North America, Middle East, & Mediterranean Tahini Market

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NORTH AMERICA, MIDDLE EAST, MEDITERRANEAN
TAHINI MARKET ANALYSIS

• North America, Middle East, Mediterranean
  Tahini Market, By Product Type (Paste Spreads
  (Hummus, Tahini Spread), Desserts Other Sweets
  (Halva, Other Sweets), Sauces dips), By Product
  Size (Below 50 Grams, 50-150 Grams, Above 150
  Grams), By Distribution Channel (Modern Trade,
  Conventional Retail, Exports, HORECA), By
  Production Process (Industrial Process,
  Conventional Process), and By Region (North
  America, Medditerian) - Size, Share, Outlook, and
  Opportunity Analysis, 2020 - 2027

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Definition of Market/Industry Tahini is
condiment prepared from toasted ground hulled
sesame and is widely used across the Middle East,
Eastern Mediterranean, and the South Caucasus
cuisines. They are also in a variety of breakfast
foods, dietary supplements, and
salads. Statistics The North America, Middle
East Mediterranean Tahini Market was accounted
for US 1,406.4 Mn in terms of value by the end
of 2019. Drivers Driver 1 The increasing
popularity of Mediterranean cuisine coupled with
the growing adoption of western culture is
predominantly fueling the growth of North
America, the Middle East Mediterranean Tahini
market. Availability of variety in Tahini flavors
such as wild oregano and roasted garlic herb
which can be used across a variety of dishes in
North America and the Middle East Mediterranean
region is further expected to augment the market
growth.
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Driver 2 Growing demand for Middle Eastern
cuisine and rising consumption of traditional
Arabic flavors and value-added tahini products
across countries such as Canada, Mexico, the
U.S., Brazil, Spain, China, and India, is fueling
the market growth. Moreover, products such as
tahini pastes and hummus are gaining popularity
in the North America region which is further
projected to foster the growth of North America,
Middle East Mediterranean Tahini
market. Statistics Mediterranean region
dominated the North America, Middle East
Mediterranean Tahini Market in 2019, accounting
for 62.6 share in terms of value, followed by
North America, and Middle East, respectively
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Figure 1. North America, Middle East
Mediterranean Tahini Market Share (), in Terms
of Value, By Region, 2019
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Market Restraints Restraint 1 The volatile price
of the sesame seeds is expected to pose
challenges for the market as it affects the
overall price of the tahini product. This factor
is projected to hamper the market growth of North
America, Middle East Mediterranean
Tahini. Restraint 2 The risk of salmonella
contamination in the tahini product is one of the
major threats to the market of the tahini. This
is projected to restrict the market growth of
North America, Middle East Mediterranean Tahini.
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Market Opportunities Opportunity 1 The growing
use of Tahini products in confectioneries and
bakeries is expected to bring new opportunities
to the market of North America, Middle East
Mediterranean Tahini. Moreover, the advent of
gluten-free, vegan, non-GMO, and Kosher, without
any artificial preservative is further projected
to accelerate the market growth of North America,
Middle East Mediterranean Tahini over the
forecast timeframe. Opportunity 2 Various
manufacturers are adopting marketing strategies
to promote their products and reach target
customers. This is expected to serve major growth
opportunities to the market of North America,
Middle East Mediterranean Tahini. The growing
popularity of the sauces dips due to its wide
application is expected to foster market growth.
Moreover, growing demand for paste and spreads
which can be consumed easily and have potential
health benefits is also anticipated to propel the
market growth. 
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Figure 2. North America, Middle East
Mediterranean Tahini Market Opportunity Analysis
Statistics For any segment information On the
basis of Production Process, industrial process
segment dominated the North America, Middle East
Mediterranean Tahini Market in 2019, accounting
for 76.8 share in terms of value, followed by
Conventional Process.
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Market Trends/Key Takeaways Trend 1 Shifting
preferences of the consumers towards on-the-go
snacking food products is one of the major trends
in the market. This trend is expected to augment
the market growth. For instance, in Feburary
2018, Soom launched single-serve squeeze packs!
It is ideal for quick breakfasts and is available
in chocolate sweet halva spread. Thus, growing
demand for an on-the-go snacking food product is
projected to foster the market growth of North
America, Middle East Mediterranean
Tahini. Trend 2 Changing eating habits coupled
with the increasing disposable income of the
consumers is expected to foster the market growth
of North America, Middle East Mediterranean
Tahini. The presence of a large number of
domestic as well as international players and
rising adoption of various business growth
strategies by these players is further
anticipated to augment the market growth over the
forecast period.
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• Competitive Section
• Company Names 
• Dipasa
• Sunshine International Foods, Inc.
• Kevala International LLC
• Premier Organics
• Joyva Corp
• Halwani Bros. Co., 
• El Rashidi El Mizan,
• Haitoglou Bros S.A.
• Al Wadi Al Akhdar SAL,
• Prince Tahina

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