Complete Search Engine Optimization Guide: How SEO Works - PowerPoint PPT Presentation

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Complete Search Engine Optimization Guide: How SEO Works

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Undoubtedly SEO is considered one of the most important topics when it comes to driving organic traffic on the website or growing online presence. But still, are there people who are not aware of how SEO functions? Few people also feel that SEO is hard (due to a lot of competition) and not worth spending time on it. If you feel the same then read this guide carefully as you are going to discover a lot of new things about SEO (search engine optimization). Read more on – PowerPoint PPT presentation

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Title: Complete Search Engine Optimization Guide: How SEO Works


1
Complete Search Engine Optimization Guide How
SEO Works
Are you scrolling the internet to learn about how
SEO works? Or how you can apply SEO to grow your
business online presence? If yes then you have
landed on the right article where we are going to
highlight every small detail about SEO (search
engine optimization).
2
  • Table of content
  • Background on Search engine optimization
  • What is SEO?
  • Why should websites care about SEO?
  • How does SEO work?
  • Basic Difference Between On-page SEO Off-Page
    SEO
  • How businesses get started with SEO?
  • Understand what your potential customers are
    searching about
  • Optimize your website and web pages for search
    results
  • Ensuring that website is accessible by user and
    search engine
  • Start building backlinks to showcase your
    authority
  • Conclusion
  • Background on Search engine optimization
  • Undoubtedly SEO is considered one of the most
    important topics when it comes to driving
    organic traffic on the website or g rowing online
  • presence. But still, are there people who are
    not aware of how SEO functions? Few people also
    feel that SEO is hard (due to a lot of
    competition) and not worth spending time on it.

3
  • Optimizing your website depending on the search
    engine guidelines helps you to rank on the
    search engine result page. SEO is the practice
    and process of making your website eligible for
    those rankings. Now you might be wondering about
    how SEO works? Dont we will help you to find the
    right answer.
  • Reading this guide will help you to explore more
    about what is SEO? How you can optimize your
    website for search engines and different aspects
    of SEO. So, without any further delay lets
    start by answering one of the most basic
    questions
  • If you are looking to know about the importance
    of EAT and YMYL then make sure to check our blog
    on What Are E-A-T, YMYL Beneficial
  • Purposes? Explained With Search Quality
    Evaluator Guidelines
  • What is SEO?
  • SEO also refers to Search engine optimization is
    the process and practice of optimizing the
    website and performing other outside activities
    like link building, profile building, and more
    with a goal to increase the quantity and quality
    of organic traffic by ranking on the top in
    search engine result page.
  • Breaking it down, even more, simpler search
    engine optimization is all about optimizing your
    article and web pages for search engines so that
    search engine crawlers can easily crawl your web
    page and rank for the dedicated keyword.
  • SEO is categorized into two types
  • On pages SEO
  • Off pages SEO

4
Both types of SEO play an important role in
making your website rank on the top in SERP.
Using on-page SEO practices you can make your
website friendly for users as well as search
engines. On the other hand off-page, SEO helps
you to showcase your website authenticity and
authority which increases the chances of getting
your website ranked on the top in SERP. In the
coming paragraphs, we are going to give in-depth
ideas of different on and off-page SEO
functioning but before that lets determine why
SEO is essential for your website. Why should
websites care about SEO? If you wonder why you
should care about SEO then here is the answer In
todays competitive world there are two ways you
can drive traffic to your website. Either by
paying to search engines and asking them to rank
your website on the top in the search engine
result page by running paid ads . These types
of traffic are called paid traffic where you
schedule and publish ads. Running paid ads
regularly can be costly and can go up to 10000/
month. That is the reason why websites and
businesses focus on SEO. Optimizing your website
for search engines and performing various SEO
activities helps you rank on the top in search
engines and drive organic traffic without paying
a single penny to search engines. As mentioned
earlier more than 3.8 billion searches are
performed daily on google. From the number, you
can easily recognize that your prospects might
be searching for your product/services on the
internet. SEO is the practice that helps
websites to get visible in the search
results. Not only that but the traffic offered
by google is very specific and high intent
traffic means the users that are visiting your
website are likely to convert if your website
design and interface meet their expectations.
5
Search engines list the website in the search
results depending on the keyword intent For
example if you are selling dog food and targeting
your website with the same then people that are
looking to buy dog food may visit your website
if its listed on the top in the search result
page. In short SEO (search engine optimization)
is essential if you are looking to drive more
organic traffic to your website. But in todays
competitive marketplace with lots of websites
trying to rank on the top for mostly search
keywords. Getting your website listed for the
same can be difficult but its not impossible.
With the right strategy and effort, you can rank
yo9ur website and drive traffic from it. How
does SEO work? By now you might have a clear
idea about the basics of SEO. Next, lest
understand how SEO works. Most of the people who
are not aware of SEO think that search engines
are websites where users put their query in the
search box and in reply they get a list of
websites or web pages as their answer or
solution. Well, its true search engines like
google, yahoo, bing, and more are created with a
goal to help users. But have you ever wondered
how the list website appears when you type the
keyword or some phrase in the search bar? Every
search engine has a crawler dedicated to crawl
every content on the internet and gather
information so that if a user puts some query in
the search box, the search engine is able to
reply back with the right information. Read more
on https//www.sfwpexperts.com/complete-search-en
gine-optimization-guide-h ow-seo-works/
6
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