Can Digital Marketing replace traditional marketing?

1
Can Digital Marketing replace traditional
marketing?
2
Can Digital Marketing replace traditional
marketing?

• Will digital marketing replace traditional
  marketing for the question of the day? Lets see,
  okay. Remember the last ad you saw on television?
  What was the last ad in a newspaper or magazine
  you saw? You may not be able to recall so
  quickly, like many individuals. Well done, if you
  can. Its impressive, that. And the truth is,
  every day, people are bombarded with so many ads
  that we naturally start tuning it out. Or avoid
  taking care of it altogether. Why would that be?
  Well, for one thing, much of the ads you
  experience every day are not directed at you.
  This indicates that it does not appeal to you or
  speak to your individual needs. Every so often,
  though, youll come across an ad that you like or
  can easily remember. Perhaps, as a result, you
  also purchased the advertisers product.

3
Is Traditional Marketing Relevant Now?

• People have been subjected to any variety of
  marketing and advertisement messages over the
  last century or so. These traditional media
  methods come in the form of, for the longest time
  (even today), Advertisements in newspapers
  Leaflets Ads from magazines Billboards Billboards
  Spots for TV Radio Radio These media performed
  very well, of course, since this was mostly how
  people learned about new products and services.
  Theyd see a commercial, learn about it on the
  radio, or read in the paper about it.

4
When did the change for Traditional Media happen?

• This is really why this dynamic started to shift
  why mass use of the internet came around in the
  late 90s and early 2000s. Today, the use of the
  internet is at an all-time high for science,
  learning, and buying decisions. To be precise,
  about 82 percent. Consumers dont rely on
  advertisers as much to educate them on goods or
  services through the use of online testing. If
  they are interested, people can normally do their
  research. Typically, a fast Google search will
  give you ample results to decide prices,
  descriptions, and feedback for any product you
  may be interested in buying. If you take into
  account the trend that print media is also on the
  decline, it may seem like traditional media is
  completely on the way out. The traditional media,
  however, is not dead. It simply changes and
  evolves.

5
How is the Traditional Media is Shifting?

• People always watch TV when you think about it.
  But because of costs, many individuals have
  preferred to use streaming platforms instead,
  such as Netflix or YouTube TV. With these shifts
  in where consumers are viewing, it is now
  important to adapt conventional approaches to
  advertising to these customers. And the kickers
  here. Since streaming services also retain a
  watch history of your viewing habits, because of
  the type of shows you watch, marketers may now
  present commercials that are more likely to
  appeal to you. In a way, conventional ads are
  becoming more concentrated than ever.

6
Is Digital Marketing replacing Traditional
Marketing?

• Digital marketing could replace conventional
  marketing strategies someday, but not right now.
  Digital marketing, however, is a required
  complement to each marketing strategy. In the
  measurability of return on investment, the gap
  with traditional marketing lies. Many businesses
  have found that their return is not nearly where
  it used to be when the only option was
  traditional marketing. Because of this, company
  owners are left wondering if their marketing
  needs them to change items. You knew before
  digital marketing whether the ads operated based
  on increased sales. This is still the primary
  metric to assess whether your marketing is
  successful or not, but with digital media, you
  have much more valuable data to enhance your
  marketing based on insights.

7
Digital Marketing Narrows in on Audience
Targeting

• Competition for clients continues to grow with
  the changes that are continually taking place in
  the marketing sector. Advertisers need to become
  more oriented on their target audience as a
  result. With resources such as precise targeting
  on Facebook, advertisers can identify their
  audience even more quickly and narrowly. Digital
  marketing and the use of social media provides a
  way to reach an audience that suits the target
  customer, from demographic data to the geographic
  position and interest levels. Advertisers have
  not been able to segment markets like this in the
  past without unintended markets overlapping. They
  may, now.

8
Benefits of a Digital Marketing Agency

• If you have decided that you want to leverage
  your companys digital marketing, but are not
  sure where to start, a digital marketing agency
  will help. A digital marketing firm can look at
  your business objectives and offer advice about
  how to promote your company online and how to
  boost the online presence of your company. This
  way, you get full exposure to your business while
  effectively using your marketing budget to
  achieve your goals.

9
Can Digital Marketing Replace Traditional
Marketing?

• Although conventional marketing is not as
  relative as it used to be, in particular markets
  it can still be effective. For many businesses,
  conventional ways of advertisement are still
  used, depending on the budget, position, and
  market objectives. In reality, because of the
  amount of time people spend in a car, billboard
  advertising is still highly successful. For
  instance, every year, Americans spend an average
  of 17,600 minutes in their car (according to an
  Arbitron study). That number is 293 hours. Adults
  still drive an average of 13,506 miles a year,
  for hundreds of hours and thousands of miles a
  year, making them a captive driving audience.