How To Get SEO Done Along With Website Redesign | Kloudportal

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Website redesign?!

• Oh! Another whole lot of time and money! It is
  the common outlook of many small businesses who
  did not master the calculation of profit and
  loss. But the experienced and the successful
  business heads beg to differ in opinion.
  Redesigning your website can draw in huge margins
  of profit, provided the SEO agency does the task
  with the right strategy.

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Why is a Website Redesign Necessary?

• Just like we would at times feel the need for a
  makeover, have a haircut, or update our wardrobe,
  your website needs a fresh boost through
  redesigning. The website gives the first
  impression of your business to remote consumers.
  The overall aim of this redesigning is to present
  an enhanced user experience, which attracts more
  traffic. Here are the main reasons why SEO
  agencies recommend a website redesign.
• To make navigation more user-friendly so that
  people would cultivate trust in your brand.
• To present a clear design or to add more tabs for
  clarity on the products and services you offer.
• To make the website more compatible with the
  software which you use to run several reports.
• To improve Search Engine Ranking.
• To incorporate more features as per the need of
  the hour. For instance, some local businesses
  introduced a video-calling option on their
  webpage to assist customers in shopping during
  COVID lockdown, to display the products as they
  would do in person.

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It is in no way a wise idea to have a
cool-looking website without SEO done well. While
doing a website redesign, your goal is to retain
the existing web traffic and also to improve it.
The following precautions would help you attain
these goals
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• 1) Analyze your current website for SEO
• Firstly you would need to analyze your current
  website in terms of your SEO. Benchmark the
  performance of your website and check what
  factors are
• driving the existing traffic. It could be the
  content, keywords, backlinks, or anything else.
  Retain those factors in your restructured website
  so that
• your current SEO work is not lost.
• 2) Do On-Page Optimization
• Content is the backbone of any website. Wherever
  you have good content that drives in traffic,
  minimize the changes you make to it.
• Any changes to the internal links in your updated
  website can have a vast impact on SEO. Ensure
  that not too many changes are made in the
  internal links, and if you make any, make sure
  that the URLs are updated wherever you changed
  the navigation panes.
• Check the analytic reports to review the best
  backlinks present on your website. In this
  process, you may analyze the quality of the
  backlinks using the SEM Rush tool.
• Update the backlinks at the relevant keyword-rich
  content to ensure that the SEO is at its best.
• Remove all the non-contributing and broken links
  to improve the website quality.

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3) Have the Redesign Done on a Temporary URL and
Check the Status It is a good practice not to
make the changes directly on the original
website. Instead, create a temporary URL, and try
to make the changes on it, allow a thorough
check, and then launch it. In this process, your
web developer may temporarily stop the search
engines from crawling to your website. Once you
are all ready to launch the new one, make sure
you check the verification status by clicking on
the Fetch as Google and the Fetch as Render
options. Your website is visible on search
engines if you get positive results in both the
options.Also, remember to check the robot.txt
file under crawl to check if it became corrupt
during the process of restructuring the website.
Your SEO agency can help you with all these
checks in detail. 4) Use 301 Redirects A 301
redirect is one of the best tips to retain web
traffic. When you move your website from one URL
to another, users who do not know it may still
attempt to visit your old URL. It makes them
confront a server error 404-page not found
message. By using a 301 redirect, you may bring
back your users to your new website instead of
giving them the 404 error. Using a 301 redirect
also keeps your website within the fold for
search engines to detect quickly and thus helps a
lot in SEO.
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5) Use Breadcrumbs for Easy Navigation Breadcrumb
s are the path indicators present under the
primary header of a website. Here is how a
breadcrumb looks.When there are lots of pages on
your website, and a lot of navigation happens,
breadcrumbs make the users get back to a previous
page sooner and give a good user experience.
Adding breadcrumbs helps in content
classification. But to use this feature, the
content on your website should be
well-organized. 6) Create an XML Sitemap An XML
sitemap is a roadmap indicator of all links on
your website. It lists all the website pages and
helps Google and other search enginesto crawl
through your website easily. When you restructure
your website, an XML sitemap helps the search
engines understand the changes to your website
easily. 7) Monitor the Redesigned Website by
Technical Audit You may use the Google Search
Central tool to check the overall SEO performance
of your website.Other SEO tools
like Ahrefs, Rank Math, Moz can also be of help.
Monitor regularly the website performance by
reviewing the Analytics reports ensuring that
there are no obstacles in the way of SEO.These
are some of the tips that you can do to promote
the SEO performance of your redesigned website.
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Where Can I get my Website Redesigned? Profession
al SEO services provided by KloudPortal can help
to give your website a grand new makeover by
incorporating interesting SEO features. KloudPorta
l is a reputed SEO agency in Hyderabad that works
closely with clients to offer online marketing
services as per their business requirements. You
may contact them to get more information.
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THANK YOU