MANOJPRASAD

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Any marketing that uses electronic devices to
convey promotional messaging and measure its
impact. In practice, digital marketing typically
refers to marketing campaigns that appear on a
computer, phone, tablet, or other device. It can
take many forms, including online video, display
ads, and social media posts. Digital marketing is
often compared to traditional marketing such as
magazine ads, billboards, and direct mail. Oddly,
television is usually lumped in with traditional
marketing. Did you know that more than 3
quarters of Americans go online on a daily basis?
Not only that, but 43 go on more than once a day
and 26 are online almost constantly. These
figures are even higher among mobile internet
users. 89 of Americans go online at least daily,
and 31 are online almost constantly. As a
marketer, its important to take advantage of the
digital world with an online advertising
presence, by building a brand, providing a great
customer experience that also brings more
potential customers and more, with a digital
strategy Digital marketing, also called online
marketing, is the promotion of brands to connect
with potential customers using the internet and
other forms of digital communication. This
includes not only email, social media, and
web-based advertising, but also text and
multimedia messages as a marketing
channel. Digital marketing and inbound marketing
are easily confused, and for good reason. Digital
marketing uses many of the same tools as inbound
marketingemail and online content, to name a
few. Both exist to capture the attention of
prospects through the buyers journey and turn
them into customers. But the 2 approaches take
different views of the relationship between the
tool and the goal. Digital marketing considers
how each individual tool can convert prospects. A
brand's digital marketing strategy may use
multiple platforms or focus all of its efforts
on 1 platform. Inbound marketing is a holistic
concept. It considers the goal first, then looks
at the available tools to determine which will
effectively reach target customers, and then at
which stage of the sales funnel that should
happen. The most important thing to remember
about digital marketing and inbound marketing is
that as a marketing professional, you dont have
to choose between the 2. In fact, they work best
together. Inbound marketing provides structure
and purpose for effective digital marketing to
digital marketing efforts, making sure that each
digital marketing channel works toward a goal.
Digital Marketing is the process of reaching your
target audiences in a more effective and precise
way through various digital channels, to attract,
engage and convert them to customers.
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Digital marketers use digital channels such as
search engines (Google, Bing, Yahoo, etc.),
social media (Facebook, Instagram, Pinterest,
etc.), email marketing, online advertising
(Google Ads, Facebook Ads, etc.), affiliate
marketing, influencer marketing to build
awareness, influence consideration and finally
drive profitable actions. Digital marketing is
not a new technique, it has been available since
the beginning of the internet era. People used to
call it as either online marketing or internet
marketing. Digital marketing process has been
evolving over all these years and it has become
an integral part of doing business. With more and
more people using internet-connected devices, it
has become easier to reach people online, engage
them and convert them to customers.

• The Advanced Digital Marketing Course will
  give you everything you need to succeed in
  the corporate world of marketing and
  advertising. On completion of this course, you
  will be able to develop and execute a solid
  digital marketing strategy.
• This Digital Marketing Course offers you a
  wide spectrum of relevant modules that are
  accredited and hyper-relevant within the
  context of online marketing.
• Who is this course suited for?
• Working professionals wanting to upskill
  themselves in digital marketing
• Individuals wanting to enter the corporate
  job sector of marketing and advertising
• Existing Marketing and Advertising
  professionals looking for an edge in the
  working environment
• WordPress Learn how to do various
  customisations on your website and a step by
• step guide to hosting your website and
  getting it live.
• Search Engine Optimisation Advanced
  knowledge on SEO techniques and how
• to analyse your web analytics.
• Paid (PPC) Best practice on how to design
  search and display paid advertising on
  Googles advertising platform.
• Social Media Marketing How to design
  relevant social media campaigns to
• capture your target market on a variety of
  social media channels.
• Email Marketing How to design and segment
  an e-mail campaign which will
• capture leads.
• Mobile Marketing How to use your target
  market user behaviour to create mobile

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• Content Marketing How to design different
  pieces of content marketing copy that suit
  your specific target audience.
• Marketing Strategy How to use each digital
  channel strategically within a
• business context.
• Project management How to manage and run
  large teams of projects to generate
• good results.
• Marketing Management Marketing management
  communication concepts that
• are fundamental to any marketing campaign.
• Brand Management Principles Learn the
  principles of successfully managing a
• brand.
• Public Relations Fundamentals of Digital
  Public Relationship Principles.
• Please see the modular breakdown for a
  comprehensive look at the modules on this
  advanced digital marketing course.
• Accreditations and Endorsements
• MICT (SETA)
• CPD services body of the United Kingdom
• 60 CPD points with SABPP
• Digital School of Marketing is a member of
  the IAB.

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• Social Media Analytics How to read and
  optimise your social media channels using
  your analytical data unique to each platform.
• Managing a social media community How to
  identify your social media personas
• and design strategies to engage and manage
  online social reputation.
• Digital School of Marketing is a member of
  the IAB (The Interactive Advertising Bureau)
• The Social Media Marketing Certificate will
  develop your skills as a social media
  specialist, and enable you to grow your brand
  strategically on any social channel, increase
  customer engagement and correctly target
  those who matter most through
• effective social media management.
• The Social Media Marketing Online Course is
  conducted online over a 12-week
• period and is considered to be the benchmark
  in social media marketing in SA.
• WordPress learn how to get your website
  online and how to customise your
• website
• Search Engine Optimisation how to optimise
  your website to rank higher using
• on- page and off- page SEO techniques.
• Paid (PPC) how to design search and
  display advertising on Googles ad platform
• and how to optimise them for best results
  using web analytics.
• Social Media Marketing Management how to
  advertise, write, manage and
• optimise social media marketing campaigns on
  different social media channels.
• Email Marketing how to design an effective
  email, segment your audience base and
  optimise your email marketing for
  performance.
• Mobile Marketing How to use your target
  market user behaviour to create mobile
• marketing advertising and marketing
  campaigns.

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