Tips to Handle the Media During a Crisis

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Tips to Handle the Media During a Crisis

•  Dealing with media enquiries is one of the most
  crucial elements during a crisis. Therefore
  organizations should follow a strict procedure to
  make sure that calls are handled appropriately.
  Designate only one person on the staff to respond
  to calls.
• http//tellemgrodypr.com

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Controlling Information Flow Before giving any
information ask the name, email address, phone
number, and affiliation of the caller.
http//tellemgrodypr.com/crisis-management-2/  
3
Never say No Comment." Instead, tell the caller
that someone will get back to them very shortly.
http//tellemgrodypr.com/crisis-management-2/
 
4
Respond to the reporter in full by their
deadline. The person answering the reporters
call should stay calm and never answer any of the
questions. Any answer, including an incorrect
one, could easily be used and attributed to "a
spokesperson" or "a source."http//tellemgrodypr.
com/crisis-management-2/
5
Avoid saying "I don't know anything about it."
This could be interpreted as "No one seems to
know anything." Instead say "I am not authorized
to speak for the company." http//tellemgrodypr.c
om/crisis-management-2/
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Note If an executive answers the phone, do not
answer any questions. Tell the reporter that you
are on a deadline and will call back in 20
minutes. Take a deep breath and write out the
points you want to cover and messages you want to
get through to the reporter before you do any
interviews. http//tellemgrodypr.com/crisis-man
agement-2/
7
Notify the employees that no one is authorized to
speak on behalf of the organization. Caution
them not to post on social media sites or any
websites defending the company no matter how much
they might like to. http//tellemgrodypr.com/cri
sis-management-2/
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Tellem Grody Public Relations, Inc 30745 Pacific
Coast Highway, Ste. 243 Malibu, California
90265 [phone] http//tellemgrodypr.com