Make The Most Of Your Advertising And Branding Efforts With A Bespoke Exhibition Stand

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Make The Most Of Your Advertising And Branding
Efforts With A Bespoke Exhibition Stand
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• Brand Continuity
• Customer Experience
• Telling The Story
• Impact
• Flexibility

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Brand Continuity

• Your exhibition stand may exist in one setting,
  but its a visible extension of your wider brand.
  If you work with a pure stand builder, youre
  missing the expertise and creative thought needed
  to offer a cohesive brand experience.
• What are your marketing messages? What products
  do you need to push? What language will make
  sense and carry over when attendees head to your
  website, product pages or digital marketing
  collateral post-event?
• Now consider the deeper message your stand
  conveys. Are you a brand with a commitment to
  sustainability? A bespoke stand affords you the
  opportunity to demonstrate that live, with
  digital engagements, the coffee or refreshments
  you provide, and even the raw materials you used
  to build it. Every element tells its own story
  and a great event agency understands that.

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Customer Experience

• When we talk about exhibition stand design, were
  talking about more than what it looks like.
  Stand design should take in the entire customer
  experience Walking past and seeing smiling
  faces, the depth of knowledge of the people
  manning the stand, and the small touches that
  make the interaction both valuable and memorable.
• An out-the-box exhibition stand is not set up
  with the visitor in mind. A great agency
  developing a bespoke solution, however,
  understands the importance of brilliant
  design and the deeper impact you want to have on
  event attendees. This in turn feeds in to the
  question of goals, objectives, ROI and ROO.

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Telling The Story

• While the phrase storytelling is perhaps
  overused and overblown in marketing, that doesnt
  make stories any less effective in drawing people
  in. A plot in an exhibitors hall is a space in
  which to build something unique and exciting
  not simply a square hole for a square peg.
• Some sectors are better at this than others. In
  pharma, exhibitors have to really focus on the
  story of the product theyre selling its
  usually a little white pill. Without something
  visually exciting to exhibit, they need to think
  deeply about the meaning of the pill theyre
  selling.
• Other sectors especially tech or automotive,
  where the product is often trusted to speak for
  itself could learn a thing or two from this
  mindset. Putting a VR headset in the corner of
  your stand is an easy way out, but as the tech
  becomes commonplace, it doesnt have
  the wow factor it used to.
• Tell a story which connects with your target
  audience, however, and youre three steps ahead
  of the stand next door.

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Impact

• The impact of an out-of-the box exhibition stand
  is like dressing to impress in high street
  brands. Buy the same clothes as everyone else,
  and youll look like everyone else. Youll blend
  in. Dress in a tailored Saville Row suit,
  however, and youll get people talking.
• It may be that your brand is a high street brand,
  but even then, you still want individuality. For
  high end brands, the need for bespoke design is
  even more imperative.
• On top of the visual impact, think about the
  touches that will hook people into your
  experience. Could you get a guest speaker? Can
  you build a digital experience into your stand?
  Are there any happenings that might draw a
  crowd? A great events agency will design with
  impact moments in mind, all with your wider goal
  at their core.

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Flexibility

• Without wanting to sound obvious, a bespoke stand
  is all about flexibility. From the design, shape,
  message, seating, and refreshments to the little
  touches like lighting and color, a bespoke
  solution gives you control over it all. The key,
  of course, is knowing why youre exhibiting and
  aligning the holistic design with the goals of
  your business.
• What do you want the stand to achieve? Is it
  conversations/networking? Is it all about a
  product launch? Is it something else? Working
  with agency partners can help you design a stand
  and brand experience perfectly attuned to the
  goals of the brand, and the experience of the
  visitor.
• If you want to encourage high-quality
  interactions with visitors to your stand, you
  need to think about every element of their time
  with you or find an agency that will think
  about it for you.

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WOW SPACE CREATIVE EXHIBITIONS
Wow space creative exhibitions is one of the
celebrated exhibition stand companies of the UK.
We offer you the best in class services.
0044 1743 383049
www.wow-space.co.uk