What is a Backlink in SEO? Why it's Important

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What is a Backlink SEO by SEO Company
Toronto? Local SEO Toronto explains the Backlink
SEO is hypertext links pointing to your site from
another website.  The concept is very simple,
but there are still some details to be clarified
so that the image is completely clear.  Indeed,
not all backlinks are created equal and there is
not one, but several ways to distinguish them.
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The importance of backlinks for SEO  Google uses
over 200 factors to index and rank web pages in
the SERPs. Backlinks are one of the most
impacting factors. To understand why backlinks
are so crucial, we have to go back a bit, to the
very beginning of Google. Back then, the search
engine was much less intelligent than it is now,
and it could only judge a page's match to the
entered query by the massive existence of the
keywords.
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The importance of backlinks for SEO  This gave
birth to the massive exploitation of the Black
Hat technique with Keyword Stuffing. This
technique consists of abusing keywords on a web
page, whether in its textual content or Meta
tags. To remedy this problem, Google
introduced PageRank. This is an algorithm that
calculates the popularity of the page and its
merit, or not, for being better positioned. And
this calculation is done in particular through
the number and quality of backlinks pointing to
the page. Indeed, these inbound links are
considered as votes from other sites on yours and
thus contribute to its reputation, authority, and
SEO performance.
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Generate more free traffic In addition to Link
Juice, backlinks from pages with a high number of
visitors can help drive significant traffic to
your site. On this side, Nofollow links are as
important as Dofollow links. We must not
overlook the goods from social networks either.
They are certainly, for the majority Nofollow,
but can be a valuable and free source of traffic.
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Boost the authority and reputation of your
site Imagine that you have two scientific works
dealing with the same subject, but having
different positions. The arguments of one being
as powerful as those of the other. You have to
decide between them, but you lack skills and
knowledge in the subject. How are you going to do
it? The easiest way is to trust the experts in
the field. Indeed, the more a theory is
interesting and logical, the more it will be
quoted with its author in other works, articles,
research It is the same idea for the content on
the Internet. The more your site is mentioned
(through backlinks) by other trusted sites, the
more your authority and trust will increase in
the eyes of Google and Internet users. Don't
worry when your Local SEO Company Toronto is
here, your backlinks will be fine.
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