Title: The Ultimate guide to creating cornerstone content
1GUIDE TO CREATING CORNERSTONE CONTENT
- Are you a writer? Are you fond of attempting
articles? If you write a myriad of articles that
fall into similar topics, you can hurt your
chances to rank well in the search results unless
you tell Google which articles are the most
essential for your website. A "cornerstone
content" strategy can simply support you to
create best out your articles in a way that will
make this obvious to search engines, via internal
linking structure and other key elements.
2What the heck is Cornerstone Content?
Cornerstone content is the core of your
website. It consists of the best, most important
articles on your site the pages or posts you
want to rank highest in the search engines. It's
a high-value, foundation piece of content that is
intended to help you start building traffic. In
paraphrasing, thats what Google wants you to do
with the content on your site.
3Why Cornerstone Content is relevant for SEO?
The cornerstone content (and internal linking)
impersonates a big role in your overall SEO
strategy. Cornerstone is a basic, crucial,
indispensable, and the chief foundation upon
which something is developed or formed. Now, you
might be thinking about internal linking or what
the heck is internal linking?
4Link structure for Cornerstone
Cornerstone articles or content should hold a
prominent place on your website. Ideally, someone
should be able to click straight from your
homepage to your cornerstone articles. Also, all
your other posts about similar topics should link
back to their corresponding cornerstone article,
so its importance is clear from your site
structure.
5Benefits of Cornerstone Content
Here, the 'Cornerstone content' is quite
ultimate, overarching introductory material
regarding a core theme of your own businesses and
that can simply act as a gateway to other
articles or content on the same topic.
Cornerstone content is the most prominent or
fundamental thing that can be found on the
websites that you've created.
6Steps to create your cornerstone content
- Choose your topic Look for something that people
often search for in your area of expertise but is
not finding satisfying results. As an example, if
you are a professional organizer, you could
create a valuable guide on how to downsize with
dignity. - Choose your format Not all content has to be
written text. You could choose to create your
content in other formats such as an infographic
or an app. - Research your keyword We all have been taught
to select the long-tail keywords when we are
optimizing your pages and posts. The reason is
that we have a better rank higher when the phase
is more specific. - Write the content If you have been blogging for
a while, you may have content already written
that could be combined, updated and published as
a cornerstone page. Otherwise, you will need to
take some time to write the content.
7CORNERSTONE CONTENT
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te-guide-to-creating-content/