Need faster website, slow website kills conversions!

1
Need faster website, slow website kills
conversions!
The idea of taking your business online is for
increasing the customer reach. You want
to reach out to potential customers
across the world who may be interested in what
you provide. In the era of 4G and 5G, customers
are looking for faster website. If you
ignoring this, you may be in
trouble! Today, before buying any product
customers do research online and when they
come to your website. In marketing parlance
this is called as ZMOT or Zero Moment of
Truth. Here the customer is getting first
experience/view of your product (though
virtual). You do not need a marketing
expert to tell you how this experience impacts
brand recall, conversion and revenue.
2
Some studies were conducted for looking at the
conversion rates for e commerce and non-e
commerce type of websites. With e commerce the
conversion goal was about purchase and with non-e
commerce it was a behavior related goal. Let us
see what one of the study found out. Pages that
loaded in under one second converted at a rate
around 2.5 times higher than pages that loaded
slower than five seconds or more. Moz.com
3
First impression is crucial Imagine that you are
visiting a website, say of a particular brand, to
look for something you want. Now the page which
you are searching is taking more time to load,
what would you do? Wait patiently till the page
loads? Or you would just ignore, press back
button and go to some other website.
Obviously, you would not wait. This may happen
even with an established brand. So, if you are
trying to establish your new brand, this kind of
situation occurring with your customers would
prove to be very costly, isnt it? If
your website is slow, you would lose a
golden chance to make that mark with first
impression. It is very important for you
to make sure that web pages load faster.
User visiting your website quickly gets what he
is looking for and get hooked to the value
proposition. This increases the chances of
getting him converted into a buyer. On the
contrary, there would be higher bounce
rate. This would stop many potential
customers reaching your compelling value
proposition leading to less conversions.
4
Just not This, Slow website negatively impacts
digital marketing
Google considers web page speed as
one of the key parameters while ranking
the pages on its search results. Hence, it
is imperative for any entrepreneur like you
to make sure that his/her business website loads
faster. Website speed affects even paid
marketing like Google ads. When user clicks on
your ad, he/she is taken to the landing page. If
your landing page is slow, either you pay
higher money to get your ad displayed or your ad
may not display at all. In effect, either way you
lose.
5
Make website faster with good web hosting
One of the very crucial factor in deciding web
page loading time or speed is your web
hosting provider. You should choose a good
hosting provider which can give you best of the
features to speed up your website. Then
enjoy the conversions and increased revenue.