8 Important Email Marketing Metrics

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8 Important Email Marketing Metrics
Email Marketing is considered to be the most
effective way of advertising brands and
products. However, it is effective only when you
can measure the performance of your email
marketing campaign. Email marketing metrics can
help you in determining the success of your
campaign. Using
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• email marketing metrics you can identify why your
  customers are not opening your email? how you
  can improve email open rate? and more.
• Every email marketing campaign has different
  goals to achieve. So, If you are planning to run
  an email marketing campaign then it is important
  to have an in-depth idea about email marketing
  metrics. These email marketing metrics can help
  you to improve your business awareness,
  acquiring new customers, and improve conversion
  rates.
• Therefore in this article, we will be discussing
  the different email marketing metrics present in
  a campaign. Reading this article will also help
  you to identify the working of different email
  marketing metrics and how you can calculate
  those metrics.
• Email Marketing Metrics
• Totally, there are eight major email marketing
  metrics that will help you in determining your
  campaign results.
• Open Rate
• Click-Through Rate
• Spam Percentage
• List growth rate
• Conversion rate
• Bounce rate
• Overall ROI
• Unsubscribe Rate

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The open rate helps in determining the
performance of your email marketing campaign. If
you are getting less email open rate then you
should start looking for mistakes and faults in
your campaign. We have mentioned the email
marketing checklist that will help you in
optimizing your emails. An optimized email
marketing campaign always gets a higher open
rate and click-through rate. Method to calculate
Email open rate Divide the number of unique
opens (excluding that bounced) by the number of
emails sent X 100. 2. What is CTR in Email
Marketing? CTR (Click Through Rate) is one of
the important email marketing metrics in
determining the clicks and action taken on your
email campaign. Email Open rate may tell you
about your email performance in grabbing peoples
attention but CTR (click-through rate) helps in
analyzing whether your email can attract people
in taking action on it. Click-Through Rate not
only depends on the subject line but elements
like time and day (strategic email scheduling),
link positioning, email length also helps in
achieving more CTR. Every marketer aims to
achieve maximum CTR but rates vary by industry,
i.e top industries like computer hardware and
telecommunication, nonprofits, association
government, and education-related emails get
average CTR of 4. So, it is important to focus
on subtle elements to get an attractive email
click-through rate percentage for your
organization and company. Method to calculate
Email click-through rate dividing the number of
unique opens by the number of emails sent
bounced emails. Read more Email Marketing
Series 8 Important Email Marketing Metrics
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