Top 5 Tips To A Successful CRM Implementation - PowerPoint PPT Presentation

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Top 5 Tips To A Successful CRM Implementation

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The entire process of CRM adoption is successful only when people use the system. It is worth noting that the lack of support from senior executives is the biggest reason why a significant majority of CRM projects fail in the first place. – PowerPoint PPT presentation

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Title: Top 5 Tips To A Successful CRM Implementation


1
Top 5 Tips
To A
Successful
CRM Implementation
2
Some CRM Facts
  • CRM is the fastest-growing software market. In
    2010, the CRM market was a 14 billion industry,
    and it is expected to reach 80 billion by 2025.
  • The average return on investment (ROI) for CRM is
    2.50 to 5.60 for every dollar spent.
  • 48 percent of sales teams utilize their customer
    relationship management systems to enhance
    operations.
  • 63 percent of organizations prefer cloud-hosted
    customer relationship management systems over
    on-premise applications.

3
Ensure Top Management Buy-In
  • The entire process of CRM adoption is successful
    only when people use the system. It is worth
    noting that the lack of support from senior
    executives is the biggest reason why a
    significant majority of CRM projects fail in the
    first place.
  • The early and continuing involvement of the top
    executives sends positive ripple effects
    throughout the organization. Don't delay things
    for too long get your leaders on board!

4
Lookout For A Best Project Manager
  • The Project Manager is the most important person
    during the before, during, and after stages of
    CRM implementation. This is simply because the
    project manager is the one who organizes and
    manages the complete process.

5
Introducing With A BANG!
  • Create an engaging poster, write a series of blog
    posts, create and maintain awareness through
    YouTube videos and Instagram posts, make a unique
    launch T-shirt, host a launch party for everyone,
    capture pictures, and circulate the images
    everywhere.

6
Establish Internal Usage Guidelines
  • The first and foremost thing for you to always
    remember is that the CRM is only as good as the
    data that resides in it. Therefore, it is crucial
    that there must be some clear-cut usage
    guidelines. For instance, there must be clear
    guidelines on registering a sale or including new
    company data.

7
Adopt A CRM Philosophy
  • Customer relationship management is not just
    about technology but also about a philosophy and
    a strategy. You need to define how your work
    processes will evolve to ensure that you have a
    successful CRM strategy.
  • You need to change, learn, and unlearn many
    things during your journey of formulating a CRM
    philosophy. Adopting a CRM system means that you
    have to decide how to develop and maintain a
    strong relationship with your existing and
    potential customers.

8
Conclusion
  • CRM Implementation is a comprehensive and
    ever-evolving process that requires commitment,
    cooperation, and preparation across the entire
    organization.
  • Want to learn more about CRM implementation and
    how our teams of certified CRM experts can help
    you effortlessly implement Customer Relationship
    Management in your organization? Get in touch
    with the leading CRM implementation partner to
    help set up, configure, and customize CRM to meet
    your business needs with a dedicated approach and
    thorough planning.

9
THANK
YOU
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