7 Best Email Marketing Services for Small Binesses in 2021

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7 Best Email Marketing Services for
Small Businesses in 2021 Search Engine
Optimization (SEO), social media marketing,
Pay-per-Click (PPC), content marketing, and
influencer marketing. These digital marketing
strategies are revolutionizing the way businesses
promote themselves. Among these, SEO and PPC are
the most popular ones. They are said to bring
growth benefits to a business that no other
strategies can. Well, these two techniques are
super useful and help give traffic, lead
generation, and sales a boost, but these are just
a part of the equation. There is one strategy
that does not get the praise it deserves. It
mostly flies under the radar, bringing amazing
growth benefits to businesses. We are talking
about email marketing. Wait, email marketing?
Weren't emails long dead? The words of Wally
Amos, an American TV personality, give the
perfect answer. He once stated, "Email is the
greatest thing." Emails are not dead, and they
are serving as one of the smartest tools to boost
sales in this digital era. Adding to this is a
business coach, Josh Kaufman. When talking about
email marketing services, he stated, "Email is
20-30 times more effective in generating a
purchase than any other tool." It is time that
you realize that your digital marketing strategy
is incomplete without emails. You will not be
able to enjoy desired results if you neglect this
treasurable marketing tool. That being said,
acing this strategy requires expertise and the
utilization of the right email marketing service.
A service that offers you a chance to build a
connection with the visitors helps build
long-lasting relations and lets you satisfy
customers is one that you need to choose.
Unfortunately, this is not as easy as it
seems. There are hundreds, if not thousands, of
options when it comes to email marketing
services. Choosing the best service for you is
the only way you can extract the full benefits of
email marketing. Consider this your lucky day as
we have shortlisted the seven best email
marketing services, especially if you are
an sme. Constant Contact - Slow and Steady Wins
the Race The first on our list is Constant
Contact. Why is this the first on our list? Well,
this service is ideal for beginners. if you are a
newbie in email marketing, we recommend you start
with this. Never used email marketing ever before
in life? With Constant Contact, this should be
the least of your worries. it is not just a
platform with an intuitive interface. This
platform is much more than that. An easy-to-use
drag-and-drop email builder and a catalog of more
than a hundred mobile-optimized ready-to-use
templates are the top features. Adding value to
this service is the platform's feature of
monitoring the campaign in real-time by tracking
the results. Another prime feature of Constant
Contact is automation. Setting drip campaigns or
triggering welcome emails is all automated with
this platform.
HubSpot - Automation is Key
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There is a plethora of email campaign types, and
each one of them is suitable for a specific stage
of a conversion funnel. Every day you might have
a new subscriber and one who is looking for the
services you are offering. Addressing the needs
of all these subscribers is difficult, which is
why automation in this process is
critical. HubSpot is an email marketing service
that is bringing your way to a reliable solution.
By automating email marketing, this service
brings peace of mind to you and success to your
business. Saying that HubSpot is the king of
email marketing automation will not be an
exaggeration. With this tool in your hand, you
can easily eliminate the need to hire IT,
professionals. Why? HubSpot allows you to create
fully personalized emails that are optimized as
per the client's persona. Be it setting automated
triggers or boosting conversion rates, HubSpot is
your best bet! Moosend - The Touch of
AI Artificial Intelligence (AI) is the future of
the world. Regardless of what the tech
oppositionists say, this is a universal truth,
and we cannot escape it. This technology can
benefit you in many ways, even in the case of
email marketing. This is where Moosend comes into
play. Unlimited emails, insightful reporting,
seamless tracking of analytics, and easy
segmentation, this email marketing service gives
you an end-to-end solution, especially if you are
aneCommerce business owner. This platform's
realtime analytics are accurate, and their
eCommerce AI feature is worth bringing into the
limelight. eCommerce AI integrates machine
learning into collaborative filtering. The
results? Targeting customers based on their
shopping habits. In addition to the technical
stuff, this platform stands at the forefront even
in email marketing's basic services. Creating
personalized emails and splitting audiences as
per their shopping and card abandonment habits
are all part of the HubSpot service
realm. GetResponse - An All-Rounder The next on
our list is GetResponse. Why has this platform
acquired a rank on our list? This platform is an
all-in-one automated lead generation tool. If you
are thinking this platform is just a basic email
marketing service, you are mistaken. It is an
all-rounder, and we are not even
exaggerating. From audience segmentation to
automated emails and from autoresponders to
landing page builders, GetResponse offers
everything you need to ace your email marketing
campaigns. It is one of the most effective tools
to build a vast network of returning
customers. The highlight of this platform is its
AutoFunnel. Be it funnels for sales or webinars,
AutoFunnel has got you covered. This fully
automated system can take your business to the
highest peaks of success. Drip - Jumpstarter for
eCommerce Running an eCommerce successfully in
this competitive era is very tough. Managing your
newly started online business operations and
designing an email marketing campaign is a
challenge. We know what you need. You need Drip
in your life. It is not the medical drip but the
email marketing service that makes marketing so
easy and simple for the new eCommerce businesses.
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Drip is a CRM that offers top-notch email
marketing foreCommerce setups. This platform
offers automation and segmentation that is
designed perfectly for small setups. It helps
small-scale businesses use email marketing just
like a Fortune 100 or 500 company
does. ConvertKit - Motivator for Online/Social
Media Content Creators In this modern world where
technology prevails and digitalization prospers,
blogging, influencing, and content creation is on
the rise. It is a fact, and there is no denying
there. Email marketing can significantly help
bloggers or social media influencers to build a
better reach and acquire new followers every
day. If you are among those 'bloggers' or
'influencers,' you need to try using ConvertKit
as your email marketing service. Regardless of
the nice, this platform can help engage an
audience in the best way possible. Not only this,
but ConvertKit also helps individuals turn casual
visitors into relevant and powerful leads. When
we say casual visitors, it can be from your
social media profiles, YouTube subscribers, and
blog visitors. Affordability is an important
aspect here, and ConvertKit plays a key role in
helping people carry out powerful email marketing
within the set budget. To make things easy, there
is a visual flow chart that lets users easily set
automated emails. Quick emails and perfect
formatting, ConvertKing is one of the most
amazing services for online celebrities. Mailjet
- The Lesser-Known Jewel The last on our list is
MailJet. For any business owner, this email
marketing service is no less than a treasure. It
can be said that MailJet is a lesser-known jewel
in the world of email marketing. Even though it
is not that popular, it provides features that
make it equally amazing as any other high-end
email marketing service. With real-time
collaboration tools,MailJet is a service that
needs to be under the spotlight. This unique
service works wonders for stakeholders, marketing
teams, and collaborators. The Ending Notes While
these are the top seven options when it comes to
email marketing services, remember that acing
email marketing is not that easy, but when done
right, it can turn your business into a success.
As it is said, "There is no formula for the
perfect email authentic and honest messaging
works." These tools can certainly help you use
email marketing to its full potential. If you
don't wish to use these tools, you may or may not
be able to excel in email marketing, but without
tracking, you will not know. Always remember, "If
you can measure it, you can improve it."