Important Terms Related to the World Wide Web - PowerPoint PPT Presentation

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Important Terms Related to the World Wide Web

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The World Wide Web is used by almost all of us. Hence, it becomes important to know and understand the various terms that are related to it. – PowerPoint PPT presentation

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Title: Important Terms Related to the World Wide Web


1
Important Terms Related to the World Wide Web
2
Table of Contents
  • World Wide Web
  • Web Browser
  • Web Server
  • Web Resources
  • Web Search Query
  • Search Engine
  • Web Crawler
  • SEO
  • SERP

3
World Wide Web
  • The World Wide Web (www), which is also known as
    the web, refers to an information system in which
    Uniform Resource Locators (URLs) identify
    documents and other web resources. These URLs are
    accessible over the Internet and might be
    interlinked by hypertext. It is the Hypertext
    Transfer Protocol (HTTP) that transfers the
    resources of the web which can be accessed by
    users via a web browser and are published by a
    web server.

4
Web Browser
  • A web browser refers to a software application
    that is used for accessing information on the
    World Wide Web. Every time that a web page from a
    particular website is requested by a user, it is
    the web browser that retrieves the relevant
    content from a web server and displays the
    particular page on the device of the user. Every
    user needs to install a web browser to connect to
    a websites server for displaying its web pages.

5
Web Server
  • A web server is primarily meant to store, process
    and deliver web resources to its clients. A web
    server is a server software or a system that has
    one or more computers which run this software and
    are able to fulfil client HTTP requests over the
    Internet and also over private LANs and WANs. It
    manages client HTTP requests related to web
    resources that have to do with one or multiple of
    its configured/served websites.
  • Web servers are provided by web hosting
    companies. The best web hosting companies are
    often referred to as the Best Windows Hosting
    Company or the Best Website Hosting Company or
    as the Top Cloud Hosting Company.

6
1-800-123 -8156
  • Whoa! Thats a big number, arent you
    proud?

7
Web Resources
  • A web resource, which is also referred to as a
    resource, denotes any digital, physical or
    abstract thing that is identifiable. Uniform
    Resource Identifiers (URIs) are used to identify
    resources. A URI is a sequence of characters that
    is unique and identifies a physical or a logical
    resource that is used by web technologies.
  • The URIs that provide the means to locate and
    retrieve information resources on a network are
    referred to as Uniform Resource Locators (URLs).

8
Web Search Query
  • A web search query refers to a query that is
    based on a particular search term that is entered
    into a web search engine by a user. Such a query
    is plain text or hypertext with search-directives
    that are optional. Web search queries differ
    significantly from standard query languages that
    are governed by syntax rules that are very
    strict.
  • There are 3 broad types of web search queries
    that have been empirically validated. These are
    mentioned below.
  • Informational queries These are the queries
    which cover broad topics that might have numerous
    relevant results.
  • Navigational queries These are those queries
    that seek a single website or web page that
    belongs to an entity.
  • Transactional queries These are the queries
    that reflect a users intention with regard to
    carrying out a certain action.
  • There is a 4th type of query that is supported by
    search engines but isnt used frequently. It is
    referred to as a Connectivity query. Connectivity
    queries report on the connectivity of the indexed
    web graph.

9
Search Engine
  • A search engine refers to a software system that
    performs Internet searches. It searches the
    Internet for a specific information in a
    systematic way. This information is specified in
    a textual web search query. The search results
    get displayed as lines of results which are often
    referred to as SERPs (Search Engine Results
    Pages). The information consists of links to web
    pages, images, videos etc. Real-time information
    is maintained by search engines with the aid of
    running an algorithm on a web crawler. The
    Internet content that cannot be searched by a web
    search engine is usually referred to as the deep
    web.

10
Web Crawler
  • A web crawler is an Internet bot. It browses the
    Internet systematically, typically for Web
    indexing. It is called a spider or spiderbot as
    well. Web crawling software is used by web search
    engines and some websites for the purpose of
    updating their web content or other sites
    contents indices. Pages are copied by web
    crawlers for the purpose of being processed by a
    search engine that indexes the pages that have
    been downloaded to enable a more efficient search
    by users.
  • A web crawlers behavior depends on a combination
    of certain policies. These are, a selection
    policy (the pages to download), a re-visit policy
    (when to check for changes to pages), a
    politeness policy (how to avert overloading
    sites) and a parallelization policy (how
    distributed web crawlers can be coordinated).
  • Resources of the visited system are consumed by
    crawlers as well as these crawlers visit sites
    without approval. Hence, mechanisms have been
    made available to public sites to make it known
    to the crawling agent that such sites do not wish
    to be crawled.

11
SEO
  • SEO is the abbreviation for Search Engine
    Optimization. It is meant to improve the quality
    as well as the quantity of the traffic to a web
    page from search engines. It is the unpaid
    traffic, which is also referred to as a natural
    or an organic result that is targeted by SEO and
    not the direct or paid traffic. Different types
    of searches, such as image or video related
    searches are the origin of unpaid traffic. Since
    it is an Internet marketing strategy, SEO takes
    into account the way search engines function,
    peoples searches, search terms (keywords), the
    most preferred search engines by the target
    audience as well as those algorithms which
    dictate search engine behavior and are
    computer-programmed.
  • The purpose of carrying out search engine
    optimization is based on the fact that a website
    receives more traffic through a search engine
    when it ranks higher on the search engine results
    page. This traffic has the potential of being
    converted into customers.

12
SERP
  • SERP stands for Search Engine Results Pages.
    These are those pages that get displayed online
    by search engines as a response to a particular
    query of a user. SERPs primary component is the
    listing of results that the search engine returns
    as a response to a keyword query. The ranking of
    the results is based on their relevance to the
    query. These results are generally of 2 types.
    One of these is the organic search result which
    is retrieved by the algorithm of the search
    engine and the other is the sponsored search
    result (advertisement).
  • Every result that is on the SERP has a title, a
    short description and a link that directs to the
    actual web page. In the case of sponsored
    results, it is the advertiser who chooses what
    gets displayed.

13
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