4 Things You Must Know About Google’s Mobile First Indexing in 2021 - PowerPoint PPT Presentation

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4 Things You Must Know About Google’s Mobile First Indexing in 2021

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Since last few years now that Google started working on mobile-first indexing. It means Google first starts crawling your website with the mobile version. – PowerPoint PPT presentation

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Title: 4 Things You Must Know About Google’s Mobile First Indexing in 2021


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4 Things You Must Know About Googles
Mobile-First Indexing in 2021
  • Come this March Google is going to roll-out it is
    mobile-first indexing to the whole web. Here on,
    the mobile version of your website is to be the
    primary web version for all the search engine
    ranking purposes and this massive change can
    impact the rankings and possibly alter the way
    the SEO is performed for your website.
  • Though Google tipped about this shift earlier and
    even postponed it to March 2021 from September
    2020, there seem to be so many anxieties laden
    silent whispers among the Digital Marketing
    Community which could be due to lack of proper
    information. If you are an SEO worried about the
    shift and are looking for more information on
    this topic, then this blog is for you. Here are
    the 4 things you must keep in mind as the
    mobile-first indexing rolls out

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4 Things You Must Know About Googles
Mobile-First Indexing in 2021
  • 1. Mobile-first index is the only index and you
    cant opt-out of it
  • Earlier Google had two indexes Desktop and
    Mobile each index with their own rankings.
    However, with the mobile-first update, there is
    going to be only one primary version which is
    mobile. In case you have a different mobile
    website, then this website is indexed first and
    these URLs are shown to the user on Google SERP.
    And remember, once Google moves over to the
    mobile-first indexing, there is no going back.
    You cant opt-in by yourself and you cant
    opt-out manually, mobile-first indexing is here
    to stay, forever.
  • 2. Dont worry if your website is
    mobile-friendly
  • It is common to hit the panic button when it
    comes to any significant Google update that can
    skew the rankings. However, the mobile-first
    indexing update is different when it is compared
    to the others since it doesnt impact the
    rankings if the mobile website version is
    adequately taken care of.
  • Let us explain Since the mobile-first indexing
    update takes the mobile version of your website
    into the account for indexing if your mobile
    website contains the same content as your website
    version and the experience on both mobile and
    website remains the same,  you have not much to
    worry about.

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4 Things You Must Know About Googles
Mobile-First Indexing in 2021
  • 3. You can perform a mobile-friendliness test
  • If you are unaware of whether your website is
    mobile-friendly or not, you can simply check it
    yourself by using Google mobile-friendly test
    tool which gives you a report and even identifies
    the issues to fix them.
  • You must keep in mind that, the test is just a
    primary filter to identify mobile-friendliness.
    For example, in a few cases, one can block a few
    page resources making the page mobile-friendly
    but blocking few essential resources can
    sometimes impact the font style decreasing mobile
    usability. That is, even when you pass the
    mobile-friendly test there can be few instances
    where the resources are blocked and are made
    inaccessible to crawling, impacting the ranking.
    So examine the page closely and fix them as early
    as possible.
  • 4. Provide the best and identical user experience
    across desktop and mobile sites
  • The mobile-first indexing is here to stay. So the
    simplest advice we can give you is to provide the
    best user experience that is identical on both
    desktop and mobile websites.  And the step
    towards this goal must start with the content. In
    most cases, content on the mobile website is cut
    short and is made brief for a better experience
    which can bite your back when it comes to
    mobile-first indexing.

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4 Things You Must Know About Googles
Mobile-First Indexing in 2021
  • Make sure the content on a mobile website is as
    extensive as it is on a desktop and make all the
    changes to accomplish this goal. On top of this
    take special care of the structured data,
    metadata, Ad placement, images, videos, Meta
    robot tags on your mobile website to ensure a
    smooth user experience and better indexing. The
    above 4 things come to our first thing we hear
    the mobile-first indexing but it doesnt stop
    there. There are many aspects that can play a
    crucial role in the ranking page speed, mobile
    usability, UX design, and obviously Mobile
    SEO best practices. If you are a business owner
    looking to weather this storm and bring your
    website on to the top, then you need expert help
    from our SEO experts in Hyderabad at Samskriti
    Business Solutions. Being the Best Digital
    Marketing Company in Hyderabad, we have been
    helping businesses improve their ranking and more
    importantly their business, with our expert SEO
    services in Hyderabad and can help you too.

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