How To Start an Online Store with Shopify - PowerPoint PPT Presentation

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How To Start an Online Store with Shopify

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Getting started with Shopify is easy, especially if you have a Shopify expert to help you. Shopify has an ecosystem of app developers, merchants, and experts— all working within the industry and available through online groups and forums. Read here how to use shopify to Take Your Business Online. If you have any difficulty please contact our Shopify Experts at info@expertvillagemedia.com. – PowerPoint PPT presentation

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Title: How To Start an Online Store with Shopify


1
How to Use Shopify to Start an Online Business
  • SHOPIFY EXPERTS

2
  • Shopify is built to help businesses set up their
    virtual storefront and allow online shoppers to
    purchase from them, regardless of where they are
    based.
  • Here, we are presenting how you can use Shopify
    to start your online store through this extensive
    guide. Weve covered every step you need to take
    to start selling on Shopify and the different
    types of businesses that you can start on the
    platform. Lets start with why Shopify is the
    best eCommerce platform to take Your Business
    Online.

3
Why Shopify is the Best eCommerce Platform to
take Your Business Online
  • Shopifys popularity as an eCommerce platform
    lies in its features and ecosystem. Whats more,
    if merchant to set up more specific features,
    they can by installing the app of their choice
    through the Shopify App Store.
  • Shopify App Store has more than 4.2K apps
    available, from marketing to sales to custom
    design features. This allows merchants to find
    the exact solution they need for their Shopify
    store.
  • This ecosystem helps merchants build a community
    they can relate to and get help whenever they
    face issues. This Shopify ecosystem makes the
    experience of starting and growing an online
    business much easier.

4
How to Use Shopify to Take your Business Online
  • 1. Find your Niche
  • When picking your niche, its always important to
    specialize. Pick a niche that resonates with you,
    one which you are passionate about. Its always
    important to do market research to understand the
    needs of consumers online and the gaps in the
    eCommerce industry.
  • Through your research, youll be able to narrow
    down on a niche that you can make an impact in.
    Remember the idea is to get a concrete answer to
    how to use Shopify.

5
2. Name your business
  • From picking your business name to defining who
    your brand is, your branding can make you more
    identifiable to consumers.
  • When branding your business, you can ask these
    questions
  • Who are your potential customers? What are their
    motivations? What makes them buy from you?
  • How would you position your benefits as a brand?
  • What kind of brand are you? How do you want to
    come across to your shoppers?
  • What is the tone of voice you want to use within
    your brand messaging?
  • Heres a Shopify brand building guide that walks
    you through the steps of creating an addictive
    brand.

6
  • 3. Sign up on Shopify
  • Signing up on Shopify is as easy as setting up a
    free trial. Shopify lets you test out the
    platform before making you set up a subscription,
    allowing you to understand how the platform works
    and letting you understand if the platform is
    made for you.
  • 4. Pick a theme
  • A Shopify theme is a framework for how your
    website would look like. These themes are
    available as free as well as paid, depending on
    how many customizations are available within the
    theme. When youre starting out, especially as a
    small merchant, its best to use a free theme.
    You can later upgrade to a paid theme. We have
    designed some free Shopify themes over the years
    for stores of different industries. Find them
    here.

7
  • 5. Customize your theme
  • After picking out your theme, its time to
    customize it! You can customize your theme
    through the Shopify theme editor. Here, you can
    add new sections like featured products, hero
    section, and announcement bar, and even customize
    how each page looks . Copy edits to your
    storefront are done through the theme editor.

8
  • 6. Add your products to your online catalog
  • Here are some best practices when uploading your
    products to your Shopify dashboard
  • Ensure that you follow a consistent style for all
    your product titles.
  • Add multiple images of each product to show how
    it looks.
  • Add alt-text for your product images.
  • Optimize your product page URL.
  • Structure your products and sort them into
    collections for easy browsing.
  • Add a description of the product to entice
    shoppers to buy the item.
  • If possible, shoot and upload a product video.
    Apps like Typito are perfect to make your product
    videos.

9
  • 7. Activate payment methods and tweak shipping
    and taxes.
  • Its now time to make your Shopify store
    shoppable!
  • Shopify supports multiple payment methods, from
    debit cards, UPIs, and credit cards to
    cash-on-delivery and pay-later schemes. Its
    crucial to enable multiple payment methods to
    allow your shoppers to choose their preferred
    payment type.
  • Adjust your shipping rates and taxes based on
    where your business is registered and taxes and
    shipping rates levied on you.

10
8. Enable crucial on-site features to help you
sell more
  • To optimize your onsite experience, you can start
    with these 5 apps
  • Display recommendations using Wiser. These can
    help you keep customers engaged at different
    parts of your Shopify store, from the end of your
    product pages to the cart page.
  • Set up a well-designed and branded customer
    account page using Flits. The Shopify app lets
    you customize how your customer account page
    looks and lets you add more personalized features
    like wishlists and rewards.
  • Build credibility on your store by collecting and
    displaying reviews using the Photo Reviews and
    Testimonials app.
  • Highlight specific products and build urgency
    while shoppers are scrolling through your
    products by adding product labels using
    ModeMagic. The Shopify app lets you add
    customized product labels.
  • You can pick up the best Shopify apps that you
    need to improve your on-site experience through
    this blog.

11
  • 09. Enable marketing
  • Here are a few Shopify marketing apps to help you
    get started
  • Set up SMS marketing with TxtCart. The Shopify
    app lets you send SMS campaigns and recover
    abandoned carts on autopilot.
  • Use SmartrMail to promote your brand through
    email. Email is a powerful channel and is a
    must-have for every merchant.
  • Use Facebook Messenger to connect with your
    shoppers better. You can send promotions through
    Facebook Messenger with Recart.
  • If WhatsApp is a popular channel among your
    audience, you can enable the platform for your
    marketing as well. SuperLemon is a Shopify app
    made for WhatsApp marketing.

12
  • 10. Buy your Custom Domain
  • Now that youve set up your Shopify store and
    its ready to launch, you can buy your custom
    domain to start selling to the public. This
    process is fairly simple. You can choose the
    domain of your choice, see the pricing for your
    annual subscription for each available domain,
    and pick the preferred domain. Once youve picked
    your domain, you can set up payment.
  • 11. Launch your store!
  • Now that youve completed your steps, you can
    officially launch your Shopify store! Before you
    do, ensure that you hype your Shopify stores
    launch weeks before and build a subscriber list
    you can promote your store to.

13
  • We hope this guide helps you understand how to
    use Shopify to start your online business.
    Shopifys free trial allows you to set up your
    store and test it out before you start paying for
    your Shopify plan.
  • Hire Shopify Experts to set up your Shopify store
    now!
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