9 Unique Strategies And Benefits Of Content Marketing

1
9 Unique Strategies And
Benefits Of Content Marketing
From the term content marketing, you can identify
the subject matter of the article. In this
article, we will be talking about what is content
marketing? Why content marketing is important
and various strategies involved in it. Top
influencer and content creator says that having a
quality and valuable content always helps a
content marketer in getting more traffic.
2
To deliver valuable and productive content, the
first and foremost thing is to
know about your unaware of your maximum reader.
audiences interests and demographics. If you are
audience then it is difficult for your content
to get However, there are various methods and
strategies for
content creation. Read our previous article on 7
basic steps of content c reation and tips
required to create SEO-Friendly content. These
strategies will help you in understanding
different types of content available and how you
can deliver amazing content that can attract
visitors to your content. Getting maximum
visitors is a dream come true for every content
creator. To achieve that your content must have
maximum reach. By using various Inbound
marketing channels like PPC, Social Media, SEO
and Email a quality content will surely get
Maximum Reach. These types of practices are done
to tell the audience that you have published new
content. There are times when content marketer
tries to create buzz for upcoming content
through email and social media. What is Content
Marketing? Content Marketing is all about
sharing valuable and quality content using the
various inbound methodology that can attract the
maximum number of audiences. Content Marketing
is considered to be one of the most effective
ways of retaining potential and profitable
customers. Top brands like Microsoft, Taco Bell,
American Express, Virgin Mobile, Mail-chimp and
Walmart, etc consider content marketing to more
effective than any other form of marketing. Now
you might be thinking why these top brands like
to focus on content marketing? Well, most of the
content is published to Drive more sells. And
Content sharing helps in educating the audience
about the brand and gaining audience trust.
3

• According to wearesocials.com, internet users are
  increasing every year
• i.e. from 4.021 Billion in 2018 to 4.39 Billion
  in 2019. After looking over numbers you can
  analyze, how content marketing is more
  productive.
• Watch the above video to see how Reebok published
  video content, that tells about life. The title
  of the video 25,915 days tells about the average
  span of human life. In B2C a brand needs to get
  connected with the audience and content
  marketing helps big brands/businesses to share
  their emotions to create bonding with the
  audience. Even when we think of buying something
  we go with the brand that we trust most.
• For Example- You have gone out for a trip and
  want to have food. You found two restaurants one
  can be a local restaurant and the second is
  McDonalds. Where would you think of having your
  food? Well, as per our assumption you would
  probably go to McDonalds. Because you know and
  trust that brand for their hygienic kitchen and
  food quality. There are various content
  marketing strategies that a content marketer
  should know. Before that let me explain to you
  the benefits of content marketing.
• Benefits of Content Marketing
• Helps in driving conversion
• Increases Brand visibility
• Content Marketing Drive More sell
• High quality and informative content helps in
  getting more traffic
• Helps in increasing Website visibility in search
  engine
• Quality Content increases trust and Domain
  Authority of a website
• Content Marketing can help in educating the
  audience about the brand

• Sharing content on social media help in gaining
  followers
• Helps in building brand reputation
• More Brand visibility
• Cost-effective than many traditional outbound
  marketing

social traffic and
4
Content marketing strategies Prepare content
according to buyer persona Understanding your
buyer persona is important as it focuses on your
target customer based on market research. In
content marketing, buyer persona helps you to
understand your ideal customer needs, challenges,
and requirements. Content has always helped a
marketer in driving more sell and helps in
boosting an ongoing or upcoming marketing
campaign. To better understand let me give you
an example, there are group customers around who
like to get a suggestion from their friends or
family to buy any product. And a group of
customers who like to read reviews of the
product on the various review-based websites. If
you read the above sentence carefully you may
find that there are two different types of buyer
persona. To deal with that, you have to create a
content marketing strategy that can fulfill and
solve the problem of both buyer personas. Create
more targeted landing page A high-quality
informative landing page always helps in getting
customer information. You can find these landing
pages while reading an article or a blog. The
main goal of the landing page is to convert your
reader into a customer. Companies offer
resources like pdf, ebooks, webinar signup in
exchange for contact information like an email
address name, phone number, etc. Suppose you
are searching for a blog on boosting an online
business. While surfing the internet you come
across a website on the same topic. Once you
click on the website you may find a pop up
stating, double your business with our experts
by providing your details.
5
Read More Inbound Marketing Series 9 Unique
Strategies And Benefits O f Content
Marketing Contact Details 213-277-9177 l
a_at_sfwpexperts.com W eb design Los Angeles W
ordPress website design company