5 FACEBOOK ADVERTISING MISTAKES THAT ARE COSTING YOU MONEY AND TIME - PowerPoint PPT Presentation

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5 FACEBOOK ADVERTISING MISTAKES THAT ARE COSTING YOU MONEY AND TIME

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Facebook is not just the most popular social media platform amongst internet users, but it is also home to millions of marketers, each competing for user attention and action on their ad. In order to best serve an ever-growing population of businesses on their ad platform, Facebook continues to improve its ad platform with new features and tools. – PowerPoint PPT presentation

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Title: 5 FACEBOOK ADVERTISING MISTAKES THAT ARE COSTING YOU MONEY AND TIME


1
5 FACEBOOK ADVERTISING MISTAKES THAT ARE COSTING
YOU MONEY AND TIME
2
  • Facebook is not just the most popular social
    media platform amongst internet users, but it is
    also home to millions of marketers, each
    competing for user attention and action on their
    ad. In order to best serve an ever-growing
    population of businesses on their ad platform,
    Facebook continues to improve its ad platform
    with new features and tools.

3
  • While these regular functionality and interface
    enhancements provide users with better
    flexibility and capability to engage their target
    audience, they also make the platform a bit
    overwhelming and complex for new advertisers,
    leaving them vulnerable to mistakes.

4
  • Many marketers who are new to the Facebook ad
    platform, spend tons of money on a Facebook ad
    campaign hoping to generate a good number of
    leads but end up with little to no conversions.

5
  • That said, we have listed three common mistakes
    that new advertisers make and more instructions
    on how they can avoid them.

6
STARTING OFF WITHOUT A GOAL AND STRATEGY
  • The most common mistake new Facebook advertisers
    make is launching their campaign without defining
    their goals. What makes the situation worse is
    starting without a strategy. This usually happens
    because Facebook offers a highly intuitive ad
    platform that allows anyone with a Facebook
    account to easily launch an ad campaign with a
    few guided instructions.

7
  • Without clear goals and a well-defined strategy
    in place, your ad campaign can go down as fast as
    it launched. Setting clear goals for your ad
    campaign is crucial for creating the right
    strategy and measuring the progress of the
    campaign. You may want to boost traffic to your
    website or direct more leads to a landing page.

8
  • Maybe you just want to run a limited-period
    promotion to drive immediate sales. Knowing your
    objectives beforehand will help your gauge if
    your campaign is driving the results you want. In
    case your campaign is not working as planned, you
    can pause it and make required changes to
    re-launch instead of just wasting your time and
    funds.

9
GETTING WRONG WITH AUDIENCE TARGETING
  • With over 2.7 billion monthly active users and
    about 50 million business pages on Facebook, it
    is easy for a new ad campaign to get lost amongst
    tons of content posts updated on the platform
    daily. The immense popularity of the platform
    itself gives an indication of the level of
    competition your content will have to face. That
    said, not targeting your audience properly will
    increase the chances of your ads failure.

10
  • For an ad to be successful, it is important to
    not only create content that is crisp, engaging
    and includes a good selling proposition, but also
    get it to the right audience. When defining the
    target audience, marketers need to be realistic.
    Facebook offers a number of features that allow
    advertisers to target the right demographic of
    people with their ad. You can target your
    audience by location, demographics, interests,
    behaviours and engagement.

11
  • Moreover, instead of optimising your ad to reach
    millions of people, it is better to target it to
    a realistic number of people that are actually
    interested in your product/service and likely to
    convert.

12
SETTING UP A CAMPAIGN ONLY TO ABANDON IT
  • Another mistake that new advertisers commonly
    make is not tracking their campaign after they
    have gone live. With this set it and forget it
    approach, you will not know if your campaign is
    meeting the objectives you set it up for.
    Monitoring your ad campaign is necessary for its
    success.

13
  • Some important metrics you want to consider when
    monitoring your ad performance and progress,
    include ad frequency, conversion rate,
    click-through rate, number of leads generated, ad
    performance by type and placement, clicks by
    interest. Though Facebook offers some handy
    automation tools to monitor your ads, it is a
    good idea to go beyond those tools and look
    through your target audiences comments on
    Facebook ads.

14
  • This will help you determine whether your ad is
    resonating with you audience or annoying them.
    Also make sure your audience does not have to see
    the same ad content every day. Based on the
    findings of your campaign analysis, you can make
    required adjustments to different elements of
    your campaign like ad copy, your campaign
    objective, ad creative, your offer/promotion, and
    your audience targeting.

15
CONCLUSION
  • Facebook advertising has the potential to bring
    in new customers and increasing revenue for your
    business if you can avoid the mistakes outlined
    above and start with a thoughtful strategy in
    place. Besides, when you are at it, you might
    make many other mistakes that must be identified
    and fixed on time with the help of a professional
    and experienced Facebook advertising company.
    With an exert ad manager by your side, you can
    put your time and budget to best use while
    leveraging the most effective advertising
    strategies and tools.

16
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