What are the benefits of having a responsive website design? - PowerPoint PPT Presentation

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What are the benefits of having a responsive website design?

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Responsive website is a must today, as everybody views your brand website from different devices like mobile phone, tabs, desktop, laptop etc. – PowerPoint PPT presentation

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Title: What are the benefits of having a responsive website design?


1
What are the benefits of having a responsive
website design?
  • Website builds credibility for any business.
    Having a strong website helps in making
    an online presence of the business and affects
    the marketing strategy positively. In the
    digital era, people researching any product
    or service first want to visit the website
    to check multiple things like the
    establishment year of the product, variety of
    products that the brand sells, clients they
    have served, and most importantly the design of
    the website. The interface of the website is
    quite important as it attracts the customer to
    explore the entire site. Also, a few eye-catchy
    colours and images in the website get
    registered in the visitor's mind which helps
    them recognize the brand later. Almost all the
    brands, small or big, new or established have a
    website for the visitors to visit. However,
    not all websites are customer-friendly or
    responsive. Some of them lack speed, late
    agents on the chatbot, insufficient content,
    and many such things.
  • Visitors or buyers only stick to websites
    that are responsive and customer-friendly.
    They would never return back to a slow
    website, have dull colours, or lesser
    information. While developing a website web
    development services in Hyderabad need to
    make the website responsive and customer
    friendly. Let me familiarize you with some of
    the benefits of having a responsive website.
  • Decrease in the bounce rate If you own a
    brand outlet you might have noticed visitors
    walking in the outlet, searching for their
    required product, and then not returning
    back to buy it. This consumer behaviour is
    called the bounce rate in digital marketing
    terms. Visitors visiting your website and
    not returning back or not getting converted
    is bounce rate. With a responsive website
    there very decreased chances of visitors
    going away from your website. Best user
    experience is a big factor to decrease
    bounce rate.
  • Attracts Traffic The biggest feature of
    marketing in the digital space is to get more
    traffic. But the challenge is retaining the
    traffic to your website. The end target
    of having this traffic is to convert and this
    is only possible if the visitors are too
    attracted to the website and they stay on it. To
    make this possible web developers must make
    the website attractive and responsive. With a
    responsive website design, visitors can see
    the website on any device as responsive
    websites are compatible with any shape or
    size.
  • Boosts your SEO To bring the brand on the top,
    digital marketers are on their toes to come
    up with different digital marketing strategies.
    Responsive websites aid SEO activities too.
    Earlier websites were only
    desktop-friendly, but the scenario is

2
  • completely different today. People spend most
    of their time on their mobile devices, hence
    they search websites also on the same
    device. In such a layout, responsive websites
    are a must. For instance if a website is made
    the only desktop friendly, the size, shape,
    content structure, image structure everything
    looks hotchpotch when viewed on a mobile
    device. This is the prime reason
    behind stressing up on responsive websites.
  • Higher conversions There is simple logic in
    regards to conversions through digital
    marketing techniques. Driving the traffic to
    the brand's website with amazing SEO
    strategies, making the website engaging and
    with a good User interface, using PPC ad
    campaigns to have warmer leads, and then
    converting them. For the conversion chain to
    run this smoothly, traffic resting on the
    website is quite important. This is only
    possible in two ways one if the website
    is way too engaging, second if it is
    feasible for every visitor visiting from any
    device to view the website as it is.
  • Web development is a prime service, as it is the
    front face of the brand to the visitor and one
    must not compromise on it in many regards.
    Responsive websites make every visitor view
    the website as it is.
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