How Magento Enterprise Customer Segmentation Tool Can Be Your Growth Partner?

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About VDC
Over 8 years 1800 projects, VDC is a full
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How Magento Enterprise Customer Segmentation Tool
Can Be Your Growth Partner?
Thousands of customers visit an online store to
buy, to check out the products or offers
available, or may visit the eCommerce website for
any other reason. Understanding the customer
shopping behaviour and shopping psychology of
customers is very much crucial for any business
whether its B2C or B2B or any other business
model. Customer segmentation divides the customer
base into groups based on similarities among them
and enables merchants to target specific segments
of products to specific audiences. The goal of
customer segmentation is to decide which strategy
applies to customers in-large and provide
customers with maximum available
services.Understanding and interpreting your
customer and clients is the foremost aspect one
needs to understand for a successful business, it
was easy to segment your customer when you
interact with them in your shop, showroom, or
office as its a personal transaction that
happens, but how its possible for an online
store or an eCommerce industry? Well, to
understand your customers shopping behavior and
to elevate your sales and conversions by
understanding their shopping emotions and
shopping psychology, Magento Enterprise has an
effective smart tool that helps in customer
segmentation and personalization of customer
category to give them a personalized shopping
experience that will help in increase your
website revenue.
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• Why Customer Segmentation Is Important?
• Magento Enterprise Customer Segmentation allows
  the eCommerce platform to analyze the customer
  base and categorize them into different segments
  as per their shopping history, demographics, the
  items they viewed, their shopping behavior,
  shopping cart content, segmentation of brands and
  products as per their shopping behavior and more
  aspects.
• How to Enable Customer Segmentation Tool by
  Magento Enterprise?
• Magento Enterprise Customer Segmentation tool is
  easy to enable and customize as per the need of
  the user. Follow the following steps to enable
  Customer Segmentation and personalization in
  Magento Enterprise,
• Enable Customer Segments
• Navigate your cursor to the Admin sidebar, then
  go to StoresgtSettingsgt Configuration
• Expand Customers and choose Customer
  Configuration, in the left panel
• Now, click the Customer Segment Section, to
  expand
• Set Enable Customer Segment Functionality to Yes

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• Adding a Customer Segment
• Go to CustomergtSegments, on the Admin sidebar
• Click Add Segment, in the upper right corner
• Complete the segment information by entering
  Segment Name, Description, and Assigned Website
  where the customer segment can be used.
• Select the customer category you want to apply
  this segmentation setting
• Defining The Conditions In Customer Segmentation
• Generate The List of Matched Customers
• What Is Customer Segmentation?
• As we discussed earlier, Magento Enterprise
  Customer Segmentation is the categorization of
  the customers into smaller groups with similar
  interests and priorities. The groups of customers
  can be formed perceiving certain aspects like
  interests and priorities. It can also be
  segmented based on,
• Demographic Age, Gender, Location, etc.
• Geographic Country, state, city, etc.

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• One Stop eCommerce Development
• Highly Secure Website
• Certified Developers
• On-Time Delivery
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• Better ROI
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How Magento Enterprise Customer Segmentation Tool
Can Be Your Growth Partner?
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