The Story Behind MG’s Car Club | Best Luxury SUV in India - PowerPoint PPT Presentation

About This Presentation
Title:

The Story Behind MG’s Car Club | Best Luxury SUV in India

Description:

MG Motor offers a wide range of best luxury SUV in India. Our vision is to build the next generation automotive company, one that reflects the MG heritage, sporting legacy and sheer class. – PowerPoint PPT presentation

Number of Views:40

less

Transcript and Presenter's Notes

Title: The Story Behind MG’s Car Club | Best Luxury SUV in India


1
Best Luxury SUV in India Latest SUV Cars
2
The Story Behind MGs Car Club
  • From the beginning of time, humans have formed
    tight-knit communities and special groups outside
    of their families. This is because being a part
    of a community or club allows you to bond with
    others that share your interests and passion,
    while also offering a sense of belonging and
    togetherness. Right from your gentlemens clubs
    of the 18th century to todays dance troops, you
    can find a club for practically anything today.
    And joining a particular community and
    interacting others has become far more accessible
    today, thanks to the internet and social
    platforms. 
  • Some clubs can be more exclusive than others as
    they offer more perks or require members to meet
    specific criteria or even because they have a
    unique, illustrious legacy. Take, for instance,
    the MG Car Club it can trace its roots back 90
    years ago and has commanded respect from around
    the world for decades. After all, at a time when
    the world was struggling with superficial
    divisions, the MG Car Club (MGCC) opened its
    doors to all members. 
  • Hence, it wont be an understatement to say that
    the club was a landmark in the brands history
    and still evokes the same emotion for all
    MG-lovers. But how did it come about and what
    went into the making of the prestigious car club
    that we know today? 

3
It Began With A Letter To An Editor
  • The earliest record of the beginnings of an
    exclusive MG club is a letter from a certain Roy
    Marsh to the editor of The Light Car, a
    publication in the UK, on 5 September 1930. In
    it, Mr Marsh suggested that a club for MG cars
    should be formed.
  • Not long after that, the first meeting of the
    club was set to be held. Just over a month from
    receiving the letter, the first MG rally was held
    near the town of Stevenage, in Hertfordshire,
    England. With more than 30 MGs showing up, the
    members knew that this was a club was here to
    stay.
  • Soon after, Marsh accepted the role of secretary
    of the MGCC, and also managed to get Cecil Kimber
    (innovator and father of MG) to support the club.

4
Expanding its reach
Due to the success of the first MG rally, it
wasnt long until a second meeting was held,
after the club was officially formed. Fifty cars
are claimed to have shown up for a start at the
Roebuck Hotel. Another milestone took place in
January of 1931 when the MGCCs first annual
dinner was held. Cecil Kimber, the father of MG,
was present once again, and Sir William Morris
founder of Morris Motors also agreed to become
a patron of the club. Of course, to truly
complete the car club, the proposal of exciting
drives for its members was put forth. In February
of the same year, the first Chilterns Trail event
was held. This event included a series of driving
challenges and hill climbs all things that MG
owners with their sportscars enjoyed. Notably,
this was also the start of the long history that
the MGCC has had with motor racing. 
5
The MGCC falters And Then Roars Back Stronger
Than Ever
When the Second World War broke out, it
inevitably put car manufacturing on the back
burner for MG. And to make matters worse, a fire
that broke out and its resulting water dousing,
damaged much of MGs car tooling. However, the
MGCC was absorbed by the MG Car Company, and
after the war, membership continued to grow
exponentially. This led to the first all centre
meeting, a gathering of MGCC members at
Silverstone, the birthplace of motorsport in
August 1951. It was in this year that the MGCC
expanded beyond the borders of the UK for the
first time.  After years of growing a faithful
following, the first edition of Safety Fast!, the
MGCC magazine, was published in 1959. Both the
all Centre meeting and Safety Fast! continue to
this day the former now in the guise of
MGLive!.
6
Reaching Its Peak
Despite the hurdles that came with the Second
World War, the 1960s were a time of successive
growth for the MGCC. The membership outside of
the UK spiked, bringing the total to around 9000!
        However, the parent company that was
manufacturing the automobiles and had absorbed
the club was undergoing a difficult time. To keep
the manufacturing unit intact, MGCC was
established as an independent entity towards the
end of the decade. Today, the MGCC enjoys
continued patronage from passionate MG owners all
over the world. Thanks to their contributions, it
has been able to purchase 11-12 Cemetery Road in
Abingdon, which is right next door to the
original factory gates. It has been the
headquarters of the MGCC since it was inaugurated
in 1990.  Even though it is a well-established
club now, it continues to grow and enrich the
experience for MG owners by organising events of
all kinds- including shows, driving holidays and
even racing events. It provides up to date news
on MG and related events via Safety Fast! along
with access to a wealth of knowledge and spares
to keep classic and vintage MGs in top running
condition.  
Write a Comment
User Comments (0)
About PowerShow.com