Tips and Tricks for Developing the Perfect Business Website - PowerPoint PPT Presentation

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Tips and Tricks for Developing the Perfect Business Website


The pandemic has forced most businesses online here are some tips and tricks for building a business website that stands out in a saturated digital landscape. – PowerPoint PPT presentation

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Date added: 10 October 2020
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Title: Tips and Tricks for Developing the Perfect Business Website

Tips and Tricks for Developing the Perfect
Business Website
If you want your business to survive in a
post-COVID-19 world, a strong online presence is
necessary. More traditional businesses and brick
and mortar stores have been compelled to go the
digital route, which poses a challenge as now
more than ever, the digital landscape is
saturated. Standing out online is incredibly
difficult, and starting from scratch makes it
even harder. The good news is that whether youre
a small or a big company, starting a business
website can be easy and affordable. A good
website lends legitimacy to a business-it can
boost credibility, promote brand identity, and
expand your business reach. Here are some tips
and tricks for building the perfect business
website in the time of COVID-19. Identify the
websites goals Before starting anything, its
important to determine its goals and objectives.
What is the website for? Do you simply want to
inform your audience about your company or your
business, or do you want to use it as a platform
for e-commerce? Decide on the business websites
goals and let these inform what content will be
included on the website.
Choose a simple but catchy domain name A domain
name is crucial, as it is the link you will be
sharing with potential clients and other
stakeholders. Keep it short, simple, and
memorable. If its possible, use the name of your
business as the URL. Its easier to remember,
preventing any customer confusion. After choosing
a domain name, decide on your top-level domain,
also known as TLD. It is the rightmost portion of
the URL, so for example, at, the
.com part is the TLD. Decide on what you want
your web address to be and check if its
available via domain registrars like
Squarespace,, and others. Decide on a web
host A web host is a server where all the data is
publicly accessible at all times. Every website
needs one, so you need to decide on the best
potential host depending on your budget and your
websites goals.
There are two kinds of web hosts A shared web
host, which means you will share a server with
other sites, and A dedicated host, which means
you will get a private server and wont have the
burden of sharing the server with other
sites. Choose a host that will best suit your
needs, and keep upgrading as your business keeps
growing. Set up your pages What makes a good
website is its completeness It must have all the
pertinent information your customers need to
know, and a concrete call-to-action based on the
information you have provided. Make sure you have
all the necessary details, like your companys
contact information, history, goals, mission,
vision, and services offered, as well as the
working links to other essential connections,
like a company app. If your business is property
development, a real estate mobile app can be a
convenient way for your potential clients to
navigate through all the information and visuals
they need to go through before making a
purchasing decision.
Sustain your website A neglected and outdated
website can say so much about a business-it can
communicate a lack of activity and consistency.
Keep your website updated with news and
information about your new products and
services. Maintain your website by making sure
all the software and add-ons are always
up-to-date. Do the necessary upgrades as your
website and your business grow. A Worthy
Investment Starting, launching, and maintaining a
website is a worthy and inexpensive investment
that can benefit your business for the long-term.
Its a way to promote, exist, and have a presence
in an increasingly socially distant business
If your website has an online payment option, you
will need to arrange an electronic payment
system. Many web hosts offer internal shopping
cart options, but there are also third-party
payment processors. Research on the best and
safest possible electronic payment system to suit
your needs. Do the necessary website checks
before publishing Test, test, test. Test if your
website works on all kinds of browsers, in every
possible device. Click through every link to make
sure it connects to the proper page, ensure every
image works properly, and double-check if every
feature is functional and accessible. Promote
your website on social media and search
engines Having an active and engaging social
media presence can give your business a captive
audience and platforms through which your
customers can be updated about your companys
activities. Create a spectacle for your business
by coming up with a digital campaign that will
culminate in the launch of your new website.
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