve
  worked hard and deserve a reward for your efforts.

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• Using emotions to create a bond with your brand
  and demonstrating how youve been a silent
  partner in many of the important little moments
  of their lives builds an emotional bridge and a
  memorable experience for consumers.

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Loyalty Programs Shows You Care

• Loyalty punch cards and star rewards are
  certainly no stranger to the franchise business
  indeed, most franchise chains offer them. And
  because of this, a standard Buy 9, get your 10th
  one on us system wont do anything to excite
  your local clientele. This is how a personalized
  loyalty program can make all the difference. How
  much of a difference? A recent article published
  in Forbes Magazine indicates that people are 8
  times more likely to be satisfied with a customer
  loyalty program that is personalized to them.

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• Building a personalized loyalty program starts
  and ends with data analytics. Remembering
  customer preferences, birthdays, loyalty program
  anniversaries, etc. can all boost the connection
  consumers feel to your franchise. A simple
  message of We know you love this sandwich, this
  week, come in for a free one on us! or Its
  your one-year anniversary with our loyalty
  program, and we got you more than a card come in
  for your gift! can make a customer feel they are
  valued and remembered. Tailoring the message to
  your location can also help build your community
  standing.

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• A special offer that celebrates a local sports
  teams victory in the State Championship or even
  suggesting local favorites on your menu can show
  youre invested in being a partner in your
  neighborhood. Using language that speaks to them
  on a more personal, friendly level will also make
  your interactions more intimate, and enhance
  their experience of your brand. Know more visit
  our blog page https//www.groupfio.com/franchisi
  ng-retention-how-to-boost-local-customer-loyalty/