Automotive Head-Up Display (HUD) Market worth $3,372 million by 2025

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MarketsandMarkets Presents

Automotive Head-Up Display (HUD) Market worth
3,372 million by 2025
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The report "Automotive Head-Up Display (HUD)
Market by Technology (AR-HUD, Conventional HUD),
HUD Type (Combiner, Windshield), Vehicle Class
(Economy, Mid-Segment, Luxury Car), Dimension (2D
and 3D), Vehicle Type, Sales Channel (OEM,
Aftermarket), and Region Global Forecast To
2025", is estimated to be worth USD 866 million
in 2020 and is projected to reach USD 3,372
million by 2025, at a CAGR of 31.3 during the
forecast period. The market is driven by
increased customer awareness about road and
vehicle safety, demand for improved consumer
experience in vehicles, and high growth in the
luxury and high-end cars segments, mainly in the
emerging markets. Browse 359 market data Tables
and 70 Figures spread through 300 Pages and
in-depth TOC on "Automotive HUD Market The
COVID-19 pandemic has resulted in halted
production and plunging sales and has forced the
key players in the global automotive field to
rethink their strategies. Rescheduling the launch
of models and projects, stabilizing dealer
networks, managing cash carefully, and reviewing
investment portfolios have affected the
production and sales of passenger and commercial
vehicles across the globe, which has resulted in
a dip in the automotive HUD market in 2020 as
compared to 2019. The development and
implementation of safety features are expected to
slow down as well. Download PDF Brochure _at_
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The automotive HUD market is dominated by
globally established players such as Bosch
(Germany), Continental (Germany), Denso (Japan),
Visteon (US), Nippon Seiki (Japan), Panasonic
(Japan), Pioneer (Japan), and Yazaki (Japan). 3D
HUD segment, by technology, is estimated to be
the fastest growing automotive HUD market during
the forecast period. The 3-D HUD technology is
attractive to leading auto manufactures because
it is compact, does not require eye tracking, and
provides a deeper field of view than the existing
HUD displays. With glasses-free 3-D technology,
next-generation HUD units offer the possibility
of full 3-D effects, projecting the images seen
by drivers at safer distances from the
windshield, therefore, causing less distraction.
The 3-D AR HUD can display information at
different distances depending on the driving
speed (e.g., 40 m ahead when driving at 40 km/h
in urban areas, 80 m ahead when driving at 80
km/h on highways). The presence of any object
can be detected with the help of 3-D projecting
using sensors. This visually alerts the driver in
advance, giving the driver additional time to
make judgments and control the vehicle. Thus, the
3-D AR HUD is expected to reduce the accident
rate and make driving safer. Currently, many HUD
manufacturers, including WayRay, Continental,
Visteon, and component providers, such as NVIDIA
and Zecotek, are working on the development of
3-D and augmented reality HUDs.
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Luxury Car segment, by vehicle class, is
estimated to hold the largest market share during
the forecast period. The luxury car segment
makes a major contribution to the automotive HUD
market. The luxury car segment includes brands
like Audi, BMW, Land Rover, Mercedes Benz, and
Jaguar, which are priced higher than USD 50,000.
The luxury car segment integrates windshield HUD
in the vehicle, as the market is less
price-sensitive, which gives attractive profit
margins. Many OEMs are now offering the HUD as a
standard feature in premium models and their
variants. Windshield HUDs safety-enhancing
features such as LDWS, blind spot detection,
navigation, and speed metrics in the drivers
field of view have made the driving experience
even richer. With technological advancements in
the automotive industry progressing at a rapid
pace, the integration of a wider range of
advanced driver assistance systems in the
windshield HUD is projected by 2025. The
technological innovation in the product and the
safety features attached to it would increase the
demand in this segment. Asia Pacific and Europe
hold a major share in this segment due to the
high production of luxury vehicles in these
regions and the increasing demand from consumers
for advanced safety and convenience in-vehicle
features. Despite the high price of windshield
HUDs, suppliers continue to invest heavily in
full-windshield HUD systems, adding advanced
features such as augmented reality.
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Europe is estimated to be the largest market for
automotive HUD in 2020 Europe is expected to
account for the largest market share by 2020,
followed by Asia Pacific and North America. The
automotive industry is one of the key industries
in Europe. As per the European Commission, there
are about 180 automobile facilities across the
EU, and the automobile industry represents the
largest investor in research development. The
European region is a hub for automotive giants
and premium vehicle manufacturers. However, in
recent years, it has witnessed a slump in the
production of vehicles and an increase in
competition from emerging markets such as Asia
Pacific and the Rest of the World. The major
growth drivers of the automotive HUD market in
the region include the growing demand for
technology, the rising need for safe and secure
driving experience, and an increase in the
development of connected cars. Germany is
estimated to account for the largest share of the
European automotive HUD market, by value and
volume, during the forecast period. The market
growth can be attributed to the increasing demand
for advanced automotive in-vehicle electronics.
The presence of key automotive players such as
Continental AG enhances the markets first mover
advantage with advanced automotive applications.
In addition, the German commercial vehicle market
is expected to adopt augmented reality HUDs at a
faster pace compared to other developed
countries. To speak to our analyst for a
discussion on the above findings, click Speak to
Analyst
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