Important Benefits of Social Media Marketing Every Business Should Know

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10 Important Benefits of Social Media Marketing
Every Business Should Know

• By- The Design Journal

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• Social media marketing requires both strategy and
  creativity.
• While it may seem overwhelming, its importance
  cannot be overstated. Its so important that 97
  of marketers are using social media and 78 of
  salespeople outsell their peers by using social
  media for their business.
• Plus, its benefits extend far beyond increasing
  sales.
• However, not all businesses are aware of the
  benefits of social media marketing. In fact, 50
  of small businesses arent using social media to
  promote their business. Thats an alarming
  number. Even more concerning is that an
  additional 25 dont plan to use social media in
  the future either.

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Using Social Media To Grow Your Brand Awareness

• Create Brand Recognition
• Gaining brand recognition is one of any
  business most important marketing goals. Thats
  because consumers want to buy brands they
  recognize. Thankfully, social media allows for
  easy and effective brand building.
• Social media has a benefit over traditional media
  because it can get your brand in front of people
  much more quickly and easily. Furthermore, it
  gets your audience looking at your brand even
  when they arent thinking about your brand or
  product.

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2. Generate A Conversation Around Your Brand

• A strong social media marketing strategy will
  generate conversation about your brand, products,
  and partners.
• Tip Engage with your audience when they comment
  on your social media messages. Make sure they
  feel that there is a person behind the brand.
  Ensuring that they dont feel like theyre
  talking to a robot will give them a better
  perception of your company and make them feel
  more like a valued customer.

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3. Learn How To Connect With Your Audience
Through Social Listening

• Social listening is the act of monitoring social
  conversations around certain topics. It helps you
  understand whats important to your audience and
  identify trends your target audience is
  following.
• Youll learn about what theyre struggling with,
  which can help you create content addressing
  those pain points.
• You can also identify the tone and language that
  your target audience uses.

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4. Tell Your Brands Story

• Using social media is a great way to share your
  brands mission and share stories. Effective
  stories can have a great impact on your brands
  image. They can be simple or extensive depending
  on what you think will be most effective.

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Use Social Media To Increase Your Traffic

• 5. Direct Referral Traffic To Your Site Or Blog
• Social media marketing can assist in sending
  customers directly to your site.
• Its unlikely that all of your traffic will come
  through search engines. Social media channels
  allow for more diverse inbound traffic streams.

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6. Social Media Can Assist With Link Building

• Social media can have an indirect impact on SEO.
• For example, lets say that you get 1,000 shares
  on a blog post because it contains strong
  content. Some of your followers who see your post
  may write similar content and link back to your
  original post as a source. Search engines will
  then pick up on the fact that your content has
  linked back to a good amount and (hopefully) rank
  your post higher than your competition.

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7. Establish Your Brand As A Topical Authority

• Topical authority means your business is a
  trusted source of information on a given topic.
• So where does social media come in? Establishing
  topical authority is a subset of content
  marketing. The more you use social media to post
  relevant content, the more search engines will
  pick up on your authority on that subject.

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8. Retarget Your Audience Using Social Media

• Retargeting is a wonderful tool for social media
  marketing. Generally only 2 of customers will
  actually purchase something during their first
  visit to your site. Advertising can help reach
  that other 98.
• One way to do that is to run retargeting ads.
• Retargeting works by keeping a list of people who
  visit your site and placing anonymous cookies
  within their browser. When they visit a social
  media site, a retargeting service then displays
  the ads. This allows for your business to be in
  the eyes of the customer beyond just when theyre
  on your site.

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9. Promote Your Content

• This seems pretty general, right? Promote the
  content, and youll promote the product.
• But, what are the best ways to do that? Lets
  look into the things that make a difference such
  as headlines, having an image, and the time of
  the post. Each of these things are important and
  must be taken into consideration when writing a
  social media message.
• The most important thing to keep in mind in
  writing your messages is to be creative. You want
  to make sure that youre posting original
  content.

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10. Communicate With Customers About Niche Topics
You Both Love

• Facebook alone has over 620 million groups.
  Chances are that your target market is in a few
  of those. Finding those groups and getting
  involved can help you help your audience (and
  endear them to your product in the process).
• You can also follow people who are posting about
  subjects in your industry. If they like what they
  see in your company, theyll follow you back.
  Thats important because 72 of customers are
  more likely to purchase a product from your
  business after they follow you.

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Thank You