Planning for Digital Marketing Agency in Delhi

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Mariem SELLAMI
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-1- General ASPECTS -3-
-5- 7 Steps to developing your own digital
-4- Keys to Digital Marketing Success ?!
-2- Challenges Facing Digital Marketers?
marketing strategy
-6-
3 Mistakes You Should Avoid
CASE STUDY
P L
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Facts of Marketing
Marketing is no longer about the stuff that you
make, but about the stories you tell.
General Aspects
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Introduction to Digital Marketing?

• Digital marketing is any form of marketing
  products or services that involves electronic
  devices.
• It can be done both online and offline and both
  kinds matter for a well-rounded digital
  marketing strategy.

General Aspects
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Why Digital Marketing Is Important?

• A source of entertainment, news, shopping and
  social interactions.
• Consumers have access to information any time and
  any place they want it.
• People are now exposed to what media, friends,
  relatives, etc. are saying about your brand, and
  they are more likely to believe them than you.
• People want brands they can trust, companies that
  know them, communications that are personalized,
  and offers tailored to their needs and
  preferences.

General Aspects
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Manage Customer Relationships Across All
Channels !!

• know your customers better than anybody else so
  you can communicate with them effectively.
• Consolidate a view of customer preferences and
  expectations across all channels Web, social
  media, mobile, point of sale, etc.
• These informations are used to create and
  anticipate consistent, coordinated customer
  experiences

General Aspects
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Categories Of Digital Marketing
Search engine optimization (SEO)
Content marketing
Email marketing
Social Media Marketing (SMM)
Pay-per-click advertising (PPC)
General Aspects
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Categories Of Digital Marketing
Enhanced offline marketing
Phone marketing
Radio marketing
TV marketing
General Aspects
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Challenges Facing Digital Marketers?
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and

1. Proliferation of digital channels Consumers use
   multiple digital channels interact with them
   differently.
2. Intensifying competition so its becoming a lot
   harder to capture consumers attention.
3. Exploding data volumes Consumers leave behind a
   huge trail of data in digital channels. Its
   extremely difficult to get a handle on all that
   data, and find the right ones that can help you
   make the right decisions.

Challenges Facing Digital Marketers?
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3 Mistakes You Should Avoid
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• There will likely be people who dislike your
  company or post negative

1- Not engaging with people on social media
comments for no reason. Make sure you have a
member of your custome
r
service team ready to address any issues. Dont
ignore them! Respond to
their comments, treat them with respect, and if
possible, direct them to a private source of
communication like email to address their issue.
2- Not doing keyword research when producing
content

• You may be producing the most valuable content on
  the web, but if no one is searching it, no one
  cares. So try to do keyword research to see what
  people are searching for.

• This is especially important if youve just
  started a Facebook page and dont have a huge
  following yet. It might be a good idea to invest
  50-100 to promote your page a little bit to
  people who might be interested in your content.

3- Not promoting your social media posts
3 Mistakes You Should Avoid
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Keys to Digital Marketing Success ?!
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• Here are three keys to digital marketing success
• Manage complex customer relationships across the
  channels (both digital and traditional) .
• Respond to and initiate dynamic customer
  interactions.
• Extract value from big data to make better
  decisions faster

Keys to Digital Marketing Success ?!
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