Amazon Seller Account Health Metrics

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MONITOR AND IMPROVE AMAZON SELLER ACCOUNT HEALTH

• The Appeal Guru

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SELLER ACCOUNT METRICS

• Currently, there are six primary metrics on which
  your Amazon Seller Account health will be
  measured on.
• The three most important metrics to maintain are
• Order defect rate lt 1
• Pre-fulfillment cancel rate lt 2.5
• Late dispatch rate lt 4

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ACCOUNT STATUS

• Some of the possible resolutions are
• Active Your Amazon Seller Account can sell on
  Amazon, and payments may be paid out according to
  schedule.
• Under Review Your Amazon Seller Account can
  still sell on Amazon but is currently under
  review of Amazon, and payments are temporarily on
  hold until the review is completed.
• Suspended Your Amazon Seller Account cannot sell
  on Amazon, and payments are temporarily on hold.

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SELLER ACCOUNT HEALTH METRICS

• Over the past few years, Amazon has made a few
  improvements in monitoring your seller accounts
  health.
• Amazon does not take it lightly if your Seller
  Account health falls below their standards.
• Lets have a look on Seller Account Health
  Metrics

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ORDER DEFECT RATE

• The Order Defect Rate (ODR) is a crucial measure
  of your ability to render a good customer
  experience.
• This includes all orders with one or more defects
  represented as a percentage of your total orders
  during a given 60-day period.
• In Amazons policy, sellers should maintain an
  ODR under 1 to continue selling on Amazon. An
  ODR higher than 1 may result in account
  deactivation.

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CANCELLATION RATE

• The Cancellation Rate (CR) is all seller-canceled
  orders represented as a percentage of total
  orders during a 7-day time period. This only
  applies to seller-fulfilled orders.
• In Amazons policy, sellers should maintain a CR
  under 2.5 to continue selling on Amazon. A CR
  higher than 2.5 may result in account
  deactivation.

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LATE DISPATCH RATE

• The Late Dispatch Rate is represented as a
  percentage of total orders over both a 10-day or
  30-day period. This only applies to
  seller-fulfilled orders.
• Amazons policy, sellers should maintain a Late
  Dispatch Rate under 4 to sell on Amazon.

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VALID TRACKING RATE

• The Valid Tracking Rate (VTR) includes all
  shipments with a valid tracking number
  represented as a percentage of total shipments
  during a 30-day time period. This only applies to
  self-fulfilled orders.
• Amazon customers always depend on tracking
  numbers to find out where their orders are and
  when they can expect them to arrive.

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ON-TIME DELIVERY RATE

• The On-Time Delivery Rate (OTDR) includes all
  shipments delivered by their estimated delivery
  date represented as a percentage of total tracked
  shipments. This only applies to self-fulfilled
  orders.
• Amazon highly recommended that sellers maintain
  an OTDR greater than 97 to provide a good
  customer experience.

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RETURN DISSATISFACTION RATE

• The Return Dissatisfaction Rate (RDR) measures
  the sellers customer satisfaction with their
  return experience.
• It is in Amazons policy that sellers should
  maintain an RDR rate under 10. Compared to OTDR,
  there is no penalty for not meeting this metric.

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