5 Reasons Why SEO Campaigns Fail

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MAKING SEO WORK FOR YOUR LAW FIRM

• The goal of SEOwere toldis positioning your
  website to come up on the first page of search
  results so that people will find you quickly and
  select your firm over the competition.
• If you get this SEO thing rightand invest
  significantly in a winning strategy created by an
  law firm SEO expertyou will see a substantial
  increase in website traffic.
• The little secret SEO vendors wont always tell
  you? The key to a meaningful and successful SEO
  strategy isnt traffic its conversion.

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REASONS WHY SEO CAMPAIGNS FAIL

• A successful SEO strategy is like any other
  investment you make in your business. It must
  generate a return thats greater than the time,
  money, and resources you allocate to it.
• Want to increase the impact of your SEO strategy
  and leverage the power of search to increase lead
  generation and grow your firm?
• Evaluate your digital strategy for the following
  issues and focus on correcting them. The time and
  money you spend in this effort will create a
  significant return.

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1. CONVERSION ISSUE POOR QUALITY CONTENT

• Conventional SEO strategy uses keywords to
  increase ranking, creating a temptation to fall
  into a more is more mentality when it comes to
  content.
• Poor quality content can increase ranking and
  traffic but fails to convert website visitors
  into actual clients.
• Great content offers value and connectionand
  creates motivation to work with you. Adding
  content like this will amplify the results of
  your SEO strategy by compelling website visitors
  (traffic) to contact your firm.

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2. CONVERSION ISSUE POOR USER EXPERIENCE

• Your SEO efforts mean website traffic is up. Your
  articles and web pages rank well, your law firm
  appears prominently in results, and people click
  on your links to get information then they wait.
• positive user experience goes beyond speed. It
  includes providing clear messaging, simple
  navigation, and an easy way to take action.
• Visitors need to find answers to their questions,
  uncover information about your law firm, and see
  at a glance how to best contact you to move
  forward.

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3. CONVERSION ISSUE LACK OF AUDIENCE ALIGNMENT

• Most SEO experts select keywords based on an
  understanding of which words or phrases people
  search for most frequently.
• This refinement in your keyword strategy improves
  both the volume and quality of the leads
  generated by your website.
• When you create engaging, high-quality content
  that is properly aligned with the needs of
  potential clients you will naturally begin to see
  improved lead generation and conversion.

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4. CONVERSION ISSUE POORLY DESIGNED CALLS TO
ACTION

• Conversion is the point when a visitor becomes a
  leadthe pivotal moment when someone decides to
  take action of some kind to start a dialogue with
  your firm.
• The call to action itself is only as powerful as
  the text preceding it. You must understand the
  motivation of your potential client and provide
  an answer to the question, Whats in this for
  me? before your call to action will be
  effective.
• Maximize website conversions by insightfully
  addressing the emotional context of your work.
  Doing so will increase the impact of your calls
  to action and position them for success.

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5. CONVERSION ISSUE TERRIBLE TECHNOLOGY

• Search engines put a high level of importance on
  the overall authority and trustworthiness of your
  website and the business it represents.
• If your technology is dated or clunkyor if your
  site isnt well-maintained with updated software
  and licensingyour SEO is negatively affected.
  Search engines simply wont recommend a site that
  doesnt appear safe, secure, trustworthy, and
  efficient.
• Maintaining your website and ensuring your
  behind the scenes technology and security are
  up to date is a priority you cant afford to
  ignore.

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INCREASE THE IMPACT OF SEO WITH A COMPREHENSIVE
STRATEGY

• Carefully curated keywords are not enough to
  generate consistent leads for your firm. Traffic
  alone wont make you money and neither will a
  dated website design or aging technology.
• Making SEO work for your law firm requires a
  holistic approach combining targeted keyword
  research and SEO strategy with strategic web
  design and compelling messaging.
• Lets Get Started Here gtgtgt

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855.835.5329