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Data is an important thing when it’s come to take a marketing decision. For this reason, digital marketing and social media analytics are related to each other. – PowerPoint PPT presentation

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Title: roberthalupa00 (1)


1
Some of the Important Instagram Metrics that to
be Considered 
2
Data is an important thing when its come to take
a marketing decision. For this reason, digital
marketing and social media analytics are related
to each other.
  • Access Instagram Metrics
  • To check data, you have to move your Instagram to
    a business account. You can do this in the
    Instagram setting to switch the account.
  • If you dont have a professional Facebook
    account then this app will do it for you
    automatically.

3
Here are some of the important Instagram metrics
  • REACH Reach is considered as how many people
    have seen your post on your Instagram. You can
    find the reach rate by the diving number of
    people who have seen your post with the total
    number of followers.
  • 3 ways to see Reach
  • In numbers, in percentage, in the average rate
  • IMPRESSIONS In a simple term, an Impression
    means how many times impressions are done by
    someone on your Instagram like profile visit
    time, a post seen times, storytimes.
  • Lets say example someone has seen your post 4
    times. So metrics will be counted as 4
    impressions.
  • ENGAGEMENT RATE Engagement rate refers to likes,
    comments, and saves by the diving total number of
    followers on your Instagram post.

4
Here are some of the important Instagram metrics
  • FOLLOWERS GROWTH Followers growth means how many
    followers you have got within a specific time.
  • MENTIONS It refers to the number of Instagram
    posts that your profile was tagged. This feature
    is available in the advanced plan.
  • EMAIL CLICKS Email click means how many taps you
    got for a business email in your Instagram
    profile.
  • PROFILE VISITS Profile visits refer to the
    number of visits on your profile of Instagram.
  • WEBSITE CLICKS Website clicks mean the number of
    taps on your Instagram profile.
  • Website click rates you can get by the number of
    visits divided by the number of profile views.
  • SAVES Saves mean how many numbers of saves you
    have got on your Instagram post.
  • VIEWS Views refer to how many video views by
    the followers on your Instagram post.

5
THANK YOU
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