How a Salesforce B2B Commerce Subscription Can Pull your B2B Business

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DOCMATION 2020
How a Salesforce B2B Commerce Subscription Can
Pull your B2B Business
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Salesforces Revenues Soar As More Businesses
Turn to its Tools
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Its been Salesforces founding principle to haul
CPQ for B2B Subscriptions from the clutches of a
privileged few and place it into the hands of
businesses looking for a robust Salesforce
Storefront to benefit from. As a result of its
small business eCommerce solutions, be it in the
form of Salesforce B2B Commerce or Salesforce
Subscription Product CPQ, today the global B2B
eCommerce Market is thriving even in the midst
of COVID-19. The fact that leveraging B2B
eCommerce Software enables your customers to
quote subscriptions with CPQ has brought
businesses astounding success and proved
extremely supportive to customers, too.
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COVID-19 and its Implications for B2B eCommerce
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COVID-19 leaves a host of implications for
business leaders to come to terms with. Right
from supply chain disruption to employee health,
coming all the way to consumer trust and the
continuity of the business itself, the antidote
to these challenges lies in digital
transformation brought to the forefront by
Salesforce B2B eCommerce. A lot remains unclear
and businesses have to brace up for unexpected
challenges ahead because COVID-19 isnt going
anywhere for some time now! You never know how
itll impact consumer behavior and in which
direction it will drive the lives of billions of
consumers. But not all is bleak as regards the
future of commerce! In fact, the pandemic paved
the way for B2B eCommerce to thrive as it became
the central nerve, or only channel, holding
together global commerce. And it has become
evident that for B2B eCommerce growth, B2B
manufacturers and distributors will have to turn
to online channels and eCommerce.
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1) B2B eCommerce is more important than ever.
2) Smartphones, laptops, and social media play a
bigger role than ever. Some in business-to-busines
s commerce had been averse to mobility,
especially to the possibility of bringing B2B
ecommerce to smartphones but the pandemic has
proved them wrong. As physical stores or
businesses are shut down, B2B consumers are left
with nothing but smartphones and laptops to
close deals remotely.
When faced with situations where social
distancing becomes an absolute necessity,
salespeople have a lesser role to play in B2B
compared to eCommerce channels and digital
marketing efforts.Therefore, for B2B, investing
extensively in eCommerce and cloud platforms has
become imperative.
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02 You get a scalable shopping cart robust
enough to accommodate thousands of SKUs, and
capability to seamlessly browse and compare
products.
Why Salesforce CPQ for B2B Subscriptions?
You get every freedom to personalize the
experience of your customers and create a
custom storefront, uniquely reflective of your
business by the way it looks.
04 You get complex shipping functionality with
Salesforce Storefront, where customers can
choose multiple delivery dates and locations.
03 You get multiple options for payments to give
your customers the flexibility to use any
method of payment, including credit cards.
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Lead Prospecting B2B Business Salesforce
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B2B businesses know how hard lead generation
could get, and they see it as a challenge. But,
it can be overcome with Lead Prospecting B2B
Business Salesforce. After all, concluding a
lead from a random customer interaction is a
prowess Salesforce B2B Commerce revels in. So
how do you know which is a prospective lead? For
that, you should either be a salesperson who has
direct access or contact with individual buyers
and is able to communicate your business
proposition in a tailored manner in consonance
with his/her interests. Or you should be using
Salesforce CPQ for B2B Subscriptions, in which
case the lead prospecting process is fully
automated, thanks to its AI capability.
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How else can you connect with your prospects?
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1) REFER TO SOCIAL CHANNELS The immense
popularity of social media can prove a boon for
your business. It provides a platform where
businesses meet prospects.Replacing email as the
primary form of communication, social media is
being actively used by brands for social
selling. So, try to dig deeper into your social
channels to gain better insights into the
prospects.
2) USE QUANTITATIVE DATA Salesforce tools store
and analyze large amounts of customer data,
churning out the same as quantitative insights
that make the lead-generation process a lot more
productive. The quality data is important to the
point that its absence is considered problematic
or in fact, a barrier to lead generation by at
least 42 of marketers.
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What about Salesforce B2B Commerce Pricing?
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• YOU MIGHT ASK, SINCE SALESFORCE B2B COMMERCE IS
  SO
• RELIABLE, FAST, AND AI-ENABLED, HOW MUCH DOES IT
  COST?
• As far as Salesforce B2B Commerce Pricing is
  concerned, just remember that pricing depends on
  an individual customers needs. If your needs are
  greater, its obvious that youll be priced
  higher! Opting for admin assistance incurs
  additional costs. But, given the Small Business
  eCommerce Solutions that you get with
  Salesforce, such as more revenue and
  customer-centric buying experience, prices fail
  to surprise or deter businesses from deploying
  it. Therefore, Salesforce B2B eCommerce helps
  scale your business easily and quickly. And it
  propels your business to the B2B ecommerce
  marketplace in less time, helping it get more B2B
  eCommerce sales by empowering customers. Its
  self-service tools take customer experience to
  the next level of excellence and ease. For its
  capability to adapt to any situation, COVID-19
  or otherwise, Salesforce B2B Commerce Storefront
  is touted as the best B2B eCommerce Portal. In
  fact, whats so unique about Salesforce as a
  top-notch B2B eCommerce Platform is its regular
  updates which keep it secure, up, and running
  smoothly.

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