Reasons social media micro-influencers are valuable for marketing campaigns.

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Influencer Marketing Why are Micro-Influencers
Integral to a Digital Marketing Success in 2021?
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What are Micro-influencers?

• Micro-Influencers are social media or digital
  celebrities, largely made up of followers who
  consume content because they have some common
  areas of interest .
• Their fan following is less but genuine.
• They fall into the micro category once they cross
  a reach of 10,000-1,00,00 followers.

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Why them?

• Micro-influencers are more interactive with their
  followers than the macro-influencers with lakhs
  of followers.
• Researchers suggest that micro-influencers have
  about 22.2 times more conversations with their
  followers
• People following micro-influencers usually belong
  to a group with specific interests.

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Saves you money

• According to a study, a whopping 92 of people
  following micro-influencers trust them.
• Choosing a macro-influencer means that youll
  have to pay a lot more in comparison.
• Micro-influencers will deliver at a lesser price.
  The impact may not be similar, but theres the
  benefit of getting a focused target audience .

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Know your target audience

• As per your target audience , you should start by
  looking for influencers promoting and posting
  content relevant to your brands marketing goals.
• Interactions are the most important factor while
  looking for a micro-influencer.
• You should ask them for the insights on
  promotional posts, check the number of likes and
  comments on these posts and if its a blog, then
  ask for analytics data.

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They personalize the feeling

• People tend to trust smaller accounts with
  authentic and organic promotional strategies.
• Ads with a personal touch promote familiarity
  between the influencer and their followers.
• The ideal way forward is to get in touch with
  influencers to understand their niche and reach
  or hire a social media agency.

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Read up more about the benefits of a micro
influencer

• THANK YOU