WordPress Conversion Tracking Guide: How To Add Conversion Tracking Feature In WordPress?

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WordPress Conversion Tracking Guide How To Add
Conversion Tracking Feature In WordPress?
Conversion tracking is one of the most important
metrics that help websites and businesses to grow
in the competitive marketplace. A website
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conversion rate is totally dependent on the
effectiveness of the m arketing campaign and the
website design. Are you looking to add
conversion tracking features to your WordPress w
ebsite? If yes then you have landed on the right
article where we will help you to determine how
you can add a conversion tracking feature to your
wordpress website. Today every wordpress
website owner looks to maximize their website
traffic and most importantly conversion which
generally includes getting more sales, clicks,
and more. If you are not tracking your conversion
metric then you are doing more harm to your
business, website, and your marketing
campaigns. Tracking those conversions helps you
to get detailed information or data about your
potential customers activity on your website
which you can use to optimize your website and
product. No matter what type of research you
conduct before creating your marketing strategy.
To measure the effectiveness and success of your
marketing campaign you need to track the
conversion rate or have a detailed report on
it. When it comes to running a successful
wordpress website, you need to understand how
your potential customer interacts with your
website. Undoubtedly your wordpress website
design will play a major role in attracting
users attention but to know whether they are
taking action or not, you need to track the
conversion. In this article, we are going to
walk you through some important points on what
is conversion tracking, why your wordpress
website needs it? And how can you set up a
conversion tracking feature in your wordpress
website?
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What is conversion tracking? A successful
conversion happens when a user visits your
website, performs the desired action on your
site, and becomes the customer or subscriber. On
the other hand, Conversion tracking is all about
tracking or measuring how the user interacts
with your website with a goal to determine the
success and effectiveness of marketing
efforts. If you are running an ecommerce website
then conversion means the site visitor
successfully purchases the product from your
store. Whereas if you are running a
service-based company or news/blogging website
then conversion means site visitors filling the
contact form or signing up for the
newsletter. Conversion tracking helps site
owners to identify how many site visitors
successfully performed the desired action.
Without conversion tracking, you are running
blindly in the dark without having any clear idea
about what your potential customer is doing
after visiting your website. Its not that all
website site visitor converts, some of them learn
the website due to slow performance, most of
them leave the site due confusing layout and few
site visitors get confused due to various
recommendations. So conversion tracking is an
important metric that helps site owners to
optimize their website and marketing campaign
performance. Why should websites and businesses
focus on conversion tracking? Every website on
the internet is created with a goal which
generally includes convincing users to take
action on the website. Whether youre ruining an
ecommerce website, subscription-based website,
service-based website, or affiliate based
blogging website the main goal is to persuade
users to perform the desired action.
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Conversion tracking helps you to determine how
your wordpress website d esign and marketing
campaign is performing among users. Not only that
but it also helps businesses to grow in the
competitive marketplace by making data-driven
decisions. As mentioned earlier conversion
tracking helps you to check the traffic source
and more. So if you are aware that this
particular platform is bringing a lot of traffic
and the visitors of this traffic source are
likely to convert then you can make a more
result-driven marketing strategy for that
particular platform. Whether you are running
Facebook ads or using landing pages for google
ads, by tracking conversions you are able to
determine whether its working for your website
or not. If its not giving your desired result
then you can make the changes accordingly. There
are lots of benefits of conversion
tracking. All the paid ads on different
platforms have high CTR (click-through rate),
but what if the money you are putting in is not
giving you a return or not converting people.
Conversion tracking offers you a detailed report
on how your current ads are performing among the
audience. Depending on the data you can optimize
your campaign which will help you to improve your
ROI. Conversion tracking also helps you to
identify users that are not converting. Many
times users open the content form but due to some
reason they abandon or bounce to other pages
without submitting the form. Conversion tracking
tools offer you detailed data using which you can
identify the reason for abandonment. Depending
on that you can remove unnecessary fields,
change color, and more. Read more on h
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