Best Google adwards PPC proposal and plan for every business

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• Google Ads (PPC) overview, Proposal and Plan

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Benefits of PPC Advertising

• Benefits of PPC
• Speed- you can achieve Instant Rankings
• Position Control You can achieve whichever
  position you want.
• Branding you can have attractive descriptions in
  your ads
• Instant Updates Keywords can be deleted added or
  updated instantly.
• Insurance- you are protected against any SEO Algo
  changes
• Analytics Cost per lead and acquisition can be
  calculated.
• Planning very useful in planning pre launch work
  volumes.
• Product launches new products can be advertised
  instantly with PPC
• Ranking on Competitive terms can be achieved
  instantly.
• No architectural changes required for Search
  Engine Unfriendly sites
• Rapid adaptation capability- breaking news,
  seasonal sales etc.
• Targeting specific geography, languages etc.

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Factors Effecting PPC Advertising

• Creating a catchy Ad copy (Title, Test, Url is
  very important)
• Keyword specific landing Pages
• Continuous tracking of overall campaign

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PPC Ads Execution Steps

• Keyword Research
• Create Landing page
• Ad Copy Creation and Optimization.
• PPC Bid Management Packages and Price
• Campaign Management
• Setup Google adwards Account

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Keyword Research

• Keywords form the core of any PPC campaign. Based
  upon your inputs, campaign objectives, analysis
  of existing Ad Words Campaigns, we will be short
  listing Converting Keywords, Potential
  converting Keywords, Combinations and
  Permutations of Converting Keywords. In
  addition, we will be conducting research to
  unearth more keywords. The initial research
  churns out hundreds of keywords and we
  systematically drill down to the most efficient
  keywords after deleting the ones, which are not
  relevant or cost effective for your PPC
  Campaign. We will also continuously monitor the
  traffic logs of your website to ensure that you
  get traffic only from relevant keywords and we
  will use appropriate negative matches to prevent
  irrelevant traffic.
• Deliverables Detailed keyword research (.xls).

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Create Landing page

• PPC landing page Take out the visitor to your
  targeted product.
• A PPC landing page is a standalone web page you
  intend to use in a paid campaign on AdWords, Bing
  Ads, or similar. Its a dedicated page where
  visitors land after clicking through on a
  pay-per-click ad.

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Ad Copy Creation and Optimization

• A well written ad copy increases the CTR of your
  Campaign as well as helps in improving the ROI
  of your Campaign by providing relevant and
  accurate information to the visitor leading to
  an increase in Conversions. A significant amount
  of experimentation is required before
  achievement of optimal Keyword, Ad Copy and
  Landing Page Mix. We would be carrying
  continuous AB Split Testing of the ad copies to
  ensure continuous optimization of ad copies for
  maximum CTR as well as Optimal ROI.
• Deliverables Ad copy for all keywords.

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PPC Bid Management

• In the PPC space, it is very easy to bleed money
  by over bidding or loose opportunities by under
  bidding. Our team will continuously monitor your
  Keywords bid and Cost data to ensure optimal ROI
  for your campaign.
• Deliverables
• Campaign Report (.xls)

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Campaign Management

• Campaign management would involve a host of
  different steps and analytical techniques like
  -CTR Management, Bid Management A/B split
  testing, Campaign ROI analysis, Campaign Ads and
  keyword tweaking and fortnightly Campaign
  Reporting.
• Deliverables Monthly report.

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Setup Google adwards account

• Clients master account
• Full administrative access
• Transparency and control

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Pay-Per-Click Budget Plan
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Pay-Per-Click Budget Plan
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Thank You