Top 10 Important Features You Need to Have in Your Website

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Top 10 Important Features You Need in Your Website
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Introduction
Are you a start-up thinking of getting a website?
Or maybe pondering on getting a revamp to align
your brand with current trends to target a wider
audience? If so, you probably took the initiative
to search for the essential features youll need
in a website, which might have led you to this
article. If youre going to get a website, might
as well do it right and invest in the key
elements that will make it functional and
effective. Weve listed down the important
must-haves that will guarantee a user-friendly
experience to help elevate your brand and convert
visitors into customers.
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• Here, weve listed down the important features
  you need in your website.
• Design bleeds trust
• Design attract, copy sells
• Attractive home page banners
• Logical and intuitive navigation
• Mobile responsive design
• Fast loading speed
• Smart contact details integration
• Customised thank you page
• Blog integration
• Effective customer database

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Design is intelligence made visible. Alina
Wheeler One of the most important elements in a
website is an awesome design that can leave a
good, lasting impression on your viewers. This
has the most impact because it affects how you
present your brand to your potential customers.
It has to have that Wow factor at first glance
that will make them want to continue scrolling
down your website. A good website needs to look
attractive and professional while embodying that
trustworthy appeal that will get customers to put
their faith in you. Also read What Makes a
Great Website? by Verz Design, leading web design
agency in Singapore.
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Sell a good nights sleep not the
mattress. The first step is getting your
audiences attention with attractive designs, but
the real challenge is getting them to stay. A
websites content has to be well-written and
compelling enough to get people interested and
possibly, convert. Often nowadays, people want
good designs and interactive HTML effects on
their websites but have been underestimating the
value of good contents. Apart from being
informational, the contents found on your website
also has a high impact on your SEO ranking. It
can be modified to use SEO-friendly keywords that
are relevant to your target audience, increasing
your chances of getting on top of the search
engine results. Good copy also commands respect
and helps convince your potential customers that
your company is professional, reliable and an
expert in your field.
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Make it simple, but significant. Your homepage
is the most important part of your website and
the banners in there possess the highest heat map
for your potential customers. Its possible to
have a rotational effect, allowing multiple
banners to be displayed. Since this is the first
thing that your audience will see in your website
as it is placed above the fold, the taglines can
be modified and designed strategically to lead
your audience to important pages in the site. It
is also crucial to choose the right photos
because this has a great impact on your web
design.
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The best way to predict the future is to create
it. Abraham Lincoln Before designing the
website, you need to plan a logical sitemap first
that will allow your visitors to easily navigate
around your website. This is important because it
improves your user experience and is good for
SEO. A drop-down menu in the main tab of pages
makes it easier for visitors to go through your
websites pages and to click on their desired
location from there. The naming of the pages
should also be easily understandable and arranged
properly. It is also important to include
call-to-actions in strategic places so that your
potential customers know where to go or what to
do once theyre in the decision-making process of
engaging your brand.
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Be where the world is going. It should come
without saying now that a website should have a
responsive layout especially since most people
are on their smartphones. A mobile responsive
design uses a framework approach of multiple grid
layouts that respond to whatever device the
website is being viewed on. Because of this,
you are giving your browsers a better user
experience, which might eventually lead to lower
bounce rates and high conversion rates. Since
2015, Google has also been prioritising mobile
responsive websites in their search engine
results. Having one website that adjusts with the
device is preferable to avoid issues of duplicate
content.
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Time is of the essence. Dont waste it. Your
websites loading speed greatly affects the user
experience of your visitors. According to Forbes,
your website should load within 2-5 seconds and
if it fails to do that, you will lose potential
visitors. Were now living in the digital age
where everything is accessible at the palm of our
hands. Because of this, the attention span of
people has decreased as well. A fast page
loading time builds trust within your audience,
as it yields more returning visitors. On top of
that, your page load time also affects how search
engines rank your site amongst your
competitors. Check out your website speed with
Googles PageSpeed Test.
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Design isnt finished until somebody is using
it. Brenda Laurel Part of ensuring that your
audience has a seamless user experience is by
making it easy and hassle-free for them to
contact you. The first thing you need to do is to
make sure that when they click on the phone icon
or the Call Us call-to-action, it should
already be connected to the viewers phone.
This will save them time from having to
manually type in your phone number in their phone
just so they can give you a call. The same thing
goes for email addresses that it should also be
connected to their email application so that they
can easily send you an email if they want to. As
for your location, it also helps to pin your
address in Google Maps so that its easier for
your audience to locate your office. These things
may seem minor, but they can highly contribute to
converting browsers to enquirers when they are
implemented.
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Always have an attitude of gratitude. A Thank
You Page is the landing page where visitors who
have converted are taken to after sending an
enquiry, purchasing a product or subscribing to a
newsletter. This is an opportunity to leave a
good impression in your customers minds and to
possibly encourage them to engage you even
further. When done right, Thank You pages can
have a massive influence in getting higher
conversions with your existing customers. Some
of our suggested ways to make the most of your
Thank You page is by displaying special offers
and latest advertisements, cross-promoting links
to other parts of your website, adding social
media buttons, asking for customer feedback,
showing some of your testimonials, and more. To
know more about how a Thank You page can benefit
your website, check out this article by us
Creating a Thank You Page that Engages and
Converts
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Content is not king, its the kingdom. Blogging
is an effective strategy to feed information to
your readers as it can get qualified traffic to
your website. A blog has the potential to become
a go-to resource for readers, resulting in better
SEO ranking and familiarity with your target
audience. You can also post new contents that are
relevant in your industry that people can find
useful, as these articles will introduce them to
your business. Having a blog also elicits trust
and authority because by presenting useful
information and talking about important topics,
you are presenting yourselves as experts in your
field. Know more about the importance of
blogging to your business here.
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The heartbeat of all businesses are
customers. In some websites, the contact
information submitted in enquiry forms is usually
automatically sent to the email of the websites
owner. However, this isnt enough as emails can
get all messed up and deleted after some time due
to lack of extra space or for other reasons. It
is important for businesses to have a contact
record database that captures and stores all
these essential information from your existing
customers and potential leads. In the scenario
that you will need them in the future, this
centralised database will come in handy. It will
let you keep track of client information in an
organised and efficient manner.
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Contact Us
Website https//www.verzdesign.com/ Email
enquiry_at_verzdesign.com Phone 65 6841
1680 Address 56 Kallang Pudding Road, 07-05/06
HH_at_Kallang, Singapore 349328 Facebook
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Thank You