The Ultimate guide to creating cornerstone content - PowerPoint PPT Presentation

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The Ultimate guide to creating cornerstone content

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Are you a writer Are you fond of attempting articles If you write a myriad of articles that fall into similar topics, you can hurt your chances to rank well in the search results unless you tell Google which articles are the most essential for your website – PowerPoint PPT presentation

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Title: The Ultimate guide to creating cornerstone content


1
GUIDE TO CREATING CORNERSTONE CONTENT
  • Are you a writer? Are you fond of attempting
    articles? If you write a myriad of articles that
    fall into similar topics, you can hurt your
    chances to rank well in the search results unless
    you tell Google which articles are the most
    essential for your website. A "cornerstone
    content" strategy can simply support you to
    create best out your articles in a way that will
    make this obvious to search engines, via internal
    linking structure and other key elements.

2
What the heck is Cornerstone Content?
Cornerstone content is the core of your
website. It consists of the best, most important
articles on your site the pages or posts you
want to rank highest in the search engines. It's
a high-value, foundation piece of content that is
intended to help you start building traffic. In
paraphrasing, thats what Google wants you to do
with the content on your site.
3
Why Cornerstone Content is relevant for SEO?
The cornerstone content (and internal linking)
impersonates a big role in your overall SEO
strategy. Cornerstone is a basic, crucial,
indispensable, and the chief foundation upon
which something is developed or formed. Now, you
might be thinking about internal linking or what
the heck is internal linking?
4
Link structure for Cornerstone
Cornerstone articles or content should hold a
prominent place on your website. Ideally, someone
should be able to click straight from your
homepage to your cornerstone articles. Also, all
your other posts about similar topics should link
back to their corresponding cornerstone article,
so its importance is clear from your site
structure.
5
Benefits of Cornerstone Content
Here, the 'Cornerstone content' is quite
ultimate, overarching introductory material
regarding a core theme of your own businesses and
that can simply act as a gateway to other
articles or content on the same topic.
Cornerstone content is the most prominent or
fundamental thing that can be found on the
websites that you've created.  
6
Steps to create your cornerstone content
  • Choose your topic Look for something that people
    often search for in your area of expertise but is
    not finding satisfying results. As an example, if
    you are a professional organizer, you could
    create a valuable guide on how to downsize with
    dignity. 
  • Choose your format Not all content has to be
    written text. You could choose to create your
    content in other formats such as an infographic
    or an app.
  • Research your keyword  We all have been taught
    to select the long-tail keywords when we are
    optimizing your pages and posts. The reason is
    that we have a better rank higher when the phase
    is more specific.
  • Write the content If you have been blogging for
    a while, you may have content already written
    that could be combined, updated and published as
    a cornerstone page. Otherwise, you will need to
    take some time to write the content. 

7
CORNERSTONE CONTENT
  • CONTACT US
  • We serve in an industry built on trust and it
    takes years to build this trust. Trust can be
    achieved through proper communication, support,
    availability, experience and many more.
  • Address D-258, FIFTH FLOOR, PHASE-8 A
    INDUSTRIAL AREA, MOHALI
  • Tel (91) 8968488244
  • Site https//blog.paradisetechsoft.com/the-ultima
    te-guide-to-creating-content/
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